Agent Social Media Calendar, Dec 29-Jan 4

Engagement: The Reply Question Loop

Are you engaging with your people on Facebook? If they interact with your content, are you liking it, responding, or doing nothing? While we really hope you aren’t answering “nothing” to that, there’s one trick you can use to boost your engagement. It’s called the “Reply Question Loop” and it works like this. 

Let’s say you just watched The Queen’s Gambit on Netflix (very cool movie about a chess virtuoso). So, you post about it and asked if anybody else has watched it yet—because we know that posts should include a call to action to encourage engagement. Now, someone replies that they have seen it and loved it as well. Rather than simply responding and ending the interaction there, respond with a question to create the “question loop.” For this specific scenario, it could be something like “Wasn’t it great? Are you ready to buy a chessboard yet?” 

This will encourage them to respond again, bringing the post back up into everyone’s newsfeeds, creating further engagement, and thus improving your Facebook algorithm score. This applies to Instagram as well—it has its own algorithm, but it’s owned by Facebook, so the overall concept remains the same and engagement is always a good thing! 

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

View the class on proper posting here.

A quick refresher on how to post the provided content:

    • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
    • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
    • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
    • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
        • For your personal page, you will just input the suggested text, then click Post. 
        • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
        • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
      • If you have a listing post the following on the day it goes live:
        • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
        • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.
  • Best Practices for Instagram:
    1. Download all the photos onto your computer
    2. Share them to your phone in your preferred method 
      • E-mail, AirDrop, text, etc. 
        • If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions. 
    3. Copy + paste the captions and share them to your phone in your preferred method
          • E-mail, text, etc. 
          • Or open the social media calendar on your phone and copy them from there
          • Note that links cannot be placed in Instagram captions. You’ll need to place it in your bio, you can find instructions on how to here. 

Social Graphic: Boulder Stats

  • Click here to download the image
  • Click here to share from the PorchLight Facebook Page when it’s posted

Message: The story for the Boulder real estate market continues to be all about demand outpacing supply. For details, check out our report at or contact me to talk strategy!

Message: “Covid-19 is a once-in-a-century catastrophe, but it also hands us a once-in-a-century opportunity to rebuild our communities to be more equitable and more inclusive, as well as more livable.” Cities may change due to COVID, but it’s not the death of them. Any changes to Denver or Boulder you’d like to see come out of all of this? 


Message: Getting outside is more important than ever, even if it feels like there are only about 2 hours of daylight each day! Bundle up, grab some hot cocoa and head out on a neighborhood adventure.


Message: One of the best parts about Boulder? Our city puts together things like this handy outdoor dining guide that breaks down the coziest firepits in town, best takeout for kids, and more, all right here in Boulder!

Social Graphic: New Year’s Day

  • Click here to download the image
  • Click here to share from the PorchLight Facebook Page when it’s posted

Message: Here’s to a less eventful 2021! Besides the obvious (of course!), what are you looking forward to in the new year?

Message: If you’re feeling anything similar, let me know and we can get you into a home you truly love again!

Message: Hardwood floors—beauty *and* the beast. Yet great for resale value if you take care of them.

Message: If you’re looking for a fun winter activity, here you go! They’re operating at a lower capacity due to COVID so reserve your spots ASAP.

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