Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business! Let’s get right to our tip of the week.
80/20 Content Rule
This week, we’re going to review the 80/20 content rule and help guide you in terms of what additional content needs to be created. While we do provide you with post content that roughly follows this, the next step in advancing your social strategy is to include content that you create to enhance the personal and authentic aspects of your social presence. Although this isn’t a hard and fast rule, it should always be kept in mind to encourage a healthy social following Additionally, if you don’t have time to create your own content from scratch you can utilize a number of PorchLight PCPs and materials to accompany a post in your own words—everything in blue is already linked for you. Let’s look at the 80/20 split.
80% Other Content—Content That Provides Value
If you were a buyer or seller in Denver, what type of information would you find useful? Perhaps some pre-market/on-market tips to help sell a home quickly, a “cheat sheet” for common real estate terms, or a visual of the common architectural styles in Denver to help differentiate which is which and where you can find them. The key is to provide valuable, relevant content that informs, educates, and entertains your audience. If your content checks all or most of these boxes, consumers will naturally want to share it with their friends. The more your content is shared, the more exposure and engagement you will receive. And engagement is the name of the game!
Here are some examples of “other” content that can be translated into social media posts, blogs, or videos:
- Real estate infographics that educate consumers about the real estate processes, homeownership benefits, home reservations, do’s & don’ts, etc.
- Behind-the-scenes videos of you doing your job, like setting up an open house or at a curbside closing.
- Photos and videos showing off your neighborhood or Denver overall.
- Advice on common real estate situations, like what to do if you receive multiple offers.
20% Sales Content
Sales content is more straightforward. These types of posts are mostly for consumers at the bottom of your funnel and should always have a sales-focused call to action. Here are examples of sales content that you’ll commonly utilize:
- Listings and open houses
- Reviews, accolades, and awards
- Company news or announcements
Still not sure where to start? Below you’ll find 100 ideas to help spark some inspiration, and here is where you can find PCPs with a lot of this information readily available. Remember—help first, sell later.
Social Posts for the Coming Week
Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!
A quick refresher on how to post the provided content:
- Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted.
- Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there.
- If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
- To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post.
- For your personal page, you will just input the suggested text, then click Post.
- For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
- This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
- If you have a listing post the following on the day it goes live:
- A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000.
- The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.
- Best Practices for Instagram:
- Download all the photos onto your computer
- Share them to your phone in your preferred method
- E-mail, AirDrop, text, etc.
- If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions.
- E-mail, AirDrop, text, etc.
- Copy + paste the captions and share them to your phone in your preferred method
- E-mail, text, etc.
- Or open the social media calendar on your phone and copy them from there
Social Graphic: Denver Stats
Denver stats are now available for April 2020!
- Click here to download Denver stats
- Click here to share from the Porchlight Facebook page after it’s posted at 9am
- Message: Here’s a sneak peek at what’s happening in the Denver real estate market. Get the full update at bit.ly/pldenverstats or contact me to discuss how you can safely and smartly buy or sell right now.
Click here to download the full-resolution image
Message: As we edge closer and closer to normalcy, let’s not forget this time of yearning for the simple things we perhaps didn’t realize made such a large part of our lives. Who knew these small aspects made such a difference?
Full Plates Project
Our virtual food drive collecting donations that will be matched by PorchLight up to $10,000 is now in its 3rd week! To support the drive, you can feature new social graphics showing how much we’ve raised thus far and how people can contribute.
- Click here to download the social graphics
- Share our post by visiting PorchLight’s Facebook page after 9am on Friday
- Message: Our virtual food drive to nourish our friends and neighbors in need is going strong. No donation is too small and PorchLight will match all contributions up to $10,000. Let’s keep it going!
Message: As summer comes rolling in now is a great time to think about how you can improve your outdoor space—and your home’s ROI at that! If you’d like to know which larger projects are worth your investment, here’s a piece PorchLight put together to show you how to get the most bang for your buck: bit.ly/DenverHomeImprovements
Boulder: If you’d like to use the Boulder PCP, replace the bit.ly at the end with this one: bit.ly/BoulderHomeImprovements
Message: Is there anything as satisfying as before and after shots, plus organizational content all in one? I don’t think so!
Message: Mondays on Facebook should include more enjoyable content. Luckily, I found the most enjoyable content. Go Chaela go!
Message: If you’re curious about the market, here’s a great article that outlines what April looked like in Denver. Want more details? Don’t hesitate to reach out to me!