Education & Coaching

Education & Managing Broker Support—Available Services

	PRICE
Managing Broker Support Line (7 Days a Week)	Included in Split/ARF*
SYSTEMS CLASSES
Initial Onboarding
Business Support Services & Transaction Processes
Operating Your PorchLight CRM To Maximize Referrals
Business Operations & Analytics
Marketing Tools For Your Business
Searches, Market Stats & CMAs
PorchLight Relocation & Lead Generation
Agent Skills Training
PorchLight Contracts
Open Systems Help Sessions
CONTRACT CLASSES
Auxiliary Contracts
Contract Templates
Line-By-Line Contracts
ACCOUNTABILITY & SEASONED AGENT GROUPS (QUALIFICATIONS APPLY)
New Agent Accountability Groups
Seasoned Agent Accountability Groups
Titanium Club Mastermind (agents $30M+ annual production)
Platinum Club Mastermind (agents $20M to $29.99M in annual production)
Gold Club Mastermind (agents $10M to $19.99M in annual production)
Silver Club Mastermind (agents $6M to $9.99M in annual production)
Investor Mastermind (must own and invest in property)
MARKET EDUCATION CLASSES
Certified Market Expert Designation Boulder County (3 sections)
Certified Market Expert Designation Central Denver (3 sections)
Certified Market Expert Designation North Suburbs
Certified Market Expert Designation South Suburbs

*Charges for CE credits apply.

Education & Training Costs

PorchLight classes offering CE credits are charged at $5 per credit hour. Any outside vendors providing classes may have their own fees. CREC requires 24 credit hours in each three year license cycle based on a January 1st – December 31st calendar year. Any CE credit must be earned in person at the office where the instructor is present.

CME Designation (Certified Market Expert)

The CME program is more than just a series of classes for CE credit. These are designations that show that you are not only book smart, but market smart as well. So, in order to receive any of the three CME designations, it is required that you actually do the extra work in the market education book to know your market.

If you are a Broker Associate who has annual production of $6M or higher for both of the last two years, whether at PorchLight or another company, you may be grand-fathered into the CME program where you have done the majority of business and after you have completed the maps and quizzes for that area. If you are primarily a central Denver Broker Associate then you’d be eligible for the CME – Central Denver, for southern areas then you’d be eligible for the CME – Denver Suburbs, and for northern-based then you’d be eligible for the CME – Denver Suburbs North. If you are a primary Boulder Broker Associate then you would be eligible for the CME- Boulder. It is highly encouraged that you attend the three-part Central Denver or Boulder class series or the four-hour classes for the North or South Suburbs for CE credit.

If you are a Broker Associate who is newer to the business and is below $6M annually for the last two years, then you have one year to meet the following requirements to earn the designation:

CME – Central Denver
- Complete the Central Denver Market Education book. This includes:
  - Attending the three-part Market Education class series, two times each
  - Earning 8 CE credit hours
  - Previewing 30 properties per week in the Central Denver area
CME – Denver Suburbs South
- Complete the South Suburban Market Education book. This includes:
  - Attending the South Suburban education class a total of two times
  - Earning 4 CE credit hours
  - Previewing 30 properties per week in the South Suburban area
CME – Denver Suburbs North
- Complete the North Suburban Market Education book. This includes:
  - Attending the North Suburban education class a total of two times
  - Earning 4 CE credit hours
  - Previewing 30 properties per week in the North Suburban area
CME – Boulder
- Complete the Boulder Market Education book. This includes:
  - Attending the three-part Market Education class series, two times each
  - Earning 8 CE credit hours
  - Previewing 30 properties per week in the North Suburban area

Completion of any of the CME designations would allow you to receive leads from our RELO program and special recognition on the PorchLight website.

	PRICE
COORDINATION
Professional, Integrated Coordination of All Services	Included in Split/ARF
STAGING
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000**
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150**
Full Clean (pre-market or move out)	starting at $250**
PHOTOS/VIDEO–VISUTOUR
Base Photography Package^☂ (25)	$150
Additional Photos (20)	$50
Matterport 3D Scanning	starting at $195**
Aerial Drone Photos	$105
Aerial Drone Video	$360
Twilight Photos	$55
Unique URL for Virtual Tour	$25
PHOTOS/VIDEO–AT MEDIA
Upgraded & Custom Photography Package	starting at $225**
Aerial Drone Photos	$225
Sunrise Photos	$375
Twilight Photos	$200
Time Lapse Photos	$200
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975
Neighborhood Photos	$200
MARKETING
Luxury Marketing Suite^☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces)	starting at $75 per hour
Facebook Paid Advertising	based on campaign specs
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Luxury Listing Book (design, content editing & print management–printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

	PRICE
Professional, Integrated Coordination of All Selected Services	Included in Split/ARF
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Listing Services Support Line (7 days a week)
Listing Syndication to Multiple Websites
LeadingRE Exposure
LPI Exposure For Listings Over $1M
Listing Measurement^☂	starting at $150*
CLEANING
Market Shine Cleaning^☂ (pre-market)	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$250
Base Vacant Staging Services^☂ (consultation, professional staging of standard rooms for 2 months)	$1,395
Base Vacant Staging—Additional Rooms	$250 each
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Additional Photos to Highlight Features (20 photos)	$50
Matterport 3D Scanning	$195 up to 5,000 SF
1 Minute Video -	$250
2 Minute Video - Cinematic	$350
2-Plus Minute Video - Cinematic	$450

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	$7
Printed Neighborhood Books^☂	$5
Post Inspection Gifts^☂	$5-$10
Generator Client Gifts^☂	starting at $5
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need eFlyers	$50
Client Moving Announcements (up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Monthly Agent eNewsletter	$75/month*
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools	costs vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard Up to seven posts per week from the ASMC posted to one social platform	$20/month*
Enhanced Standard + option to replace ASMC posts with semi-custom social media graphics from templates	$60/month*
Custom Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access.	$250/month**
Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans.	+$10/month/each
LinkinBio Add-On: Adding LinkinBio to Custom plan.	+$10/month
FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page.	+$50

	PRICE
Base Property Marketing Suite: 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	Included in Split/ARF
Luxury Property Marketing Suite:^☂ 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Additional eFlyer Blast	$40
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Listing Book (design, content editing & print management—printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

BASE
Standard	$20/mo*	Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month each.
Enhanced	$60/mo*	Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content with agent-specific graphics (Just Listed, Just Sold, etc) when ordered. Additional platforms are $10/month each.
Custom	$250/mo	Up to six posts per week, a blend of ASMC and original content posted to three platforms (Facebook, Instagram and LinkedIn). Up to two custom-created graphics per week (Home of the Week, Tips, etc). Includes View Calendar Access, allowing you to view scheduled content before it posts.
ADD-ONS
Additional Platform	+$10/mo	Posting on an additional platform (Facebook, LinkedIn, or Instagram) besides the one originally chosen for a Base Plan.
Facebook Page Creation + Optimization	$50	One-time fee, not recurring. Creation of a Facebook Business Page or optimization of an already existing page.