Agent Social Media Calendar, Sept 15–21

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business! Let’s get right to our tip of the week.

The New Facebook


If you haven’t already converted to the New Facebook, we highly recommend doing so prior to the change becoming required sometime this month. This will give you a chance to familiarize yourself with the new look and feel. 

Here’s an article that provides a quick run-through of the changes. However, you’ll primarily notice that the changes affect the overall aesthetic of your news feed, with more prioritization of Groups, and the relocation of a few buttons to the left side of your screen rather than across the top. The change is similar to the current layout of Workplace, so the transition should be smoother for PorchLight agents.

To switch to the new Facebook, click on the gray arrow in the far right of the blue bar across the top to open a drop-down menu. You’ll then see Switch To New Facebook towards the bottom. Select it and your feed will automatically refresh. Now, take a few minutes to look around and see what’s new.

Don’t forget to register for this week’s class, Instagram Best Practices, here.

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

A quick refresher on how to post the provided content:

    • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
    • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
    • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
    • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
        • For your personal page, you will just input the suggested text, then click Post. 
        • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
        • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
      • If you have a listing post the following on the day it goes live:
        • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
        • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.
  • Best Practices for Instagram:
    1. Download all the photos onto your computer
    2. Share them to your phone in your preferred method 
      • E-mail, AirDrop, text, etc. 
        • If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions. 
    3. Copy + paste the captions and share them to your phone in your preferred method
          • E-mail, text, etc. 
          • Or open the social media calendar on your phone and copy them from there
          • Note that links cannot be placed in Instagram captions. You’ll need to place it in your bio, you can find instructions on how to here. 

Social Graphic: Neighborhood Expert
If you saw this on our homepage banner but haven’t posted yet, here’s your chance to try it out.

  • Click here to download the social graphic
  • Message:  Looking for neighborhood info? Getting ready to buy or sell? Contact me to learn more about the areas you’re interested in.
  • Include one of these calls to action:

https://www.apartmenttherapy.com/housewarming-gifts-255353

Message: Never know what to get for a housewarming gift? Here are options that aren’t a standard bottle of wine! What’s your go-to housewarming gift?

Social Graphic: Catch The Color 

https://www.5280.com/2020/09/the-most-unusual-animals-you-can-adopt-at-colorado-shelters/

Message: Ready for a pet but not looking for a dog or cat? You can get all sorts of companions at local animal shelters! What do you say—a pet sugar glider?

https://303magazine.com/2020/09/manitou-incline-hiking-reservations/

Message: If this summer had you ready to climb the Manitou Incline then good news! It’s back open (with reservations) and ready for you to conquer it.

Social Graphic: Beginner Plants

  • Click here to download the graphics (zip file)
  • Message: The list of benefits to having houseplants is practically endless, but what if you have a black thumb? Take a look at this list of practically impossible to kill plants and head to bit.ly/beginnerplants to learn more.

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