Agent Social Media Calendar, September 12-18

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business! Let’s get right to it.

Denver Stats

Message: While low inventory continues to be an issue, buyers are also holding off due to higher interest rates. Accordingly, home prices remain restrained and fewer listings sold in August. Full report at bit.ly/denverstats-aug23 and reach out to talk strategy!

Optional Hashtags: #DenverRealEstate #DenverHousingMarket #DenverStats #VisitDenver

Listing Photo: 501 Jefferson Avenue, Louisville (Dina Piterniece, Listing Agent)

Message: Dinner with a side of natural light, anyone? This bright and spacious dining room is the perfect setting for hosting sun-drenched gatherings. Reach out for more information on this historic Louisville listing!

https://www.apartmenttherapy.com/how-to-winterize-home-37297190

Message: It may seem a little premature, but with summer coming to an end, it’s time to start thinking about winterizing your home. And if you handle these tasks now, you won’t be making last-minute trips to the hardware store or stuck on a contractor’s waitlist.

Hispanic Heritage Month

Message: Hispanic contributions are everywhere—science, tech, business, culture, sports and more! At PorchLight, we support and celebrate the community this month and throughout the year. #HispanicHeritageMonth 

From posts showing your face to Open Houses to listings, use this empty slot to personalize your feed. Need some inspiration? Here are 3 quick post ideas:

  1. Share a photo of you with some of your favorite clients and tag them! Write a caption that tells your audience who they are and how you helped them.
  2. Share a photo from a past listing, talk about why you loved the property and what you love about the neighborhood.
  3. Going for a walk in your own neighborhood? Showing a home in a different neighborhood? Take a photo of something recognizable in the neighborhood—a local business, park, piece of street art, etc. and give a quick rundown of it!

https://retipster.com/how-to-find-out-if-there-is-a-lien-on-a-property/

Message: When you go to buy or sell a property, nothing throws a wrench in the works like an unexpected lien. Here’s how to get a clear pictures of the debts secured against any property, and reach out if you have additional questions!

Generic: #porchlightrealestategroup #househunting #newlisting #onthemarket #homesweethome #realestate #homesforsale #realtorsofinstagram #luxuryrealtor #yourrealtor #brokerlife #realtorlifestyle #realestategoals #visitcolorado #outtherecolorado #keepitrealestate #firsttimehomebuyer #lovewhatyoudo #coloradorealtor #coloradorealestate 

Denver: #denverrealestate #denverrealtor #denverhomesforsale #movetodenver #denveropenhouse #washpark #caphill #washparkdenver #denverhighlands #plattpark #denvercolorado #denverlife #denverco #denverliving #denvercolorado #denvergram #denverrealestatemarket #visitdenver

Boulder: #boulderrealestate #frontrangerealestate #boulderrealtor #boulderhomesforsale #movetoboulder #boulderopenhouse #northboulder #eastboulder #bouldercolorado #boulderco #boulderliving #boulderlife #visitboulder #bouldergram #boco #boulderrealestatemarket #beboulder

Here is a link to a hashtag generator if you’d like to explore even more options.

View the class on proper posting here.

A quick refresher on how to post the provided content:

    • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
    • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
    • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
    • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
        • For your personal page, you will just input the suggested text, then click Post. 
        • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
        • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
      • If you have a listing post the following on the day it goes live:
        • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
        • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.
  • Best Practices for Instagram:
    1. Download all the photos onto your computer
    2. Share them to your phone in your preferred method 
      • E-mail, AirDrop, text, etc. 
        • If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions. 
    3. Copy + paste the captions and share them to your phone in your preferred method
          • E-mail, text, etc. 
          • Or open the social media calendar on your phone and copy them from there
          • Note that links cannot be placed in Instagram captions. You’ll need to place it in your bio, you can find instructions on how to here. 
    4. Hashtags:
      1. These are just a small handful of suggested hashtags for each post, you should use them on Instagram (not Facebook) and supplement with ones you regularly use or that apply to you. Examples include #womeninrealestate, #boulderrealtor, etc. The provided ones will be specific to that post, not general to you or real estate.

For help, please reach out to socialmedia@porchlightgroup.com.

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