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Marketing Services
Marketing—Available Services
| PRICE | |
|---|---|
| Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month) | Included in Split/ARF |
| Digital Referral-Generating Event Invitations From Templates | |
| Weekly Agent Social Media Plan | |
| Semi-Custom Social Media Graphics From Templates | |
| Lifestyle Professional Credibility Pieces (12 per year) | |
| Market-Related Professional Credibility Pieces (12 per year) | |
| Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder) | |
| Facebook Cover Photos | |
| Notecards & Envelopes | |
| Agent Profile Sheet (to be included in presentations) | |
| Digital Listing Presentations (Essentials & Signature) | |
| Digital Buyer Presentations | |
| Digital Development Presentation | |
| Digital Neighborhood Books | |
| Printed Listing Presentations☂ | $10 - $25 |
| Printed Buyer Presentations☂ | $10 |
| Printed Development Presentations☂ | $7 |
| Printed Neighborhood Books☂ | $5 |
| Post Inspection Gifts☂ | $5 - $10 |
| Generator Client Gifts☂ | starting at $5 |
| PorchLight Referral & Closing Gifts☂ | starting at $10 |
| Semi-Custom Logo | $75 |
| Ads From Template | $75 |
| Buyer Need eFlyers | $50 |
| Client Moving Announcements (up to 80 printed per client) | $50 |
| Custom Marketing Pieces | $75/hour |
| Custom Copywriting (property descriptions, custom postcard content, etc.) | $75/hour |
| Custom Ads | $75/hour |
| Custom Personal Logo | $750 |
| Just Listed/Just Sold Cards | $0.68-$0.90 per card |
| Monthly Agent eNewsletter | $75/month* |
| Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools | costs vary |
| CUSTOM SOCIAL MEDIA MANAGEMENT | |
| Standard: Up to seven posts per week from the ASMC posted to one social platform | $20/month* |
| Enhanced: Standard + option to replace ASMC posts with semi-custom social media graphics from templates | $60/month* |
| Custom: Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access. | $250/month** |
| Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans. | +$10/month/each |
| LinkinBio Add-On: Adding LinkinBio to Custom plan. | +$10/month |
| FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page. | +$50 |
Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Once the allotted Hub credits are used, additional items will be charged to the credit card on file. *Included for agents in the Elite TC program or Database program. **Three-month commitment required.
Hub Credits
If an agent is on the Umbrella commission plan, they will be allocated a number of credits for use on The Hub. These credits can be used for anything on The Hub, but are designed to be used for Generators, Closing & Referral Gifts, Post-Inspection Gifts, and PorchLight Gear to better win client referrals. Each agent is assigned a number of credits based on their LTM production, which is adjusted quarterly. Agents who earn more credits based on increased production mid-year will have their credits prorated based on what month the credits are applied.
Full-year credit allotments:
| LTM Production | Annual Credits (1 credit = $1) |
|---|---|
| Up to $6M | 400 credits |
| $6M – $10M | 600 credits |
| $10M – $20M | 700 credits |
| Over $20M | 900 credits |
Additionally, agents on the Umbrella commission plan will automatically have a coupon code applied to any presentations (listing, buyer, development) or neighborhood books “purchased” through The Hub. So while those might originally show a cost associated with them, upon checkout the coupon code will be applied so the Umbrella agent is not charged for printed presentations or neighborhood books.
Printing & Cutting Charges
- PorchLight will provide, at no charge, color copies of PCPs, stats, bios, CMAs, etc. Broker Associates will also have access to the printer to use for everyday printing needs at no charge. Charges will apply to special projects such as custom personal invitations, custom generator cards, additional listing marketing materials, or any other printing request that falls outside of the categories listed above.
- Print Charges:
- The first 20 sheets are free
- $0.65 per sheet on plain paper, card stock, or recycled paper; single- or double-sided
- Sheet Limits:
- A maximum of 150 full sheets of plain, recycled or cover stock
Monthly Postcard
Up to 200 postcards are automatically mailed monthly for every PL agent, for any client who is in their CRM Contacts, has a designated physical mailing address, and are assigned to either a Referral Source or Pipeline Group—except “Not PL Qualified” and “Not Converted,” which don’t receive postcards. If an agent has more than 200 contacts that fit these parameters, they will be contacted by Marketing and can either pay monthly for the additional postcards, or re-sort their contacts to get to 200 or fewer (charges for additional postcards vary—contact Marketing for more information).
Agents can also—free of charge—opt in or 20 “extra” postcards to be used at open houses or handed out to those not already on their contact list. They can also choose to add their headshot to the back of the postcard, along with their contact information.