Listing Services

Better Capabilities. Better Results.

As a busy agent, you don’t need the added burden of coordinating all the moving parts required to get a listing on the market and potential buyers through the door. Such an enormous challenge would only take your focus away from more important tasks that help grow your business.

However, with a finely tuned process in place, PorchLight Listing Services can free up hundreds of invaluable hours every year. That’s extra time you can use to serve clients at the highest level, work on new leads, or even take a few days off to do whatever makes you happy.

Listing Process & Coordination

To get a listing on market, managing client, in-house and vendor schedules is no easy feat. That’s why we orchestrate these steps for you. Just meet with your client to determine what services will fit best, then fill out two forms to communicate those needs with us. Your assigned listing coordinator will reach out and review your choices so you get exactly what you need without any fuss.

Cleaning

When it comes to photography, you want the charm and details of a home to pop—not the dust. That’s why Listing Services brings in our own crew for a “market shine” clean that ensures the home is photo-ready. If you’re looking for a more thorough cleaning, our “full clean” option is also available for listings that might need more TLC.

Staging

To maximize your seller’s return on investment, one of our seasoned design and staging experts can provide a personalized consultation. Saving you time, money and coordination hassles, the Listing Services team will pull furniture and accessories from our warehouse and transform a vacant home into a dreamy haven that attracts more buyers.

Listing Photography & Video

Compelling, sophisticated, magazine quality—highly effective. To provide you and your clients with first-class, showstopping listing photography and video, PorchLight works with a preferred vendor proven in quality, consistency in meeting our high standards and of course, results.

Listing Marketing Materials

To ensure your listings stand out from the rest, PorchLight’s in-house marketing team has created a sophisticated and cohesive suite of collateral. For luxury homes, developments and properties requiring more marketing support, we have you covered with options such as an extra eFlyer blast, luxe booklet, or custom property website.

Learn more about Listing Marketing Materials.

Open House Program

Our comprehensive Listing Services don’t stop when a listing has been prepped and marketing materials printed and provided. Yard signage is placed, and to maximize open house showings, up to 10 directional signs are mapped out for optimal effectiveness then set up prior to the first open house time.

Non-Listing Cleaning Service

Do your buyers need a deep clean of their new home before they move in? Would you like a monthly refresh at your own home? PorchLight’s Non-Listing Cleaning Service is now available to help with all of these situations and more! Our team is happy to offer one-time and recurring services for you and your people.

	PRICE
COORDINATION
Professional, Integrated Coordination of All Services	Included in Split/ARF
STAGING
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000**
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150**
Full Clean (pre-market or move out)	starting at $250**
PHOTOS/VIDEO–VISUTOUR
Base Photography Package^☂ (25)	$150
Additional Photos (20)	$50
Matterport 3D Scanning	starting at $195**
Aerial Drone Photos	$105
Aerial Drone Video	$360
Twilight Photos	$55
Unique URL for Virtual Tour	$25
PHOTOS/VIDEO–AT MEDIA
Upgraded & Custom Photography Package	starting at $225**
Aerial Drone Photos	$225
Sunrise Photos	$375
Twilight Photos	$200
Time Lapse Photos	$200
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975
Neighborhood Photos	$200
MARKETING
Luxury Marketing Suite^☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces)	starting at $75 per hour
Facebook Paid Advertising	based on campaign specs
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Luxury Listing Book (design, content editing & print management–printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

	PRICE
Professional, Integrated Coordination of All Selected Services	Included in Split/ARF
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Listing Services Support Line (7 days a week)
Listing Syndication to Multiple Websites
LeadingRE Exposure
LPI Exposure For Listings Over $1M
Listing Measurement^☂	starting at $150*
CLEANING
Market Shine Cleaning^☂ (pre-market)	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$250
Base Vacant Staging Services^☂ (consultation, professional staging of standard rooms for 2 months)	$1,395
Base Vacant Staging—Additional Rooms	$250 each
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Additional Photos to Highlight Features (20 photos)	$50
Matterport 3D Scanning	$195 up to 5,000 SF
1 Minute Video -	$250
2 Minute Video - Cinematic	$350
2-Plus Minute Video - Cinematic	$450

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	$7
Printed Neighborhood Books^☂	$5
Post Inspection Gifts^☂	$5-$10
Generator Client Gifts^☂	starting at $5
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need eFlyers	$50
Client Moving Announcements (up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Monthly Agent eNewsletter	$75/month*
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools	costs vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard Up to seven posts per week from the ASMC posted to one social platform	$20/month*
Enhanced Standard + option to replace ASMC posts with semi-custom social media graphics from templates	$60/month*
Custom Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access.	$250/month**
Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans.	+$10/month/each
LinkinBio Add-On: Adding LinkinBio to Custom plan.	+$10/month
FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page.	+$50

	PRICE
Base Property Marketing Suite: 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	Included in Split/ARF
Luxury Property Marketing Suite:^☂ 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Additional eFlyer Blast	$40
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Listing Book (design, content editing & print management—printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

BASE
Standard	$20/mo*	Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month each.
Enhanced	$60/mo*	Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content with agent-specific graphics (Just Listed, Just Sold, etc) when ordered. Additional platforms are $10/month each.
Custom	$250/mo	Up to six posts per week, a blend of ASMC and original content posted to three platforms (Facebook, Instagram and LinkedIn). Up to two custom-created graphics per week (Home of the Week, Tips, etc). Includes View Calendar Access, allowing you to view scheduled content before it posts.
ADD-ONS
Additional Platform	+$10/mo	Posting on an additional platform (Facebook, LinkedIn, or Instagram) besides the one originally chosen for a Base Plan.
Facebook Page Creation + Optimization	$50	One-time fee, not recurring. Creation of a Facebook Business Page or optimization of an already existing page.

SERVICE	PRICE
Yard Sign Installation	$X
Measurements/Floorplans	$X
Cleaning Pre-Market “Market Shine” Full Clean (pre-market or move out)	$X $125-$250
Staging Vacant (up to Three Months)* Occupied (Consultation)	$X $X
Photography & Virtual Tour**	$X

LISTING ADMIN SUPPORT
Listing TC Services	$0/transaction
Listing BA Program	$0/transaction
Listing ASC Program	$0/transaction

	PRICE
OPEN HOUSE LEADS	Included in Split/ARF
Open House Automation (sign-up, tracking & feedback)
Advertising (MLS, social media)
Up to 10 Signs Per Listing Placed
Open House Collateral Up to 25 flyers with hosting agent information, sign-in sheet, client info cards, welcome signs
Open House Book With Relevant PCPs & Neighborhood Statistics
FLOOR LEADS	Included in Split/ARF
INTERNET LEADS	30% referral fee
LEADINGRE OUTGOING RELO LEADS	You Get: 24% referral fee
LEADINGRE INCOMING RELO LEADS	45% referral fee
RELO MANAGEMENT COMPANY REFERRALS	45% referral fee

	PRICE
"MEET THE AGENT"	$250/agent
• Bi-monthly group sessions at PL offices
• Each agent is given 2 - 3 takes; direct address to camera
• Content of agent's choice—total length up to 1 minute
• Royalty-free music—one track
• Editor uses best take
• One round of revisions
• Basic card with agent's name and contact info
ENHANCED "MEET THE AGENT"	$500/agent
• Bi-monthly group sessions at PL offices
• Interview with agent, two cameras
• Royalty-free music—one track
• Edit into single video with basic stock footage
• One round of revisions
• Basic card with agent's name and contact info
AGENT STORY & CLIENT TESTIMONIAL	$2,900/agent
• One day of shooting at up to three Denver locations
• Interview of agent with two cameras
• Three client testimonial interviews—one camera
• B-roll shoot of agent
• Two separate videos delivered: agent video & testimonial
• One round of revisions
• Royalty-free music—two tracks
• Basic card with agent's name and contact info
LUXURY LISTING VIDEO	$2,500
• Requires two weeks notice and delivery within two weeks after shooting
• Shoot during "golden hour"
• Drone fly-over
• Steadicam "float" through house
• Exterior and interior
• Two interviews

Listing Services

Better Capabilities. Better Results.

As a busy agent, you don’t need the added burden of coordinating all the moving parts required to get a listing on the market and potential buyers through the door. Such an enormous challenge would only take your focus away from more important tasks that help grow your business.

However, with a finely tuned process in place, PorchLight Listing Services can free up hundreds of invaluable hours every year. That’s extra time you can use to serve clients at the highest level, work on new leads, or even take a few days off to do whatever makes you happy.

Compelling, sophisticated, magazine quality—highly effective. To provide you and your clients with first-class, showstopping listing photography and video, PorchLight works with a preferred vendor proven in quality, consistency in meeting our high standards and of course, results.

POLICIES & PROCESSES

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