PorchLight in the News

PorchLight Named a Top Woman-Owned Company

All, PorchLight in the News / June 30, 2023 June 30, 2023

PorchLight Named a Top Woman-Owned Company

All, PorchLight in the News / June 30, 2023 June 30, 2023

What: ColoradoBiz Magazine recently announced its Top 100 Woman-Owned Companies for 2023 and PorchLight is thrilled to have made the list. Coming in at #11, we were the highest-ranking residential real estate brokerage! Why It Matters: Recognition like this generates greater awareness of our company while building the reputation and …

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PorchLight Named a Top Workplace for 2023

All, PorchLight in the News / May 2, 2023 May 3, 2023

PorchLight Named a Top Workplace for 2023

All, PorchLight in the News / May 2, 2023 May 3, 2023

What: The Denver Post announced its Top Workplaces for 2023 and thanks to our amazing staff and agents like you, we’re thrilled to have made the list for our tenth year! Top Workplace is a big deal because it’s solely based on the employee survey that was sent out a …

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Congratulations to Our Five Star Real Estate Agents

All, PorchLight in the News / July 12, 2022 July 12, 2022

Congratulations to Our Five Star Real Estate Agents

All, PorchLight in the News / July 12, 2022 July 12, 2022

What: The list is out for the 2022 Five Star Real Estate Agent awards, and 40 PorchLight agents have been recognized by their clients and peers for providing five-star service. Congrats and thanks for all that you do! About the Award: The Five Star Real Estate Agent award is determined …

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PorchLight Named #1 LGBTQ-Owned Company by DBJ

All, PorchLight in the News / June 10, 2022 June 10, 2022

PorchLight Named #1 LGBTQ-Owned Company by DBJ

All, PorchLight in the News / June 10, 2022 June 10, 2022

What: PorchLight has been named the #1 LGBTQ-Owned Company in the Denver area for 2022 by the Denver Business Journal—our seventh year in a row! BTW: This award is in addition to us being named a Top Workplace for 2022 by the Denver Post and winning multiple awards at the …

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PorchLight Named a Top Workplace for 2022

All, PorchLight in the News / May 23, 2022 May 23, 2022

PorchLight Named a Top Workplace for 2022

All, PorchLight in the News / May 23, 2022 May 23, 2022

What: The Denver Post announced its Top Workplaces for 2022 and thanks to our staff and agents like you, we’re thrilled to have made the list, coming in at #17 for midsized companies! PorchLight has now been included on this elite list of 150 employers for NINE years in a …

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PorchLight Honored at the DMAR Excellence Awards

All, Events & Happenings, PorchLight in the News / March 10, 2022 March 10, 2022

PorchLight Honored at the DMAR Excellence Awards

All, Events & Happenings, PorchLight in the News / March 10, 2022 March 10, 2022

What: PorchLight agents were recognized at yesterday’s DMAR Excellence Awards, honoring top producers and game-changers who re-defined the definition of excellence in real estate. Rankings and awards for our Denver offices: Cherry Creek, 31-50 Agents: #4 Sales Production #4 Number Transactions DTC, 11 to 30 Agents: #3 Sales Production #2 …

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PorchLight Wins Awards from the DBJ and CoBiz Magazine

All, PorchLight in the News / June 23, 2021 June 23, 2021

PorchLight Wins Awards from the DBJ and CoBiz Magazine

All, PorchLight in the News / June 23, 2021 June 23, 2021

What: In case you didn’t catch the posts on our social media channels, the Denver Business Journal has named PorchLight the top LGBTQ-Owned Company in the Denver area—our sixth year in a row! We also made the top 10 for ColoradoBiz Magazine’s 2021 list of top 100 Woman-Owned Companies in …

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PorchLight a Denver Post Top Workplace for 2021

All, PorchLight in the News / May 6, 2021 May 6, 2021

PorchLight a Denver Post Top Workplace for 2021

All, PorchLight in the News / May 6, 2021 May 6, 2021

What: The Denver Post released its list of Top Workplaces for 2021 and thanks to our staff and agents like you, we’re thrilled to be ranked at #13 for Top Midsize Companies—and even more thrilled that this means we’ve made the elite list 8 years in a row! Being named …

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	PRICE
COORDINATION
Professional, Integrated Coordination of All Services	Included in Split/ARF
STAGING
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000**
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150**
Full Clean (pre-market or move out)	starting at $250**
PHOTOS/VIDEO–VISUTOUR
Base Photography Package^☂ (25)	$150
Additional Photos (20)	$50
Matterport 3D Scanning	starting at $195**
Aerial Drone Photos	$105
Aerial Drone Video	$360
Twilight Photos	$55
Unique URL for Virtual Tour	$25
PHOTOS/VIDEO–AT MEDIA
Upgraded & Custom Photography Package	starting at $225**
Aerial Drone Photos	$225
Sunrise Photos	$375
Twilight Photos	$200
Time Lapse Photos	$200
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975
Neighborhood Photos	$200
MARKETING
Luxury Marketing Suite^☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces)	starting at $75 per hour
Facebook Paid Advertising	based on campaign specs
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Luxury Listing Book (design, content editing & print management–printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

	PRICE
Professional, Integrated Coordination of All Selected Services	Included in Split/ARF
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Listing Services Support Line (7 days a week)
Listing Syndication to Multiple Websites
LeadingRE Exposure
LPI Exposure For Listings Over $1M
Listing Measurement^☂	starting at $150*
CLEANING
Market Shine Cleaning^☂ (pre-market)	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$250
Base Vacant Staging Services^☂ (consultation, professional staging of standard rooms for 2 months)	$1,395
Base Vacant Staging—Additional Rooms	$250 each
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Additional Photos to Highlight Features (20 photos)	$50
Matterport 3D Scanning	$195 up to 5,000 SF
1 Minute Video -	$250
2 Minute Video - Cinematic	$350
2-Plus Minute Video - Cinematic	$450

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	$7
Printed Neighborhood Books^☂	$5
Post Inspection Gifts^☂	$5-$10
Generator Client Gifts^☂	starting at $5
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need eFlyers	$50
Client Moving Announcements (up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Monthly Agent eNewsletter	$75/month*
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools	costs vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard Up to seven posts per week from the ASMC posted to one social platform	$20/month*
Enhanced Standard + option to replace ASMC posts with semi-custom social media graphics from templates	$60/month*
Custom Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access.	$250/month**
Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans.	+$10/month/each
LinkinBio Add-On: Adding LinkinBio to Custom plan.	+$10/month
FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page.	+$50

	PRICE
Base Property Marketing Suite: 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	Included in Split/ARF
Luxury Property Marketing Suite:^☂ 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Additional eFlyer Blast	$40
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Listing Book (design, content editing & print management—printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

BASE
Standard	$20/mo*	Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month each.
Enhanced	$60/mo*	Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content with agent-specific graphics (Just Listed, Just Sold, etc) when ordered. Additional platforms are $10/month each.
Custom	$250/mo	Up to six posts per week, a blend of ASMC and original content posted to three platforms (Facebook, Instagram and LinkedIn). Up to two custom-created graphics per week (Home of the Week, Tips, etc). Includes View Calendar Access, allowing you to view scheduled content before it posts.
ADD-ONS
Additional Platform	+$10/mo	Posting on an additional platform (Facebook, LinkedIn, or Instagram) besides the one originally chosen for a Base Plan.
Facebook Page Creation + Optimization	$50	One-time fee, not recurring. Creation of a Facebook Business Page or optimization of an already existing page.

	COST
TRANSACTION SERVICES
ESSENTIAL TC SERVICES☂ (formerly Premium TC Services)	$450/transaction
ELITE TC SERVICES** (formerly BA Services)	$400/transaction: Umbrella agents $600/transaction: all other agents
DATABASE
PRE-IMPORT DATABASE CLEANUP Formatting existing database contact list to best match and work with PorchLight’s CRM import sheet.	DATABASE AGENTS: Up to 2 hours included additional hours: $50/hour
	NON-DATABASE AGENTS: original list of: up to 250 contacts: $100 251 – 500 contacts: $200 501 – 750 contacts: $300
DATABASE ON-BOARDING	DATABASE AGENTS ONLY: Up to 2 hours included additional hours: $50/hour
DATABASE SERVICES	DATABASE AGENTS ONLY: database under 250: $200/month database 250 – 400: $250/month database 401 – 550: $300/month
SOCIAL MEDIA MANAGEMENT
STANDARD	$20/month Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month/each. For example if you want content posted to Facebook and Instagram the total would be $30/month.
ENHANCED (Posting to one platform included in Elite TC & Database Services)	$60/month Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content post with agent-specific social graphics (Just Listed, Just Sold, etc.) when ordered. Additional platforms are $10/month/each. For example if you want content posted to Facebook and LinkedIn the total would be $70/month.
CUSTOM (3-month commitment)	$250/month Up to six posts per week, a blend of ASMC and original content posted to three platforms: Facebook, Instagram and LinkedIn with personalized messaging. Up to two custom created graphics per week (Home of the Week, Tips, etc.). Includes Calendar Edit Access, allowing you to edit scheduled content using your own login to access PorchLight’s social media tools. LinkinBio can be added for $10/month.
FB CREATION/OPTIMIZATION ADD-ON	$50 Creation of a Facebook Business Page or optimization of an already existing page.
PERSONAL ASSISTANT PROGRAM
QUARTER-TIME ASSISTANT (10 hours per week)	$1,688/Month + .75% GCI
HALF-TIME ASSISTANT (20 hours per week)	$3,335/Month + 1% GCI
FULL-TIME ASSISTANT (40 hours per week)	$6,670/Month + 1.25% GCI

SERVICE	PRICE
Yard Sign Installation	$X
Measurements/Floorplans	$X
Cleaning Pre-Market “Market Shine” Full Clean (pre-market or move out)	$X $125-$250
Staging Vacant (up to Three Months)* Occupied (Consultation)	$X $X
Photography & Virtual Tour**	$X

LISTING ADMIN SUPPORT
Listing TC Services	$0/transaction
Listing BA Program	$0/transaction
Listing ASC Program	$0/transaction

	PRICE
OPEN HOUSE LEADS	Included in Split/ARF
Open House Automation (sign-up, tracking & feedback)
Advertising (MLS, social media)
Up to 10 Signs Per Listing Placed
Open House Collateral Up to 25 flyers with hosting agent information, sign-in sheet, client info cards, welcome signs
Open House Book With Relevant PCPs & Neighborhood Statistics
FLOOR LEADS	Included in Split/ARF
INTERNET LEADS	30% referral fee
LEADINGRE OUTGOING RELO LEADS	You Get: 24% referral fee
LEADINGRE INCOMING RELO LEADS	45% referral fee
RELO MANAGEMENT COMPANY REFERRALS	45% referral fee

POLICIES & PROCESSES

Quick Links

Customized PCP/IotW Order Form