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© 2020 PORCHLIGHT REAL ESTATE GROUP
PRICE | |
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TRANSACTION SERVICES | |
BASE TC SERVICES Every agent has the essentials covered, from full-service listing processing to communication and status checks, signature reminders, plus closing file prep and delivery. | Included in Split/ARF |
PREMIUM TC SERVICES Free up more time with further assistance from a PorchLight TC, including under contract processing, title management and more. Available per transaction for a nominal fee. | $350/transaction** |
BUSINESS ASSISTANT SERVICES*** Want more comprehensive support? With this program, an experienced and licensed assistant will provide elevated, more proactive transaction services that are catered to your preferences. | $300/transaction: Umbrella agents $500/transaction: all other agents |
DATABASE SERVICES | |
DATABASE ON-BOARDING One-on-one assistance with sorting and qualifying; set up preferences. | 0 – 2 hours included: for agents enrolled in Database Services additional hours: $50/hour |
BASE DATABASE SERVICES | database under 250: $200/month database 250 – 400: $250/month database 401 – 550: $300/month |
PREMIUM DATABASE SERVICES | database under 250: $250/month database 250 – 400: $300/month database 401 – 550: $350/month |
PRICE | |
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month) | Included in Split/ARF |
Digital Referral-Generating Event Invitations From Templates | |
Weekly Social Media Plan | |
Semi-Custom Social Media Graphics From Templates | |
Lifestyle Professional Credibility Pieces (12 per year) |
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Market-Related Professional Credibility Pieces (12 per year) |
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Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder) |
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Facebook Cover Photos | |
Notecards & Envelopes | |
Agent Profile Sheet (to be included in presentations) |
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Digital Listing Presentations (Essentials & Signature) |
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Digital Buyer Presentations | |
Digital Development Presentation | |
Digital Neighborhood Books | |
Printed Listing Presentations☂ | $10-$25 |
Printed Buyer/ Presentations☂ | $10 |
Printed Development Presentation☂ | TBD |
Printed Neighborhood Books☂ | TBD |
Post Inspection Gifts☂ | $5 |
Generator Client Gifts☂ | $5–$10 |
PorchLight Referral & Closing Gifts☂ | starting at $10 |
Semi-Custom Logo | $75 |
Ads From Template | $75 |
Buyer Need Letters/Postcards/Flyers | $50 |
Client Moving Announcements (up to 80 printed per client) | $50 |
Custom Marketing Pieces | $75/Hour |
Custom Copywriting (property descriptions, agent bios, etc.) | $75/Hour |
Custom Ads | $75/Hour |
Custom Personal Logo | $750 |
Just Listed/Just Sold Cards | $0.68-$0.90 per card |
Monthly Agent eNewsletter | $75/month |
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools | costs vary |
CUSTOM SOCIAL MEDIA MANAGEMENT | |
Standard All Agent Social Media Calendar (ASMC) Content Posted To Facebook Business Page | $30/month* |
Enhanced Standard + Options to Replace ASMC Posts With Semi-Custom Social Media Graphics From Templates | $60/month* |
Custom Standard With Personalized Messaging + Option to Replace ASMC Posts With Semi-Custom Graphics From Templates + Custom-Curated Links to Local and Lifestyle Content | $200/month** |
Instagram Add-On All Image-Based Facebook Content Will Be Cross-Posted to Instagram | +$20/month |
LinkedIn Add-On Up to Three Facebook Posts Most Appropriate for Linked in Will Be Posted to Your Feed Each Week | +$10/month |
Shared Calendar Calendar Access to View, Approve, Reject or Comment on Scheduled Content | +$12/month |
Agent Edit Access To Edit Scheduled Content You'll Receive Your Own Login to Access Porch Light's Social Media Tools | +$20/month |
BASE |
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Standard | $30/mo* | All weekly ASMC content will be posted to your Facebook Business Page. |
Enhanced | $60/mo* | Includes ASMC content in the Standard package with the option to replace your daily content with agent-specific social graphics (Just Listed, Open House, etc.) when ordered. |
Custom | $200/mo | ASMC content posted to Facebook with personalized messaging. Option to replace daily posts with agent-specific social graphics as needed. Links to local and lifestyle articles custom-curated and posted to fit your interests based on a completed questionnaire. Three-month commitment is required. |
ADD-ONS |
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+$20/mo | All image-based Facebook content will be cross-posted to Instagram with the same caption. | |
+$10/mo | Up to three Facebook posts with the most appropriate content for LinkedIn (e.g. Market Stats) will be posted to your feed each week. | |
Shared Calendar | +$12/mo | With this add-on, you'll be able to view, approve, reject or comment on scheduled content. |
Agent Edit Access | +$20/mo | To edit scheduled content, you'll receive your own login to access PorchLight's social media tools. |
PRICE | |
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Professional, Integrated Coordination of All Services | Included in Split/ARF |
Listing Syndication to Multiple Websites | |
LeadingRE Exposure | |
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider) |
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Pre-Listing Services Support Line (7 days a week) |
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Listing Measurement☂ | starting at $150* |
CLEANING |
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Pre-Market "Market Shine" Cleaning☂ | starting at $150* |
Full Clean (pre-market or move out) | starting at $250* |
STAGING |
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Base Occupied Staging Services☂ (consultation, comprehensive staging report) | $250 |
Base Vacant Staging Services☂ (consultation, professional staging of standard rooms for 2 months) | $1,395 |
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month) | starting at $2,000* |
PHOTOGRAPHY & VIDEO |
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Base Photography Package☂ (25 photos) | $150 |
Upgraded & Custom Photography Package | starting at $225* |
Matterport 3D Scanning | starting at $195* |
The "Short" Video | $550 |
The "Aerial" Video | $550 |
The "Premium" Video | $975 |
PRICE | |
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COORDINATION |
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Professional, Integrated Coordination of All Services | Included in Split/ARF |
STAGING |
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Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month) | starting at $2,000** |
CLEANING |
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Pre-Market "Market Shine" Cleaning☂ | starting at $150** |
Full Clean (pre-market or move out) | starting at $250** |
PHOTOS/VIDEO–VISUTOUR |
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Base Photography Package☂ (25) | $150 |
Additional Photos (20) | $50 |
Matterport 3D Scanning | starting at $195** |
Aerial Drone Photos | $105 |
Aerial Drone Video | $360 |
Twilight Photos | $55 |
Unique URL for Virtual Tour | $25 |
PHOTOS/VIDEO–AT MEDIA |
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Upgraded & Custom Photography Package | starting at $225** |
Aerial Drone Photos | $225 |
Sunrise Photos | $375 |
Twilight Photos | $200 |
Time Lapse Photos | $200 |
The "Short" Video | $550 |
The "Aerial" Video | $550 |
The "Premium" Video | $975 |
Neighborhood Photos | $200 |
MARKETING |
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Luxury Marketing Suite☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer | $200 |
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces) | starting at $75 per hour |
Facebook Paid Advertising | based on campaign specs |
Custom Property Website (design, content editing, interest list establishment & one year of hosting) | $1,500 |
Luxury Listing Book (design, content editing & print management–printing additional) | starting at $600 |
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools | costs vary |
PRICE | |
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Base Property Marketing Suite: 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer | Included in Split/ARF |
Luxury Property Marketing Suite:☂ 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer | $200 |
Additional eFlyer Blast | $40 |
Custom Property Website (design, content editing, interest list establishment & one year of hosting) | $1,500 |
Listing Book (design, content editing & print management—printing additional) | $600 |
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools | costs vary |
PRICE | |
OPEN HOUSE PROGRAM | |
Open House Automation (sign-up, tracking & feedback) | Included in Split/ARF |
Advertising (MLS, social media) |
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Up to 10 Signs Per Listing Placed | |
Open House Collateral Up to 25 flyers with hosting agent information, sign-in sheet, client info cards, welcome signs |
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Open House Book With Relevant PCPs & Neighborhood Statistics | |
LEAD GENERATION | |
Relocation Leads Via LeadingRE | 40–43% Referral Fee |
Opcity/Realtor.com Leads | 50% Referral Fee |
PorchLight Internet Leads | 15% Referral Fee |
SERVICE | PRICE |
Yard Sign Installation | $X |
Measurements/Floorplans | $X |
Cleaning Pre-Market “Market Shine” Full Clean (pre-market or move out) | $X $125-$250 |
Staging Vacant (up to Three Months)* Occupied (Consultation) | $X $X |
Photography & Virtual Tour** | $X |
☂Includes standard staging, upgraded and additional staging available for an additional cost. *Extra photography packages available for an additional cost.
View Listing Policies for more details.
LISTING ADMIN SUPPORT | |
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Listing TC Services | $0/transaction |
Listing BA Program | $0/transaction |
Listing ASC Program | $0/transaction |
View Admin & Accounting for more details.