Homeward Social Post

**Promote Buy before you sell & Buy with cash on social media. Copy one of these suggested captions to pair with the social graphic:**

Did you know that a cash offer is 3 times more likely to win? Contact me today for more info about two great home buying options, Buy With Cash and Buy Before You Sell.

With two great home buying options—Buy With Cash and Buy Before You Sell—I can give you the advantage and make your dream come a reality. Contact me today to get started.

Agent Support Helpline

720.636.9038

Managing Broker: 7 Days a Week • 9am – 6pm
Pre-Listing Services: 7 Days a Week • 9am – 5pm
Everything Else: Monday – Friday • 9am – 5pm

Managing Broker | mb@porchlightgroup.com

Contract and compliance support, response within one hour.

Everything Else | help@porchlightgroup.com

Have questions about systems, services, marketing, or anything else? We’re here to help!

Luxury Services

	PRICE
COORDINATION
Professional, Integrated Coordination of All Services	Included in Split/ARF
STAGING
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000**
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150**
Full Clean (pre-market or move out)	starting at $250**
PHOTOS/VIDEO–VISUTOUR
Base Photography Package^☂ (25)	$150
Additional Photos (20)	$50
Matterport 3D Scanning	starting at $195**
Aerial Drone Photos	$105
Aerial Drone Video	$360
Twilight Photos	$55
Unique URL for Virtual Tour	$25
PHOTOS/VIDEO–AT MEDIA
Upgraded & Custom Photography Package	starting at $225**
Aerial Drone Photos	$225
Sunrise Photos	$375
Twilight Photos	$200
Time Lapse Photos	$200
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975
Neighborhood Photos	$200
MARKETING
Luxury Marketing Suite^☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces)	starting at $75 per hour
Facebook Paid Advertising	based on campaign specs
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Luxury Listing Book (design, content editing & print management–printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

☂These services are included for all Umbrella agents—other services are available at a reduced cost when used as a replacement to included services. *Included for all Umbrella agents for listings 1M+. These services are based on square footage—prices increase with the size of the home. Please visit Listing Policies** for more information.

Pre-Listing Services

	PRICE
Professional, Integrated Coordination of All Selected Services	Included in Split/ARF
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Listing Services Support Line (7 days a week)
Listing Syndication to Multiple Websites
LeadingRE Exposure
LPI Exposure For Listings Over $1M
Listing Measurement^☂	starting at $150*
CLEANING
Market Shine Cleaning^☂ (pre-market)	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$250
Base Vacant Staging Services^☂ (consultation, professional staging of standard rooms for 2 months)	$1,395
Base Vacant Staging—Additional Rooms	$250 each
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Additional Photos to Highlight Features (20 photos)	$50
Matterport 3D Scanning	$195 up to 5,000 SF
1 Minute Video -	$250
2 Minute Video - Cinematic	$350
2-Plus Minute Video - Cinematic	$450

☂These services are included for all Umbrella agents—other services are available at a reduced cost when used as a replacement to included services. *These services are based on square footage—prices increase with the size of the home. Please see Listing Policies for more information.

General Marketing

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	$7
Printed Neighborhood Books^☂	$5
Post Inspection Gifts^☂	$5-$10
Generator Client Gifts^☂	starting at $5
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need eFlyers	$50
Client Moving Announcements (up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Monthly Agent eNewsletter	$75/month*
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools	costs vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard Up to seven posts per week from the ASMC posted to one social platform	$20/month*
Enhanced Standard + option to replace ASMC posts with semi-custom social media graphics from templates	$60/month*
Custom Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access.	$250/month**
Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans.	+$10/month/each
LinkinBio Add-On: Adding LinkinBio to Custom plan.	+$10/month
FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page.	+$50

☂ Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Once the allotted Hub credits are used additional items will be charged to the credit card on file. *Included for agents in Elite TC program and Database program. Three-month commitment required. Please see Marketing Services** for more information.

Listing Marketing Materials

	PRICE
Base Property Marketing Suite: 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	Included in Split/ARF
Luxury Property Marketing Suite:^☂ 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Additional eFlyer Blast	$40
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Listing Book (design, content editing & print management—printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

☂Included for all Umbrella agents for listings $1M+. Please see Listing Policies for more information.

Social Management Services

BASE
Standard	$20/mo*	Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month each.
Enhanced	$60/mo*	Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content with agent-specific graphics (Just Listed, Just Sold, etc) when ordered. Additional platforms are $10/month each.
Custom	$250/mo	Up to six posts per week, a blend of ASMC and original content posted to three platforms (Facebook, Instagram and LinkedIn). Up to two custom-created graphics per week (Home of the Week, Tips, etc). Includes View Calendar Access, allowing you to view scheduled content before it posts.
ADD-ONS
Additional Platform	+$10/mo	Posting on an additional platform (Facebook, LinkedIn, or Instagram) besides the one originally chosen for a Base Plan.
Facebook Page Creation + Optimization	$50	One-time fee, not recurring. Creation of a Facebook Business Page or optimization of an already existing page.

Sign up here.

*Included at no cost for agents enrolled in Elite TC or Database Services. View more information.

Business Support Services*

	COST
TRANSACTION SERVICES
ESSENTIAL TC SERVICES☂ (formerly Premium TC Services)	$450/transaction
ELITE TC SERVICES** (formerly BA Services)	$400/transaction: Umbrella agents $600/transaction: all other agents
DATABASE
PRE-IMPORT DATABASE CLEANUP Formatting existing database contact list to best match and work with PorchLight’s CRM import sheet.	DATABASE AGENTS: Up to 2 hours included additional hours: $50/hour
	NON-DATABASE AGENTS: original list of: up to 250 contacts: $100 251 – 500 contacts: $200 501 – 750 contacts: $300
DATABASE ON-BOARDING	DATABASE AGENTS ONLY: Up to 2 hours included additional hours: $50/hour
DATABASE SERVICES	DATABASE AGENTS ONLY: database under 250: $200/month database 250 – 400: $250/month database 401 – 550: $300/month
SOCIAL MEDIA MANAGEMENT
STANDARD	$20/month Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month/each. For example if you want content posted to Facebook and Instagram the total would be $30/month.
ENHANCED (Posting to one platform included in Elite TC & Database Services)	$60/month Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content post with agent-specific social graphics (Just Listed, Just Sold, etc.) when ordered. Additional platforms are $10/month/each. For example if you want content posted to Facebook and LinkedIn the total would be $70/month.
CUSTOM (3-month commitment)	$250/month Up to six posts per week, a blend of ASMC and original content posted to three platforms: Facebook, Instagram and LinkedIn with personalized messaging. Up to two custom created graphics per week (Home of the Week, Tips, etc.). Includes Calendar Edit Access, allowing you to edit scheduled content using your own login to access PorchLight’s social media tools. LinkinBio can be added for $10/month.
FB CREATION/OPTIMIZATION ADD-ON	$50 Creation of a Facebook Business Page or optimization of an already existing page.
PERSONAL ASSISTANT PROGRAM
QUARTER-TIME ASSISTANT (10 hours per week)	$1,688/Month + .75% GCI
HALF-TIME ASSISTANT (20 hours per week)	$3,335/Month + 1% GCI
FULL-TIME ASSISTANT (40 hours per week)	$6,670/Month + 1.25% GCI

☂Premium TC services are included for all Umbrella agents. *All services require a one-year commitment (agents can level up to a higher level of service at any time, but cannot decrease transaction service level or opt out of database services until their next commission anniversary date). Must have LTM production of at least $5M to qualify for BA Services. Please see Business Support & Accounting** for more information.

Pre-Listing Services

SERVICE	PRICE
Yard Sign Installation	$X
Measurements/Floorplans	$X
Cleaning Pre-Market “Market Shine” Full Clean (pre-market or move out)	$X $125-$250
Staging Vacant (up to Three Months)* Occupied (Consultation)	$X $X
Photography & Virtual Tour**	$X

☂Includes standard staging, upgraded and additional staging available for an additional cost. *Extra photography packages available for an additional cost.

View Listing Policies for more details.

Pricing

LISTING ADMIN SUPPORT
Listing TC Services	$0/transaction
Listing BA Program	$0/transaction
Listing ASC Program	$0/transaction

View Admin & Accounting for more details.

Lead Generation

	PRICE
OPEN HOUSE LEADS	Included in Split/ARF
Open House Automation (sign-up, tracking & feedback)
Advertising (MLS, social media)
Up to 10 Signs Per Listing Placed
Open House Collateral Up to 25 flyers with hosting agent information, sign-in sheet, client info cards, welcome signs
Open House Book With Relevant PCPs & Neighborhood Statistics
FLOOR LEADS	Included in Split/ARF
INTERNET LEADS	30% referral fee
LEADINGRE OUTGOING RELO LEADS	You Get: 24% referral fee
LEADINGRE INCOMING RELO LEADS	45% referral fee
RELO MANAGEMENT COMPANY REFERRALS	45% referral fee

Visit Listing Policies for more information on Open House Program and Lead Gen & Relo for information on Lead Generation.

Truce Media Video Services

	PRICE
"MEET THE AGENT"	$250/agent
• Bi-monthly group sessions at PL offices
• Each agent is given 2 - 3 takes; direct address to camera
• Content of agent's choice—total length up to 1 minute
• Royalty-free music—one track
• Editor uses best take
• One round of revisions
• Basic card with agent's name and contact info
ENHANCED "MEET THE AGENT"	$500/agent
• Bi-monthly group sessions at PL offices
• Interview with agent, two cameras
• Royalty-free music—one track
• Edit into single video with basic stock footage
• One round of revisions
• Basic card with agent's name and contact info
AGENT STORY & CLIENT TESTIMONIAL	$2,900/agent
• One day of shooting at up to three Denver locations
• Interview of agent with two cameras
• Three client testimonial interviews—one camera
• B-roll shoot of agent
• Two separate videos delivered: agent video & testimonial
• One round of revisions
• Royalty-free music—two tracks
• Basic card with agent's name and contact info
LUXURY LISTING VIDEO	$2,500
• Requires two weeks notice and delivery within two weeks after shooting
• Shoot during "golden hour"
• Drone fly-over
• Steadicam "float" through house
• Exterior and interior
• Two interviews

Lead Generation

Better Potential. Better Outcomes.

While real estate is a primarily relationship-based business, PorchLight realizes that capturing and converting leads from a multitude of sources is vital to revenue growth and achieving your goals.

If you want to add fresh leads to your sales funnel, PorchLight offers a variety of highly rewarding lead generation opportunities. Best of all, by developing our proprietary programs and reciprocal partnerships, we’ve taken care of the time-consuming groundwork for you.

Open House Leads

Our unique open house program takes a collaborative, win-win approach where current listings receive maximum traffic and hosting agents frequently meet dozens of unrepresented buyers each weekend.

Floor Leads

Connect with fresh prospects and build your business using our lead conversion tools. By signing up for a Floor shift, the next phone call you receive could be a lucrative, new client. Best of all, as long as you have a computer, phone and internet access, you can participate from any location.

Internet Leads

While building a relationship-based business is at the core of PorchLight’s approach, we’re happy to supplement your business with online lead sources. By nurturing these leads all the way to the closing table, you’re likely to receive referrals and clients who return to you in the future.

RMC Referrals

LeadingRE Outgoing Referrals

LeadingRE Incoming Referrals

Referrals from our LeadingRE network can generate buyers for your listings and listings for your buyers. Incoming referrals are a wonderful way to increase your book of business, as these new clients will likely become long-term clients, providing residual business to you for years to come.

POLICIES & PROCESSES

Quick Links

Customized PCP/IotW Order Form