Marketing Services

Marketing—Available Services

 PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Agent Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations☂$10 - $25
Printed Buyer Presentations☂$10
Printed Development Presentations☂$7
Printed Neighborhood Books☂$5
Post Inspection Gifts☂$5 - $10
Generator Client Gifts☂starting at $5
PorchLight Referral & Closing Gifts☂starting at $10
Semi-Custom Logo$75
Ads From Template$75
Buyer Need eFlyers$50
Client Moving Announcements (up to 80 printed per client)$50
Custom Marketing Pieces$75/hour
Custom Copywriting (property descriptions, custom postcard content, etc.)$75/hour
Custom Ads$75/hour
Custom Personal Logo$750
Just Listed/Just Sold Cards$0.68-$0.90 per card
Monthly Agent eNewsletter$75/month*
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Toolscosts vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard:
All Agent Social Media Calendar (ASMC) Content Posted to Facebook Business Page
$30/month*
Enhanced:
Standard + Options to Replace ASMC Posts With Semi-Custom Social Media Graphics From Templates
$60/month*
Custom:
Standard With Personalized Messaging + Option to Replace ASMC Posts With Semi-Custom Graphics From Templates + Custom-Curated Links to Local and Lifestyle Content
$200/month**
Instagram Add-On:
All Image-Based Facebook Content Will Be Cross-Posted to Instagram
+$20/month
LinkedIn Add-On:
Up to Three Facebook Posts Most Appropriate for LinkedIn Will Be Posted to Your Feed Each Week
+$10/month
Shared Calendar:
Calendar Access to View, Approve, Reject or Comment on Scheduled Content
+$12/month
Agent Edit Access:
To Edit Scheduled Content You'll Receive Your Own Login to Access PorchLight's Social Media Tools
+$20/month

☂ Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Once the allotted Hub credits are used, additional items will be charged to the credit card on file. *Included for agents in the BA program or Database program. **Three-month commitment required.

Hub Credits

If an agent is on the Umbrella commission plan, they will be allocated a number of credits for use on The Hub. These credits can be used for anything on The Hub, but are designed to be used for Generators, Closing & Referral Gifts, Post-Inspection Gifts, and PorchLight Gear to better win client referrals. Each agent is assigned a number of credits based on their LTM production, which is adjusted quarterly. Agents who earn more credits based on increased production mid-year will have their credits prorated based on what month the credits are applied.

Full-year credit allotments:

LTM ProductionAnnual Credits (1 credit = $1)
Up to $6M400 credits
$6M – $10M600 credits
$10M – $20M700 credits
Over $20M900 credits

Additionally, agents on the Umbrella commission plan will automatically have a coupon code applied to any presentations (listing, buyer, development) or neighborhood books “purchased” through The Hub. So while those might originally show a cost associated with them, upon checkout the coupon code will be applied so the Umbrella agent is not charged for printed presentations or neighborhood books.

Printing & Cutting Charges

  • PorchLight will provide, at no charge, color copies of PCPs, stats, bios, CMAs, etc. Broker Associates will also have access to the printer to use for everyday printing needs at no charge. Charges will apply to special projects such as custom personal invitations, custom generator cards, additional listing marketing materials, or any other printing request that falls outside of the categories listed above.
  • Print Charges:
    • The first 20 sheets are free
    • $0.65 per sheet on plain paper, card stock, or recycled paper; single- or double-sided
  • Sheet Limits:
    • A maximum of 150 full sheets of plain, recycled or cover stock

Monthly Postcard

Up to 200 postcards are automatically mailed monthly for every PL agent, for any client who is in their CRM Contacts, has a designated physical mailing address, and are assigned to either a Referral Source or Pipeline Group—except “Not PL Qualified” and “Not Converted,” which don’t receive postcards. If an agent has more than 200 contacts that fit these parameters, they will be contacted by Marketing and can either pay monthly for the additional postcards, or re-sort their contacts to get to 200 or fewer (charges for additional postcards vary—contact Marketing for more information).

Agents can also—free of charge—opt in or 20 “extra” postcards to be used at open houses or handed out to those not already on their contact list. They can also choose to add their headshot to the back of the postcard, along with their contact information.

Customized PCP/IotW Order Form

Please allow 48 business hours (Monday - Friday, 9 - 5) for completion of customization requests.


    Applying For A MortgageBird Basics – Thanksgiving PCPToy Drive InvitationSit with Santa InvitationMost Recent Boulder Market StatsMost Recent Denver Market Stats
    Printed CopiesPDF for printing at homePNG for online sharing and emailingVirtual Postcard via Connect
    Once you press Submit you will receive your customized PCP/IotW as quickly as possible.

    Thank you!