Agent Social Media Calendar, Feb 23 – March 1

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business! Let’s get right to our tip of the week.

Partner Materials: Social Media

With PorchLight developing so many new partnerships to help you and your clients, we’ve launched a Hub page (under Marketing) where you can find all the resources you need to promote and maximize Homeward, LeadingRE and LPI. There you’ll find PCPs, digital presentations, printable presentations, and of course—social graphics and campaigns. 

Whether you’re promoting LPI, LeadingRE, or Homeward, you should absolutely use the social graphics and provided messaging for all the above. These partnerships are a huge benefit your clients can utilize, but they won’t know until you tell them!

When you use them, it’s recommended to replace a day in the ASMC rather than double posting. If you’ve taken our Expanding On The ASMC class then you’ll likely remember this tip, but if you haven’t—just replace a day that has an outside link (shown in red), before you replace a day with an image. 

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

Generic: #porchlightrealestategroup #househunting #newlisting #onthemarket #homesweethome #realestate #homesforsale #realtorsofinstagram #luxuryrealtor #yourrealtor #brokerlife #realtorlifestyle #realestategoals #visitcolorado #outtherecolorado #keepitrealestate #firsttimehomebuyer #lovewhatyoudo #coloradorealtor #coloradorealestate 

Denver: #denverrealestate #denverrealtor #denverhomesforsale #movetodenver #denveropenhouse #washpark #caphill #washparkdenver #denverhighlands #plattpark #denvercolorado #denverlife #denverco #denverliving #denvercolorado #denvergram #denverrealestatemarket #visitdenver

Boulder: #boulderrealestate #frontrangerealestate #boulderrealtor #boulderhomesforsale #movetoboulder #boulderopenhouse #northboulder #eastboulder #bouldercolorado #boulderco #boulderliving #boulderlife #visitboulder #bouldergram #boco #boulderrealestatemarket #beboulder

Here is a link to a hashtag generator if you’d like to explore even more options.

View the class on proper posting here.

A quick refresher on how to post the provided content:

    • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
    • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
    • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
    • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
        • For your personal page, you will just input the suggested text, then click Post. 
        • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
        • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
      • If you have a listing post the following on the day it goes live:
        • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
        • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.
  • Best Practices for Instagram:
    1. Download all the photos onto your computer
    2. Share them to your phone in your preferred method 
      • E-mail, AirDrop, text, etc. 
        • If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions. 
    3. Copy + paste the captions and share them to your phone in your preferred method
          • E-mail, text, etc. 
          • Or open the social media calendar on your phone and copy them from there
          • Note that links cannot be placed in Instagram captions. You’ll need to place it in your bio, you can find instructions on how to here. 
    4. Hashtags:
      1. These are just a small handful of suggested hashtags for each post, you should use them on Instagram (not Facebook) and supplement with ones you regularly use or that apply to you. Examples include #womeninrealestate, #boulderrealtor, etc. The provided ones will be specific to that post, not general to you or real estate.

Boulder Stats: January


  • Click here to download the image
  • Click here to share from the PorchLight Facebook page once it’s posted
  • Click here to share directly from the PorchLight blog

Message: In January, the Boulder seller’s market continued to be red hot, even as temperatures reached icy cold lows. Full report at or contact me to discuss how you can safely and smartly buy or sell right now!

Optional Hashtags: #JanuaryStats #BoulderMarket #BoulderHousingMarket #BoulderMarketStats

Graphics: Luxury Portfolio International


  • Click here to download the image
  • Click here to share from the PorchLight Facebook (already posted)
  • Click here to share the Press Release directly from the PorchLight blog

Message: I’m excited to announce that PorchLight has joined LPI, the luxury marketing division of Leading Real Estate Companies of the World® (LeadingRE)! My clients will receive an even higher level of service at a global level. Visit to read more or get in touch with me to see what this could mean for you.

Optional Hashtags: #LPI #LuxuryPortfolio #LeadingRE #ExcitingNews #PorchLightRealEstateGroup #GoTeamGo 

PCP: Applying for a Mortgage

  • Click here to download the images (zip file)
  • Click here to share from the PorchLight Facebook page once it’s posted
  • Click here to share directly from the PorchLight blog

Message: Whether you’re ready to buy your first home or forever home, there are a lot of steps involved beyond the fun, house hunting experience. Applying for a mortgage is a big part of the process and you’ll want to make sure you have all your ducks in a row. Visit to read more about what these steps mean and actions you should take, or reach out to me with questions.

Optional Hashtags: #ApplyingForAMortgage #HouseHunting #MortgageAdvice #MortgageTips #HomeBuyingProcess

Local Supporting Local: Breweries  


  • Click here to download the images (zip file)
  • Click here to share from the PorchLight Facebook page when it’s posted
  • Click here to share directly from the PorchLight blog

Message: Did you know we have over 400 breweries in the state of Colorado? It’s no wonder we have so many great options to choose from right here in our own neighborhoods! It’s more important than ever to support local businesses and breweries are no exception. Visit to learn why these local breweries made the list, and let me know if we missed your favorite!

Marketing Note: Please do not post this early, the blog post will go live on Friday.

Optional Hashtags: #DenverBrewery #BoulderBrewery #DenverSmallBusiness #BoulderSmallBusiness #DenverBrews #BoulderBrews #CraftBeers #LocalSupportingLocal

Message: It’s still a little cold to start planting, but you could have your own fruit this summer without having to own a massive orchard!

Social Graphic & Article

Click here to download the full-size image

Message: We can’t see the future, but we can predict it. Current forecasts show that mortgage rates are going to rise, so if you’re looking to take advantage of the record low rates, now’s the time. Visit to read more.

Optional Hashtags: #MortgageRates #MarketPredictions #RecordLowRates


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