Agent Social Media Calendar, Jan 12 – 18

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business! Let’s get right to our tip of the week.

80/20 Content Rule

This week, we’re going to review the 80/20 content rule and help guide you in terms of what additional content needs to be created. While we provide you with post content that roughly follows this, the next step in advancing your social strategy is to include content that you create to enhance the personal and authentic aspects of your social presence.

Although this isn’t a hard and fast rule, it should always be kept in mind to encourage a healthy social following. Additionally, if you don’t have time to create your own content from scratch you can use PorchLight PCPs and materials to accompany a post in your own words—everything in blue is already linked for you. Let’s look at the 80/20 split.

80% Other Content—Content That Provides Value
If you were a buyer or seller in Denver, what type of information would you find useful? Perhaps some pre-market/on-market tips to help sell a home quickly, a “cheat sheet” for common real estate terms, or a visual of the common architectural styles in Denver to help differentiate which is which and where you can find them. The key is to provide valuable, relevant content that informs, educates, and entertains your audience. If your content checks all or most of these boxes, consumers will naturally want to share it with friends. The more your content is shared, the more exposure and engagement you’ll receive. And engagement is the name of the game!

Here are some examples of “other” content that can be translated into social media posts, blogs, or videos: 

  • Real estate infographics that educate consumers about the real estate processes, homeownership benefits, home reservations, do’s & don’ts, etc. 
  • Behind-the-scenes videos of you doing your job, like setting up an open house or at a curbside closing.
  • Photos and videos showing off your neighborhood or Denver overall. 
  • Advice on common real estate situations, like what a seller should do if they receive multiple offers.

20% Sales Content
Sales content is more straightforward. These types of posts are mostly for consumers at the bottom of your funnel and should always have a sales-focused call to action. Here are examples of sales content that you’ll commonly utilize: 

  • Listings and open houses
  • Reviews, accolades, and awards 
  • Company news or announcements

Still not sure where to start? Below you’ll find 100 ideas to help spark some inspiration, and here is where you can find PCPs with a lot of this information readily available. Remember—help first, sell later.

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

View the class on proper posting here.

A quick refresher on how to post the provided content:

    • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
    • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
    • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
    • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
        • For your personal page, you will just input the suggested text, then click Post. 
        • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
        • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
      • If you have a listing post the following on the day it goes live:
        • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
        • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.
  • Best Practices for Instagram:
    1. Download all the photos onto your computer
    2. Share them to your phone in your preferred method 
      • E-mail, AirDrop, text, etc. 
        • If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions. 
    3. Copy + paste the captions and share them to your phone in your preferred method
          • E-mail, text, etc. 
          • Or open the social media calendar on your phone and copy them from there
          • Note that links cannot be placed in Instagram captions. You’ll need to place it in your bio, you can find instructions on how to here. 

PCP: Wrap-Up of Homes Sold in Denver & Boulder in 2020

  • Click here to share from the PorchLight Facebook Page when it’s posted
  • Boulder: Click here to download the images (zip file)
  • Denver: Click here to download the images (zip file)

Message: Despite 2020 being a rollercoaster of a year, the residential real estate market was buzzing. Check out this quick wrap-up of local stats and get more insight at:

Message: If you missed the Great Sourdough Trend of 2020, I don’t blame you. If you’re still looking for a new hobby (remember last March when we all said we’d use this time to learn a new skill?) there are plenty of great Colorado businesses offering up classes! 

Postcard Graphics: 2021 Bingo

  • Click here to download the images (zip file)
  • Click here to share from the PorchLight Facebook Page when it’s posted

Message:  Play 2021 Bingo and find happiness in the little things! Want to play to win? If you didn’t receive a bingo card in the mail, contact me directly or download one and get instructions on how to submit your entry at

Local Supporting Local: Veterinarian

Message: Whether it’s Fido or Whiskers, trusting someone with your pet is a big level of trust, and hard to find! Luckily my fellow PorchLight agents & I are neighborhood experts (and pet lovers) and we’ve compiled a list of some of our tried and true local veterinarians for you to check out. Learn more (and read some very heartwarming stories) at! 

Marketing Note: Please do not post this early, the blog post will go live on Friday.

Message: Do you love to declutter your home and minimize everything or do you prefer having everything right on hand?

Social Graphic: MLK Jr. Day

Message: Today we honor Martin Luther King Jr. by continuing on our path to change the world for the better. To quote his own words, “If I cannot do great things, I can do small things in a great way.”


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