Agent Social Media Calendar, July 14 – July 20

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business! Let’s get right to our tip of the week.

Content Ideas When You’re Fresh Out

If you tuned in and joined us for last week’s Maximizing Social Media class, you heard about how to take this weekly social media calendar to the next level. One very important aspect of that was creating content to add additional value! Of course, not everyone’s a writer, and sometimes it can be hard to think of what to put out there. Thus, here are 5 ideas for you to post to continue to encourage more people to follow you because of the timely and useful information!

  1. The Top 10: Perform an MLS Search and report on the “Top Ten” (or 5) real estate sales in Denver or Boulder (or get more specific if you specialize in a neighborhood). It can be the Top Luxury Homes, the Top New Homes, the Top Entry-level Homes or the Top Unique Homes—just to give you a few ideas.
  2. Bargain Homes: Have you seen some great bargain listings out there? Maybe they need some TLC or have gone through a renovation and offer exceptional value. Perhaps, they’re homes in a certain area that don’t come up for sale very often. (Friday Under $500, anyone?)
  3. New Listings: They don’t need to be your own listings, but search the MLS for one’s that grab your eye, might fit what buyers are looking for and share!
  4. Frequently Asked Questions: Pay attention to the questions your clients ask you on a regular basis. Post the question and either write an answer or create a video. After a while, you’ll have a serious list of Q&As that you can direct your clients to read and view.
  5. Local Information About City/Neighborhood/Farm Area: Write what you know about the local real estate market. For example, this might include schools, community events, or unique businesses you would recommend. Don’t hold anything back hoping people will contact you for more information. The more you tell, the more you sell.
If you’d like to learn more about social media, register for this week’s Maximizing Social Media class on Instagram Best Practices on 7/16 here.

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

A quick refresher on how to post the provided content:

    • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
    • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
    • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
    • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
        • For your personal page, you will just input the suggested text, then click Post. 
        • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
        • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
      • If you have a listing post the following on the day it goes live:
        • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
        • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.


  • Best Practices for Instagram:
    1. Download all the photos onto your computer
    2. Share them to your phone in your preferred method 
      • E-mail, AirDrop, text, etc. 
        • If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions. 
    3. Copy + paste the captions and share them to your phone in your preferred method
          • E-mail, text, etc. 
          • Or open the social media calendar on your phone and copy them from there
          • Note that links cannot be placed in Instagram captions. You’ll need to place it in your bio, you can find instructions on how to here

July Postcard: Waterfall Hikes

Marketing Note: For Instagram you will need to include the link to the full list in your bio (links don’t work in captions) and change the text to Download the full list of nearby trails at the link in my bio.

Message: Closets are a tricky but important part of getting a home ready for sale! From the hall closet to your bedroom, take a look at these tips to help buyers see your storage in the best light.

Social Graphic: #1 On the Denver Business Journal’s List of LGBTQ-Owned Businesses

Message: The housing market is back, and them some! Especially in our market—Denver and Boulder are moving ahead full force. Let me know how I can help you.

Message: As we all head out into the wild, don’t forget to always leave it better than you found it. Let’s make sure our favorite spots are around for years to come. 

Social Graphic: Ice Cream & Boozy Shakes PCP

  • Click here to download the social graphic (zip file)
  • Share our post directly from PorchLight’s Facebook page 
  • Message: Looking for sweet relief from the summer heat? Cool down with our list of ice cream shops, from Le Pops in Boulder to Butterfield’s in Parker! View the full list at and tell me where your favorite place to get a scoop is!

Marketing Note: For Instagram you will need to include the link to the full list in your bio (links don’t work in captions) and change the text to View the full list at the link in my bio, and tell me where your favorite place to get a scoop is!

Message: Don’t worry, if you’re not exactly an adrenaline junky there’s still plenty of fun to be had in our great state, both inside and outside.

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