Agent Social Media Calendar, Nov 17-23

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business! Let’s get right to our tip of the week.

Instagram’s Newest Update

Next time you update your Instagram app, you may notice a big change—your post button is gone! After a successful test run with business accounts, Instagram is now implementing a new layout that introduces both a Reelz tab and a Shop tab. This means that two buttons will be reorganized, Post & Notifications.

Your post button will move to the top left corner of your screen when you’re under your profile (the bottom right button). Your notifications button will move to the top left of your screen when you’re under your Home screen (the bottom left button). So far, we’ve seen this change pop up on different business accounts at different times, so if this trend continues with the rollout to all accounts don’t be surprised if you wake up to a reorganized app one day soon!

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

A quick refresher on how to post the provided content:

    • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
    • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
    • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
    • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
        • For your personal page, you will just input the suggested text, then click Post. 
        • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
        • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
      • If you have a listing post the following on the day it goes live:
        • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
        • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.
  • Best Practices for Instagram:
    1. Download all the photos onto your computer
    2. Share them to your phone in your preferred method 
      • E-mail, AirDrop, text, etc. 
        • If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions. 
    3. Copy + paste the captions and share them to your phone in your preferred method
          • E-mail, text, etc. 
          • Or open the social media calendar on your phone and copy them from there
          • Note that links cannot be placed in Instagram captions. You’ll need to place it in your bio, you can find instructions on how to here. 

Social Graphic: Take A Hike Day

  • Click here to download the image
  • Click here to share from the PorchLight Facebook Page when it’s posted

Message: According to Colorado’s official trail map, there are 5,683 miles of hiking trails here in the state! So many choices to get out and celebrate National Take a Hike Day. Here are a few favorites you can hike even while it’s chilly outside:

Social Graphic: October Stats, Denver

  • Click here to download the image
  • Click here to share from the PorchLight Facebook Page when it’s posted

Message: What’s the latest news in the Denver market? Things are fast and competitive, but low interest rates give house hunters more buying power. Check out the full report at or contact me for help with a winning strategy!

Message: While we can’t predict the future, we know that the market is strong now. If you’ve considered buying or selling in the last 6 months, give me a call!

Social Graphics: Hope Over Hunger Virtual Food Drive & Virtual Toy Drive

Choose which you’d like to post, or post both—we recommend spacing them out by a day or two. 

  • Click here to download Toy Drive Graphic
  • Toy Drive Caption 
    Join me in supporting our friends at Kenzi’s Causes, a local organization providing toys and gifts to thousands of underserved children in Colorado each year. Visit and help deliver holiday joy!

  • Click here to download Food Drive Graphic

Message: Can you guess what cabinet color is taking kitchens by storm?

Message: If you’re looking for a fun winter activity, the Ice Castles are coming back to Dillon! They’ll be requiring advance reservations in order to maintain social distancing so make sure you pick a date now.

Social Graphics: Reasons to Buy or Sell a Home in Winter

    • Click here to download the social graphics (zip file)
    • Click here to share from the PorchLight Facebook Page when it’s posted
    • Message: While the spring and early summer are typically the busiest times of the year for real estate, there a lot of great advantages to buying or selling a home during the winter. Check out our full list at

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