Agent Social Media Calendar, April 15-21

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business. A quick refresher on how to post the provided content:

  • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
  • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
  • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
  • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
      • For your personal page, you will just input the suggested text, then click Post. 
      • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
      • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
    • If you have a listing post the following on the day it goes live:
      • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
      • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.

Don’t Fear the Algorithm
“Algorithm” can be a scary word for some people. But it’s something that must be tackled in order to succeed at social media. Previously, most social media platforms simply showed the newest posts from the various accounts people followed. Now, algorithms are used to prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it. For businesses, it’s about posting content that’s relevant, engaging and not too “salesy.”

Now, let’s break it down into bite-sized pieces to make it easier to understand. The Facebook algorithm specifically gets a bad reputation primarily from past updates and its ever-evolving status. However, when you take it apart and look at the individual components, it’s just lessons in best practices for Facebook so the most people possible will see your posts. Pretty simple, right? 

One of the most straightforward and important things you can do is to post often, and consistently. You can define what “often” means to you if you’re also “consistent” in your posting. Studies say that posting once per day is the number to shoot for. If you can hit that and stay consistent, that’s great! You’ve reached the “peak performance” level of social media posting. If it’s not realistic to post 7 times per week and you’re going to instead end up posting a sporadic 5 times per week, it’s better to post 5 times per week but the same 5 days each week. The same goes if your schedule only allows you to post 3 times per week. 

Choose the number of times you’re going to be able to post, look at each week’s social calendar, find the content that you think is going to resonate best with your audience and post those but make sure they’re the same days each week if at all possible. This applies to Instagram as well. Remember—often and consistently. There’s no need to stress out or overcomplicate it. 

Next week, we’ll dive deeper into best practices to score higher within the algorithms. Stay tuned!

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

https://www.forbes.com/sites/brendarichardson/2020/03/28/zillow-redfin-opendoor-and-realogy-suspend-ibuyer-programs-as-coronavirus-weakens-housing-market/#678aa5385856

Message: With so much uncertainty right now, working with an agent is more important than ever. You can trust that I will be by your side at every step, no matter what, to guide you through this very dynamic market.

PCP: Taking Care of Your Mental Well-Being During COVID-19

  • Click here to download the .zip files for Instagram
  • Click here to share it from Porchlight’s Facebook page when it’s posted at 9am
  • Message:  We’re all going through an uncertain and unprecedented time right now. If you’re feeling the stress, here are some tips and resources PorchLight put together to help. Be kind to yourselves, friends. 

PorchLight’s GIVE graphics, each featuring different ways to support our local community:

  • Click here to download the latest graphics—these will be updated each week, so email any suggestions to Alex.Linders@porchlightgroup.com.
  • Or share the post by visiting PorchLight’s Facebook page after 9am on Friday.
  • Message: In times like these, I find that we see how strong our community really is. If you’re looking for a way to help out, here are 9 ways you can make a difference whether you can give time, money, or even more. These are updated each week with 2-3 new additions so if you have a cause you’d like to feature, please let me know! 

https://303magazine.com/2020/04/virtual-events-denver/

Message: If you’re starting to run out of things to do, here you go! This is the tail end, people! No matter how the return to normal plays out, we can see the light at the end of the tunnel. 

https://www.npr.org/2019/03/31/707899218/what-you-need-to-know-about-the-2020-census

Message: While Census Day may have passed, you still have time to answer the census. It’s easier than ever this year too—it’s primarily online (like everything else right now)!

PCP: Work From Home Survival Guide

  • Click here to download a .zip file of the images to post on Instagram
  • Click here to share the post from Facebook when it’s posted @ 5pm
  • Message: Now that we’ve all been working from home for a while, what are your thoughts? Are you ready to get back into the office or is the new normal working for you? Get our full guide here: bit.ly/plwfhtips.

PorchLight’s Home Safe Home Contest
*This content can be moved up on the calendar, but please wait until it’s been posted to our PorchLight accounts—also, please do not edit the details section of the caption. 

  • Click here to download the contest social media graphic.
  • Click here to share the post from Facebook.
  • Message:
    Right now, home is the safest place we can be. And maybe you’ve found a new favorite spot in your home—the kitchen where you bake with the kids, a sunny nook for morning coffee, even the back deck offering a little fresh air. Capture this space in a photo on Instagram, tell us what makes it so special, and you could win a $100 Visa gift card.
    Details. Your profile must be public for your entry to be shown and your photo must be in a post, not a story. Use the hashtag #plhomesafehome. PorchLight will pick our 10 favorite photos and post them to the PorchLight Group Facebook page on Monday, April 27th for a final round of voting. 

Marketing Note: While you can share this on Facebook, a photo must still be posted on Instagram for it to be entered in the contest. 

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