Lead Generation

	PRICE
OPEN HOUSE PROGRAM
Open House Automation (sign-up, tracking & feedback)	Included in Split/ARF
Advertising (MLS, social media)
Up to 10 Signs Per Listing Placed
Open House Collateral Up to 25 flyers with hosting agent information, sign-in sheet, client info cards, welcome signs
Open House Book With Relevant PCPs & Neighborhood Statistics
LEAD GENERATION
Relocation Leads Via LeadingRE	40–43% Referral Fee
Opcity/Realtor.com Leads	50% Referral Fee
PorchLight Internet Leads	15% Referral Fee

Visit Listing Policies for more information on Open House Program and Lead Gen & Relo for information on Lead Generation.

Homeward Social Post

**Promote Buy before you sell & Buy with cash on social media. Copy one of these suggested captions to pair with the social graphic:**

Did you know that a cash offer is 3 times more likely to win? Contact me today for more info about two great home buying options, Buy With Cash and Buy Before You Sell.

With two great home buying options—Buy With Cash and Buy Before You Sell—I can give you the advantage and make your dream come a reality. Contact me today to get started.

Helplines & Weekend Support

Managing Broker Helpline | 7 Days a Week • 9am to 6pm
720.636.9038 • mb@porchlightgroup.com
Contract and compliance support, response within one hour.

Pre-Listing Services Helpline | 7 Days a Week • 9am to 5pm
720.636.9212 • pls@porchlightgroup.com
Signs, staging, photography, cleaning and open houses.

Weekend Admin Support | Saturdays & Sundays • 9am to 5pm
303.733.5335 • broadwayadmin@porchlightgroup.com
Listing presentations and admin support.

Operations Leaders

Amy Crane, Director of Agent Operations
720.838.4522 | acrane@porchlightgroup.com

Stefanie Schreiber-Jones, Director of Agent Business Support Services
303.720.4497 | stefanie@porchlightgroup.com

BA & TC Services

ba@porchlightgroup.com

bouldertc@porchlightgroup.com

cherrycreektc@porchlightgroup.com

denvertechtc@porchlightgroup.com

highlandstc@porchlightgroup.com

Business Support Services*

	PRICE
TRANSACTION SERVICES
BASE TC SERVICES Every agent has the essentials covered, from full-service listing processing to communication and status checks, signature reminders, plus closing file prep and delivery.	Included in Split/ARF
PREMIUM TC SERVICES Free up more time with further assistance from a PorchLight TC, including under contract processing, title management and more. Available per transaction for a nominal fee.	$350/transaction**
BUSINESS ASSISTANT SERVICES*** Want more comprehensive support? With this program, an experienced and licensed assistant will provide elevated, more proactive transaction services that are catered to your preferences.	$300/transaction: Umbrella agents $500/transaction: all other agents
DATABASE SERVICES
DATABASE ON-BOARDING One-on-one assistance with sorting and qualifying; set up preferences.	0 – 2 hours included: for agents enrolled in Database Services additional hours: $50/hour
BASE DATABASE SERVICES	database under 250: $200/month database 250 – 400: $250/month database 401 – 550: $300/month
PREMIUM DATABASE SERVICES	database under 250: $250/month database 250 – 400: $300/month database 401 – 550: $350/month

☂Premium TC services are included for all Umbrella agents. All services require a one-year commitment (agents can level up to a higher level of service at any time, but cannot decrease transaction service level or opt out of database services until their next commission anniversary date). Premium TC services are included for all agents on the Basecamp Plan as long as they are paying the .36% Agent Resource Fee. Once they graduate to the .18% ARF, Premium TC Services will be billed at the rate of $300/transaction. BA Services are not available to Basecamp agents. Must have LTM production of at least $5M to qualify for BA Services. Please see Business Support & Accounting for more information.

General Marketing

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	TBD
Printed Neighborhood Books^☂	TBD
Post Inspection Gifts^☂	$5
Generator Client Gifts^☂	$5–$10
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need Letters/Postcards/Flyers	$50
Client Moving Announcements (up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Monthly Agent eNewsletter	$75/month
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools	costs vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard All Agent Social Media Calendar (ASMC) Content Posted To Facebook Business Page	$30/month*
Enhanced Standard + Options to Replace ASMC Posts With Semi-Custom Social Media Graphics From Templates	$60/month*
Custom Standard With Personalized Messaging + Option to Replace ASMC Posts With Semi-Custom Graphics From Templates + Custom-Curated Links to Local and Lifestyle Content	$200/month**
Instagram Add-On All Image-Based Facebook Content Will Be Cross-Posted to Instagram	+$20/month
LinkedIn Add-On Up to Three Facebook Posts Most Appropriate for Linked in Will Be Posted to Your Feed Each Week	+$10/month
Shared Calendar Calendar Access to View, Approve, Reject or Comment on Scheduled Content	+$12/month
Agent Edit Access To Edit Scheduled Content You'll Receive Your Own Login to Access Porch Light's Social Media Tools	+$20/month

☂ Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Once the allotted Hub credits are used additional items will be charged to the credit card on file. *Included in BA program. Three-month commitment required. Please see Marketing Services** for more information.

Social Management Services

BASE
Standard	$30/mo*	All weekly ASMC content will be posted to your Facebook Business Page.
Enhanced	$60/mo*	Includes ASMC content in the Standard package with the option to replace your daily content with agent-specific social graphics (Just Listed, Open House, etc.) when ordered.
Custom	$200/mo	ASMC content posted to Facebook with personalized messaging. Option to replace daily posts with agent-specific social graphics as needed. Links to local and lifestyle articles custom-curated and posted to fit your interests based on a completed questionnaire. Three-month commitment is required.
ADD-ONS
Instagram	+$20/mo	All image-based Facebook content will be cross-posted to Instagram with the same caption.
LinkedIn	+$10/mo	Up to three Facebook posts with the most appropriate content for LinkedIn (e.g. Market Stats) will be posted to your feed each week.
Shared Calendar	+$12/mo	With this add-on, you'll be able to view, approve, reject or comment on scheduled content.
Agent Edit Access	+$20/mo	To edit scheduled content, you'll receive your own login to access PorchLight's social media tools.

Sign up here.

*Included at no cost for BA agents. View more information.

Pre-Listing Services

	PRICE
Professional, Integrated Coordination of All Services	Included in Split/ARF
Listing Syndication to Multiple Websites
LeadingRE Exposure
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Pre-Listing Services Support Line (7 days a week)
Listing Measurement^☂	starting at $150*
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$250
Base Vacant Staging Services^☂ (consultation, professional staging of standard rooms for 2 months)	$1,395
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Upgraded & Custom Photography Package	starting at $225*
Matterport 3D Scanning	starting at $195*
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975

☂These services are included for all Umbrella agents—other services are available at a reduced cost when used as a replacement to included services. *These services are based on square footage—prices increase with the size of the home. This Listing Services Calculator will allow agents on any of the Tiered commission plans to estimate charges for services chosen on any specific listing. Please see Listing Policies for more information.

Luxury Services

	PRICE
COORDINATION
Professional, Integrated Coordination of All Services	Included in Split/ARF
STAGING
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000**
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150**
Full Clean (pre-market or move out)	starting at $250**
PHOTOS/VIDEO–VISUTOUR
Base Photography Package^☂ (25)	$150
Additional Photos (20)	$50
Matterport 3D Scanning	starting at $195**
Aerial Drone Photos	$105
Aerial Drone Video	$360
Twilight Photos	$55
Unique URL for Virtual Tour	$25
PHOTOS/VIDEO–AT MEDIA
Upgraded & Custom Photography Package	starting at $225**
Aerial Drone Photos	$225
Sunrise Photos	$375
Twilight Photos	$200
Time Lapse Photos	$200
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975
Neighborhood Photos	$200
MARKETING
Luxury Marketing Suite^☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces)	starting at $75 per hour
Facebook Paid Advertising	based on campaign specs
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Luxury Listing Book (design, content editing & print management–printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

☂These services are included for all Umbrella agents—other services are available at a reduced cost when used as a replacement to included services. *Included for all Umbrella agents for listings 1M+. These services are based on square footage—prices increase with the size of the home. Please visit Listing Policies** for more information.

Listing Marketing Materials

	PRICE
Base Property Marketing Suite: 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	Included in Split/ARF
Luxury Property Marketing Suite:^☂ 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Additional eFlyer Blast	$40
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Listing Book (design, content editing & print management—printing additional)	$600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

☂Included for all Umbrella agents for listings $1M+. Please see Listing Policies for more information.

Pre-Listing Services

SERVICE	PRICE
Yard Sign Installation	$X
Measurements/Floorplans	$X
Cleaning Pre-Market “Market Shine” Full Clean (pre-market or move out)	$X $125-$250
Staging Vacant (up to Three Months)* Occupied (Consultation)	$X $X
Photography & Virtual Tour**	$X

☂Includes standard staging, upgraded and additional staging available for an additional cost. *Extra photography packages available for an additional cost.

View Listing Policies for more details.

Pricing

LISTING ADMIN SUPPORT
Listing TC Services	$0/transaction
Listing BA Program	$0/transaction
Listing ASC Program	$0/transaction

View Admin & Accounting for more details.

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POLICIES & PROCESSES

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