Agent Social Media Calendar, Jan 5 – 11

New Year, New You (On Social!)

This is the season of change—of doing the things you may have been putting off and improving your life. One simple change to check all these boxes? Finally creating that Facebook Business Page you’ve been meaning to establish! If you need a bit more motivation to come around, here are 5 reasons why you should have a business page and not just a personal profile. 

  1. Scheduling ContentIn 2018, Facebook removed the ability to schedule content on a personal profile. If you’re looking to save time while still maintaining a social presence, this feature is a necessity.
  2. Social Media Management Service – Going hand-in-hand with the above tip, a business page is needed to enroll in PorchLight’s SM Service–and it’s the ultimate time-saver! With different levels and add-ons, we can take work off your plate and give you more time to focus on serving clients. 
  3. InsightsDo you want to know more about your audience? Do you want to ensure that the content you’re posting is actually what they want to see? Business pages have an entire section with page insights where you can see what performs best, who your audience is, and more. 
  4. Facebook AdvertisingAs of now, only business pages have the ability to advertise on Facebook, whether that’s an entire campaign or just boosting a post. If you’re looking for a low-cost way to increase listing traffic or brand recognition, this is a huge advantage. 
  5. One-Stop-ShopBusiness pages have so many features available, from scheduling appointments, listing services and customizing tabs, to housing a myriad of information in an organized way. They’re essentially an easily customizable web homepage with a personal touch. If you want a singular place to send people where they can learn about you and your business at an in-depth level and easily contact you, you need a business page. 

If you’re content keeping your reach small and only to your inner circle, then a personal profile could be just fine for you. However, if you’re looking to expand, a business page is the way to go. It may take a bit of time and work to get your page up and running to the level you’d like, but the advantages are tenfold.

If you have any specific questions about this process, reach out to your Digital Marketing Specialist at for help deciding which option is best for you. 

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

View the class on proper posting here.

A quick refresher on how to post the provided content:

    • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
    • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
    • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
    • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
        • For your personal page, you will just input the suggested text, then click Post. 
        • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
        • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
      • If you have a listing post the following on the day it goes live:
        • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
        • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.
  • Best Practices for Instagram:
    1. Download all the photos onto your computer
    2. Share them to your phone in your preferred method 
      • E-mail, AirDrop, text, etc. 
        • If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions. 
    3. Copy + paste the captions and share them to your phone in your preferred method
          • E-mail, text, etc. 
          • Or open the social media calendar on your phone and copy them from there
          • Note that links cannot be placed in Instagram captions. You’ll need to place it in your bio, you can find instructions on how to here.

Message: Ready to get rid of some clutter? Here’s a list of places to donate your gently used items from blankets to clothes to kitchen appliances. Are there any specific local donation sites that you recommend? 

Social Graphics: Eco-Friendly Living

  • Click here to download the images (zip file)
  • Click here to share from the PorchLight Facebook Page when it’s posted

Message: New year, new eco-friendly habits! Now is a great time to make a few easy switches to help the planet, and your utility bills. Visit to see more suggestions.

Message: Go Colorado go! Are any of these your favorite mountain?

Click here to download the full-size image

Message: Today is National Bubble Bath Day! Are you pro-soak or are you all about the shower? 

Local Supporting Local: Gourmet Food Shops

Message: Fine wine and dreamy cheeses. Locally-sourced meats and charcuterie. Handmade cannolis and freshly prepared sandwiches. Join us in supporting local by visiting the very best local and family-run gourmet food shops in Denver and Boulder—all recommended by my fellow PorchLight agents. We have your discerning tastes covered. Learn more at

Message: Thinking about selling your home? Here are some great tips to keep in mind—and feel free to reach out. I’m here to help you make smart moves!

Message: One small flaw in the perfect home? Make sure you’re asking yourself the right questions before you plunge ahead! 

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