With regulations being put in place due to the Coronavirus and all of us doing our part by social distancing, we wanted to provide you with a digital alternative to an in-person Open House.
A simple way to do this is to utilize Facebook’s Live feature and host a virtual Open House. Now, we’re not talking about posting a static video walk-through. By broadcasting live, viewers can interact with you by posting questions/comments—and you can answer in real-time while “on air.” You’re simply using your phone instead of talking face-to-face. Plus, your broadcast will be saved and appear on your profile, so even more people can check it out or take a second look.
Even if you’re new to social media, it’s actually pretty simple. All you need is a smartphone, Facebook profile and home to show! The video below gives you quick and easy directions to go live from your mobile device, as well as your desktop if you ever want to host a different type of interactive broadcast.
Tips and Tricks to Help Maximize Your Success
Is This Thing On?
Without clear sound, viewers may not be able to hear all the amazing features of your property. You can easily increase the professionalism of your video with an affordable lapel microphone that plugs into your phone (available on Amazon) or use headphones that have a microphone, like the Apple ones, firmly affixed to your collar or lapel with a gator clip or paperclip.
Calls to Action
To get the most out of your live stream, you can stop occasionally and ask your viewers to post questions in the comments then provide them with the information they need. Answer them by name so it feels like a more personal experience. And be sure to remind viewers to reach out to you directly for more information about the home. Remember that this is more than holding a camera and walking through an empty home—it’s an opportunity to connect with REAL buyers.
Say What You Need to Say
You don’t need to memorize a whole speech or script, but you should have an idea of what you want to say about the home before you go live. Whether you jot down an outline, make a few notecards with the key features of the home, or simply keep your marketing brochure handy for reference—it’s all about what works best for you.
Even better, do a run-through. If you aren’t familiar with Facebook Live, change your privacy setting to ‘Only Me’ prior to going live so you can practice beforehand. You can also select ‘Specific friends’ and give access to someone who can join the stream, comment and ask questions so you can familiarize yourself with it—this is also a great option if you want to give a private, virtual showing to a potential buyer. Just remember to change your profile back to Friends/Public so people see your content again!
Even More Tips for Success
- Activate your phone’s Do Not Disturb setting
- Connect to wi-fi if you can
- Record horizontally not vertically
- Make sure your battery is charged–you always need more than you think to go live
- Check out this article with great tips for beginners
- Use your social channels to promote your broadcast ahead of time, whether you share property photos or create a Facebook event (we’ll walk you through that next week)
Not Ready for Your Close-Up?
If you need more time to get familiar with live streaming or just prefer to take a more hands-off approach, PorchLight currently offers Matterport 3D walk-throughs for $175. This is an excellent way for potential clients to walk through listings while still practicing social distancing!