Generators

Summer Sale on Generators and Gifts

All, Generators / August 17, 2023 August 17, 2023

Summer Sale on Generators and Gifts

All, Generators / August 17, 2023 August 17, 2023

What: Don’t forget to stock up on over 20 great items, now on sale! Save on generators and gifts that will help keep you top of mind with your clients and contacts. Details: Get up to 40% off popular items, from can glasses to camp cocktails, cooler bags, BBQ kits …

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Sign Up Today for LoLo Digital Gifting

Generators / August 10, 2023 August 10, 2023

Sign Up Today for LoLo Digital Gifting

Generators / August 10, 2023 August 10, 2023

What: LoLo has officially launched and you can now enroll. Reach out to your Marketing Manager or fill out the form to begin the enrollment process and start sending local, digital gifts that will keep you in front of your people every month! Why: With gifts automatically delivered on the third …

Coming Soon: Digitally Delivered Gifts with LoLo

Generators / July 21, 2023 July 21, 2023

Coming Soon: Digitally Delivered Gifts with LoLo

Generators / July 21, 2023 July 21, 2023

What: Curated, automated and delivered digitally. LoLo is coming in August to provide monthly gifts that will nurture your network and help drive new referrals! Simply fill out the interest form today so that staff can prioritize setup assistance for all PL agents. You will be contacted once we launch next …

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Q3 Generators, Now Available on the Hub

All, Generators / July 13, 2023 July 13, 2023

Q3 Generators, Now Available on the Hub

All, Generators / July 13, 2023 July 13, 2023

What: Looking for gifts that will help drive new referrals from your people? Take your pick from three new generator options: a Reusable Grocery Tote, Camelbak 32-Ounce Water Bottle, and TaylorMade Golf Balls. Plus, there’s now a gift tag in the Studio for all your Palisade Peach giving. How This Is …

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New Wine Supplier, Pearl Wine Co.

Generators / June 15, 2023 June 15, 2023

New Wine Supplier, Pearl Wine Co.

Generators / June 15, 2023 June 15, 2023

What: To elevate your gift-giving, PorchLight has chosen locally-owned Pearl Wine Company as our new supplier. The shop’s owner uses his 16+ years of experience in the wine industry to research and hand-select products from family-owned and operated wineries around the world. How This Will Work: Bottles will be replaced …

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Featured Generator: Upgraded BBQ Kit

Generators / May 24, 2023 May 25, 2023

Featured Generator: Upgraded BBQ Kit

Generators / May 24, 2023 May 25, 2023

What: Save on an upgraded BBQ Kit, the ideal gift to drop off for Memorial Day and all summer long! Stylish Yeti Colsters keep drinks perfectly chilled, and the BBQ Kit is a great addition to a backyard cookout welcoming summer. How This Is Used: Great for pop-bys or saying …

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Q2 Generators, Now Available on the Hub

All, Generators / April 12, 2023 April 18, 2023

Q2 Generators, Now Available on the Hub

All, Generators / April 12, 2023 April 18, 2023

What: Looking for memorable and affordable gifts that will help drive new referrals from your people? Take your pick from three new generator options: Wildflower Seeds, a Red Rocks Summer Schedule Magnet, and a totally pawesome dog toy. How This Is Used: Great for pop-bys, open house handouts, thank yous, happy house-iversary, …

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Featured Generator: Pop’N Gourmet Gift Sets

Generators / March 8, 2023 March 8, 2023

Featured Generator: Pop’N Gourmet Gift Sets

Generators / March 8, 2023 March 8, 2023

What: Give a gift that will earn your business two thumbs up and help generate referrals from your people. Premium Pop’N Gourmet Gift Sets are fun and memorable, so order a set or seven today! How This Is Used: Great for pop-bys, thank yous, happy house-iversary, or congrats on a …

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New PorchLight Gear Now Available to Order

Generators / March 3, 2023 March 3, 2023

New PorchLight Gear Now Available to Order

Generators / March 3, 2023 March 3, 2023

What: Want to rep PorchLight at open houses and when meeting with current or potential clients? How about a unique gift for your favorite people (who love to send referrals)? Order your premium PorchLight gear by March 15th! How: Browse the exclusive PorchLight storefront for stylish outerwear, Nike polos, and accessories. …

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Lucky Lotto Notecards Now in the Design Studio

All, Generators / March 2, 2023 March 2, 2023

Lucky Lotto Notecards Now in the Design Studio

All, Generators / March 2, 2023 March 2, 2023

What: Lucky lotto notecards are back by popular demand! Branding has been updated and cards are now loaded to the PorchLight Design Studio. How This Is Used: Stay top o’ mind with your network and bring in fresh business! Buy your favorite lotto scratchers, print notecards, then schedule a pop-by, get-together, …

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	PRICE
COORDINATION
Professional, Integrated Coordination of All Services	Included in Split/ARF
STAGING
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000**
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150**
Full Clean (pre-market or move out)	starting at $250**
PHOTOS/VIDEO–VISUTOUR
Base Photography Package^☂ (25)	$150
Additional Photos (20)	$50
Matterport 3D Scanning	starting at $195**
Aerial Drone Photos	$105
Aerial Drone Video	$360
Twilight Photos	$55
Unique URL for Virtual Tour	$25
PHOTOS/VIDEO–AT MEDIA
Upgraded & Custom Photography Package	starting at $225**
Aerial Drone Photos	$225
Sunrise Photos	$375
Twilight Photos	$200
Time Lapse Photos	$200
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975
Neighborhood Photos	$200
MARKETING
Luxury Marketing Suite^☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces)	starting at $75 per hour
Facebook Paid Advertising	based on campaign specs
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Luxury Listing Book (design, content editing & print management–printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

	PRICE
Professional, Integrated Coordination of All Selected Services	Included in Split/ARF
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Listing Services Support Line (7 days a week)
Listing Syndication to Multiple Websites
LeadingRE Exposure
LPI Exposure For Listings Over $1M
Listing Measurement^☂	starting at $150*
CLEANING
Market Shine Cleaning^☂ (pre-market)	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$250
Base Vacant Staging Services^☂ (consultation, professional staging of standard rooms for 2 months)	$1,395
Base Vacant Staging—Additional Rooms	$250 each
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Additional Photos to Highlight Features (20 photos)	$50
Matterport 3D Scanning	$195 up to 5,000 SF
1 Minute Video -	$250
2 Minute Video - Cinematic	$350
2-Plus Minute Video - Cinematic	$450

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	$7
Printed Neighborhood Books^☂	$5
Post Inspection Gifts^☂	$5-$10
Generator Client Gifts^☂	starting at $5
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need eFlyers	$50
Client Moving Announcements (up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Monthly Agent eNewsletter	$75/month*
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools	costs vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard Up to seven posts per week from the ASMC posted to one social platform	$20/month*
Enhanced Standard + option to replace ASMC posts with semi-custom social media graphics from templates	$60/month*
Custom Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access.	$250/month**
Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans.	+$10/month/each
LinkinBio Add-On: Adding LinkinBio to Custom plan.	+$10/month
FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page.	+$50

	PRICE
Base Property Marketing Suite: 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	Included in Split/ARF
Luxury Property Marketing Suite:^☂ 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Additional eFlyer Blast	$40
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Listing Book (design, content editing & print management—printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

BASE
Standard	$20/mo*	Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month each.
Enhanced	$60/mo*	Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content with agent-specific graphics (Just Listed, Just Sold, etc) when ordered. Additional platforms are $10/month each.
Custom	$250/mo	Up to six posts per week, a blend of ASMC and original content posted to three platforms (Facebook, Instagram and LinkedIn). Up to two custom-created graphics per week (Home of the Week, Tips, etc). Includes View Calendar Access, allowing you to view scheduled content before it posts.
ADD-ONS
Additional Platform	+$10/mo	Posting on an additional platform (Facebook, LinkedIn, or Instagram) besides the one originally chosen for a Base Plan.
Facebook Page Creation + Optimization	$50	One-time fee, not recurring. Creation of a Facebook Business Page or optimization of an already existing page.

	COST
TRANSACTION SERVICES
ESSENTIAL TC SERVICES☂ (formerly Premium TC Services)	$450/transaction
ELITE TC SERVICES** (formerly BA Services)	$400/transaction: Umbrella agents $600/transaction: all other agents
DATABASE
PRE-IMPORT DATABASE CLEANUP Formatting existing database contact list to best match and work with PorchLight’s CRM import sheet.	DATABASE AGENTS: Up to 2 hours included additional hours: $50/hour
	NON-DATABASE AGENTS: original list of: up to 250 contacts: $100 251 – 500 contacts: $200 501 – 750 contacts: $300
DATABASE ON-BOARDING	DATABASE AGENTS ONLY: Up to 2 hours included additional hours: $50/hour
DATABASE SERVICES	DATABASE AGENTS ONLY: database under 250: $200/month database 250 – 400: $250/month database 401 – 550: $300/month
SOCIAL MEDIA MANAGEMENT
STANDARD	$20/month Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month/each. For example if you want content posted to Facebook and Instagram the total would be $30/month.
ENHANCED (Posting to one platform included in Elite TC & Database Services)	$60/month Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content post with agent-specific social graphics (Just Listed, Just Sold, etc.) when ordered. Additional platforms are $10/month/each. For example if you want content posted to Facebook and LinkedIn the total would be $70/month.
CUSTOM (3-month commitment)	$250/month Up to six posts per week, a blend of ASMC and original content posted to three platforms: Facebook, Instagram and LinkedIn with personalized messaging. Up to two custom created graphics per week (Home of the Week, Tips, etc.). Includes Calendar Edit Access, allowing you to edit scheduled content using your own login to access PorchLight’s social media tools. LinkinBio can be added for $10/month.
FB CREATION/OPTIMIZATION ADD-ON	$50 Creation of a Facebook Business Page or optimization of an already existing page.
PERSONAL ASSISTANT PROGRAM
QUARTER-TIME ASSISTANT (10 hours per week)	$1,688/Month + .75% GCI
HALF-TIME ASSISTANT (20 hours per week)	$3,335/Month + 1% GCI
FULL-TIME ASSISTANT (40 hours per week)	$6,670/Month + 1.25% GCI

SERVICE	PRICE
Yard Sign Installation	$X
Measurements/Floorplans	$X
Cleaning Pre-Market “Market Shine” Full Clean (pre-market or move out)	$X $125-$250
Staging Vacant (up to Three Months)* Occupied (Consultation)	$X $X
Photography & Virtual Tour**	$X

LISTING ADMIN SUPPORT
Listing TC Services	$0/transaction
Listing BA Program	$0/transaction
Listing ASC Program	$0/transaction

	PRICE
OPEN HOUSE LEADS	Included in Split/ARF
Open House Automation (sign-up, tracking & feedback)
Advertising (MLS, social media)
Up to 10 Signs Per Listing Placed
Open House Collateral Up to 25 flyers with hosting agent information, sign-in sheet, client info cards, welcome signs
Open House Book With Relevant PCPs & Neighborhood Statistics
FLOOR LEADS	Included in Split/ARF
INTERNET LEADS	30% referral fee
LEADINGRE OUTGOING RELO LEADS	You Get: 24% referral fee
LEADINGRE INCOMING RELO LEADS	45% referral fee
RELO MANAGEMENT COMPANY REFERRALS	45% referral fee

POLICIES & PROCESSES

Quick Links

Customized PCP/IotW Order Form