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© 2021 PORCHLIGHT REAL ESTATE GROUP
| PRICE | |
| COORDINATION |
|
| Professional, Integrated Coordination of All Services | Included in Split/ARF |
| STAGING |
|
| Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month) | starting at $2,000** |
| CLEANING |
|
| Pre-Market "Market Shine" Cleaning☂ | starting at $150** |
| Full Clean (pre-market or move out) | starting at $250** |
| PHOTOS/VIDEO–VISUTOUR |
|
| Base Photography Package☂ (25) | $150 |
| Additional Photos (20) | $50 |
| Matterport 3D Scanning | starting at $195** |
| Aerial Drone Photos | $105 |
| Aerial Drone Video | $360 |
| Twilight Photos | $55 |
| Unique URL for Virtual Tour | $25 |
| PHOTOS/VIDEO–AT MEDIA |
|
| Upgraded & Custom Photography Package | starting at $225** |
| Aerial Drone Photos | $225 |
| Sunrise Photos | $375 |
| Twilight Photos | $200 |
| Time Lapse Photos | $200 |
| The "Short" Video | $550 |
| The "Aerial" Video | $550 |
| The "Premium" Video | $975 |
| Neighborhood Photos | $200 |
| MARKETING |
|
| Luxury Marketing Suite☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer | $200 |
| Custom Copywriting (take bullet points and craft descriptions for a variety of pieces) | starting at $75 per hour |
| Facebook Paid Advertising | based on campaign specs |
| Custom Property Website (design, content editing, interest list establishment & one year of hosting) | $1,500 |
| Luxury Listing Book (design, content editing & print management–printing additional) | starting at $600 |
| Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools | costs vary |
| PRICE | |
| Professional, Integrated Coordination of All Selected Services | Included in Split/ARF |
| Yard Sign Installation & Removal (including name rider, coming soon & under contract rider) |
|
| Listing Services Support Line (7 days a week) |
|
| Listing Syndication to Multiple Websites | |
| LeadingRE Exposure | |
| LPI Exposure For Listings Over $1M | |
| Listing Measurement☂ | starting at $150* |
| CLEANING |
|
| Market Shine Cleaning☂ (pre-market) | starting at $150* |
| Full Clean (pre-market or move out) | starting at $250* |
| STAGING |
|
| Base Occupied Staging Services☂ (consultation, comprehensive staging report) | $250 |
| Base Vacant Staging Services☂ (consultation, professional staging of standard rooms for 2 months) | $1,395 |
| Base Vacant Staging—Additional Rooms | $250 each |
| Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month) | starting at $2,000* |
| PHOTOGRAPHY & VIDEO |
|
| Base Photography Package☂ (25 photos) | $150 |
| Additional Photos to Highlight Features (20 photos) | $50 |
| Matterport 3D Scanning | $195 up to 5,000 SF |
| 1 Minute Video - | $250 |
| 2 Minute Video - Cinematic | $350 |
| 2-Plus Minute Video - Cinematic | $450 |
| PRICE | |
| Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month) | Included in Split/ARF |
| Digital Referral-Generating Event Invitations From Templates | |
| Weekly Social Media Plan | |
| Semi-Custom Social Media Graphics From Templates | |
| Lifestyle Professional Credibility Pieces (12 per year) |
|
| Market-Related Professional Credibility Pieces (12 per year) |
|
| Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder) |
|
| Facebook Cover Photos | |
| Notecards & Envelopes | |
| Agent Profile Sheet (to be included in presentations) |
|
| Digital Listing Presentations (Essentials & Signature) |
|
| Digital Buyer Presentations | |
| Digital Development Presentation | |
| Digital Neighborhood Books | |
| Printed Listing Presentations☂ | $10-$25 |
| Printed Buyer/ Presentations☂ | $10 |
| Printed Development Presentation☂ | $7 |
| Printed Neighborhood Books☂ | $5 |
| Post Inspection Gifts☂ | $5-$10 |
| Generator Client Gifts☂ | starting at $5 |
| PorchLight Referral & Closing Gifts☂ | starting at $10 |
| Semi-Custom Logo | $75 |
| Ads From Template | $75 |
| Buyer Need eFlyers | $50 |
| Client Moving Announcements (up to 80 printed per client) | $50 |
| Custom Marketing Pieces | $75/Hour |
| Custom Copywriting (property descriptions, agent bios, etc.) | $75/Hour |
| Custom Ads | $75/Hour |
| Custom Personal Logo | $750 |
| Just Listed/Just Sold Cards | $0.68-$0.90 per card |
| Monthly Agent eNewsletter | $75/month* |
| Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools | costs vary |
| CUSTOM SOCIAL MEDIA MANAGEMENT | |
| Standard Up to seven posts per week from the ASMC posted to one social platform | $20/month* |
| Enhanced Standard + option to replace ASMC posts with semi-custom social media graphics from templates | $60/month* |
| Custom Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access. | $250/month** |
| Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans. | +$10/month/each |
| LinkinBio Add-On: Adding LinkinBio to Custom plan. | +$10/month |
| FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page. | +$50 |
| PRICE | |
| Base Property Marketing Suite: 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer | Included in Split/ARF |
| Luxury Property Marketing Suite:☂ 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer | $200 |
| Additional eFlyer Blast | $40 |
| Custom Property Website (design, content editing, interest list establishment & one year of hosting) | $1,500 |
| Listing Book (design, content editing & print management—printing additional) | starting at $600 |
| Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools | costs vary |
| BASE |
||
| Standard | $20/mo* | Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month each. |
| Enhanced | $60/mo* | Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content with agent-specific graphics (Just Listed, Just Sold, etc) when ordered. Additional platforms are $10/month each. |
| Custom | $250/mo | Up to six posts per week, a blend of ASMC and original content posted to three platforms (Facebook, Instagram and LinkedIn). Up to two custom-created graphics per week (Home of the Week, Tips, etc). Includes View Calendar Access, allowing you to view scheduled content before it posts. |
| ADD-ONS |
||
| Additional Platform | +$10/mo | Posting on an additional platform (Facebook, LinkedIn, or Instagram) besides the one originally chosen for a Base Plan. |
| Facebook Page Creation + Optimization | $50 | One-time fee, not recurring. Creation of a Facebook Business Page or optimization of an already existing page. |
| COST | |
|---|---|
| TRANSACTION SERVICES | |
| ESSENTIAL TC SERVICES☂ | Tiered: $450/transaction Core: $500/transaction |
| ELITE TC SERVICES** | Umbrella: $400/transaction Tiered: $600/transaction Core: $650/transaction |
| DATABASE | |
| PRE-IMPORT DATABASE CLEANUP Formatting existing database contact list to best match and work with PorchLight’s CRM import sheet. | DATABASE AGENTS: Up to 2 hours included additional hours: $50/hour |
| NON-DATABASE AGENTS: original list of: up to 250 contacts: $100 251 – 500 contacts: $200 501 – 750 contacts: $300 |
|
| DATABASE ON-BOARDING | DATABASE AGENTS ONLY: Up to 2 hours included additional hours: $50/hour |
| DATABASE SERVICES | DATABASE AGENTS ONLY: Umbrella & Tiered: $250/month Core: $500/month |
| SOCIAL MEDIA MANAGEMENT | |
| STANDARD | Umbrella & Tiered: $25/mo Core: $99/mo |
| ENHANCED (Posting to one platform included in Database Services) | Umbrella: $60/mo Tiered: $99/mo Core: $250/mo |
| CURATED (3-month commitment) | Umbrella: $250/mo Tiered: $500/mo Core: $1,000/mo |
| ADDITIONAL PAGES | Umbrella & Tiered: $10/mo Core: $20/mo |
| FB CREATION/OPTIMIZATION ADD-ON | $50
|
| PERSONAL ASSISTANT PROGRAM | |
| QUARTER-TIME ASSISTANT (10 hours per week) | $1,688/Month + .75% GCI |
| HALF-TIME ASSISTANT (20 hours per week) | $3,335/Month + 1% GCI |
| FULL-TIME ASSISTANT (40 hours per week) | $6,670/Month + 1.25% GCI |
| SERVICE | PRICE |
| Yard Sign Installation | $X |
| Measurements/Floorplans | $X |
| Cleaning Pre-Market “Market Shine” Full Clean (pre-market or move out) | $X $125-$250 |
| Staging Vacant (up to Three Months)* Occupied (Consultation) | $X $X |
| Photography & Virtual Tour** | $X |
☂Includes standard staging, upgraded and additional staging available for an additional cost. *Extra photography packages available for an additional cost.
View Listing Policies for more details.
| LISTING ADMIN SUPPORT | |
|---|---|
| Listing TC Services | $0/transaction |
| Listing BA Program | $0/transaction |
| Listing ASC Program | $0/transaction |
View Admin & Accounting for more details.
| PRICE | |
| OPEN HOUSE LEADS | Included in Split/ARF |
| Open House Automation (sign-up, tracking & feedback) |
|
| Advertising (MLS, social media) |
|
| Up to 10 Signs Per Listing Placed | |
| Open House Collateral Up to 25 flyers with hosting agent information, sign-in sheet, client info cards, welcome signs |
|
| Open House Book With Relevant PCPs & Neighborhood Statistics | |
| FLOOR LEADS | Included in Split/ARF |
| INTERNET LEADS | 30% referral fee |
| LEADINGRE OUTGOING RELO LEADS | You Get: 24% referral fee |
| LEADINGRE INCOMING RELO LEADS | 45% referral fee |
| RELO MANAGEMENT COMPANY REFERRALS | 45% referral fee |
| PRICE | |
| "MEET THE AGENT" | $250/agent |
| • Bi-monthly group sessions at PL offices | |
| • Each agent is given 2 - 3 takes; direct address to camera | |
| • Content of agent's choice—total length up to 1 minute | |
| • Royalty-free music—one track | |
| • Editor uses best take | |
| • One round of revisions | |
| • Basic card with agent's name and contact info | |
| ENHANCED "MEET THE AGENT" | $500/agent |
| • Bi-monthly group sessions at PL offices | |
| • Interview with agent, two cameras | |
| • Royalty-free music—one track | |
| • Edit into single video with basic stock footage | |
| • One round of revisions | |
| • Basic card with agent's name and contact info | |
| AGENT STORY & CLIENT TESTIMONIAL | $2,900/agent |
| • One day of shooting at up to three Denver locations | |
| • Interview of agent with two cameras | |
| • Three client testimonial interviews—one camera | |
| • B-roll shoot of agent | |
| • Two separate videos delivered: agent video & testimonial | |
| • One round of revisions | |
| • Royalty-free music—two tracks | |
| • Basic card with agent's name and contact info | |
| LUXURY LISTING VIDEO | $2,500 |
| • Requires two weeks notice and delivery within two weeks after shooting | |
| • Shoot during "golden hour" | |
| • Drone fly-over | |
| • Steadicam "float" through house | |
| • Exterior and interior | |
| • Two interviews |