Agent Social Media Calendar, Feb 16-22

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business! Let’s get right to our tip of the week.

Daily Checklist For Instagram

If you find yourself constantly scrolling your feed and wasting time or posting and exiting, this checklist is for you! You need to be consistent to grow, so follow this list every day to make sure you’re maximizing your time and energy on social.

Show Up On Stories
Reply to Comments & DMs
Share a Reel or Post
Engage With Your Community 
Analyze your Insights
Be Authentic

It’s easy to feel overwhelmed by social, so hopefully, this short checklist will help you feel more aligned with your social strategy each day. This list is angled towards Instagram, but can easily be applied to Facebook as well by removing the “Show Up On Stories” line and the reference to a Reel (the two Inst

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

View the class on proper posting here.

A quick refresher on how to post the provided content:

    • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
    • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
    • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
    • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
        • For your personal page, you will just input the suggested text, then click Post. 
        • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
        • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
      • If you have a listing post the following on the day it goes live:
        • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
        • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.
  • Best Practices for Instagram:
    1. Download all the photos onto your computer
    2. Share them to your phone in your preferred method 
      • E-mail, AirDrop, text, etc. 
        • If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions. 
    3. Copy + paste the captions and share them to your phone in your preferred method
          • E-mail, text, etc. 
          • Or open the social media calendar on your phone and copy them from there
          • Note that links cannot be placed in Instagram captions. You’ll need to place it in your bio, you can find instructions on how to here. 
    4. Hashtags:
      1. These are just a small handful of suggested hashtags for each post, you should use them on Instagram (not Facebook) and supplement with ones you regularly use or that apply to you. Examples include #womeninrealestate, #boulderrealtor, etc. The provided ones will be specific to that post, not general to you or real estate.

Generic: #porchlightrealestategroup #househunting #newlisting #onthemarket #homesweethome #realestate #homesforsale #realtorsofinstagram #luxuryrealtor #yourrealtor #brokerlife #realtorlifestyle #realestategoals #visitcolorado #outtherecolorado #keepitrealestate #firsttimehomebuyer  #lovewhatyoudo #coloradorealtor #coloradorealestate 

Denver: #denverrealestate #denverrealtor #denverhomesforsale #movetodenver #denveropenhouse #washpark #caphill #washparkdenver #denverhighlands #plattpark #denvercolorado #denverlife #denverco #denverliving #denvercolorado #denvergram #denverrealestatemarket #visitdenver

Boulder: #boulderrealestate #frontrangerealestate #boulderrealtor #boulderhomesforsale #movetoboulder #boulderopenhouse #northboulder #eastboulder #bouldercolorado #boulderco #boulderliving #boulderlife #visitboulder #bouldergram #boco #boulderrealestatemarket

Here is a link to a hashtag generator.

Denver Stats: January







  • Click here to download the image
  • Click here to share from the PorchLight Facebook page once it’s posted
  • Click here to share directly from the PorchLight blog

Message: January’s stats tell a familiar story. Inventory is low and homes are selling quickly. However, after new listings dipped in November and December of 2020, inventory numbers are on their way up. Get our full report at or contact me and let’s talk strategy!

Optional Hashtags: #JanuaryStats #DenverMarket #DenverHousingMarket #DenverMarketStats

Graphics: Low Inventory Market

  • Click here to download the images (zip file)
  • Click here to share from the PorchLight Facebook page once it’s posted

Message: NAR released their Existing Home Sales Report showing that the current inventory of homes is at an all-time low. In fact, here we have less than a month’s inventory in both Boulder and Denver right now. Take a look at these tips to help you feel more prepared to enter the market, or give me a call to discuss your specific situation. Visit to read more.

Optional Hashtags: #HousingMarket #LowInventory #TipsForBuyers #TipsForSellers #DenverHousingMarket

Message: Are you looking forward to your next big adventure once it’s safe to travel again? Here are few places to inspire you!

 Click here to download the full-size image

Message: The sign you’ve been waiting for? This is it.

Optional Hashtags: #Quotable #FridayQuotes #HappyFriday #MotivationalQuotes #GetStarted 

Local Supporting Local: Barbecue


  • Click here to download the images (zip file)
  • Click here to share from the PorchLight Facebook page when it’s posted
  • Click here to share directly from the PorchLight blog

Message: Whether you’re looking for the best rack of ribs or a perfect pulled pork sandwich, Denver & Boulder have great options for barbecue! From Superior to Littleton, my fellow PorchLight agents & I know which locally-owned spots you need to make a stop at. Visit to learn why these barbecue restaurants made the list, and let me know if we missed any!

Marketing Note: Please do not post this early, the blog post will go live on Friday.

Optional Hashtags: #DenverRestaurants #BoulderRestaurants #DenverSmallBusiness #BoulderSmallBusiness #DenverBBQ #BoulderBBQ #DenverFoodie #BoulderFoodie #LocalSupportingLocal

Message: Next time you’re about to head back from the mountains, check out one of these local dining options!

Message: Thinking about getting into the business of being a landlord? Take a look at what should be considered before you make the leap.

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