PorchLight’s 2023 Holiday Toy Drive

What: Join us in donating new, unwrapped toys and gifts to support Kenzi’s Causes in the Denver area and Share-a-Gift in Boulder County. Collection bins at all PL offices will be picked up on December 13th.

This year, things are going to be a bit more competitive as well. The PorchLight office that brings in the most donated toys will win a mimosa brunch and bragging rights!

How To: Graphics are now in the Design Studio with copy that can be edited based on how you want to collect donations. Send emails through your CRM, post to social media, even text the graphic. Then set up a pop-by, casual get-together, or have them bring donations to our Blossoms of Light Holiday Event on December 12th—just be sure to drop off toys at your PL office the next morning for pickup!

Sharing on Social: Customize the graphic and include one of these location-specific messages:

Boulder: Please join me in supporting Share-a-Gift in Boulder County, an amazing organization that provides toys, books, and bicycles for children of low-income families each year. Get in touch, and I’d be happy to meet up or stop by your home to pick up a donation!

Denver: Please join me in supporting Kenzi’s Causes in Denver, an amazing organization that provides holiday and year-round assistance to thousands of children each year. Get in touch, and I’d be happy to meet up or stop by your home to pick up a donation!

Need Donation Ideas? Check Out This Wish List!

Lego Sets (Ages 8+)
Wireless Headphones
Drones or Remote Control Cars
Disney Animator Collection Dolls
Bluetooth Speakers or Karaoke
Beauty Makeup Kits (Ages 12-14)
Scooters (Ages 12-14)
Stuffed Animals
Anything For Ages 0-6 Months
Puzzles and Games
Books
Microscopes
Plasma Ball Spheres
Telescopes
Image Projectors
Magnifying Glasses
Spirograph

Arts & Crafts (Ages 4-14):

Jewelry Making Sets
Paint Sets for Young Teens
Pot Holder Sets
Play Doh Kits & Play Doh
Bead Making Kits

Stem Activity Sets:

Dinosaur Models
Crystals
Goop/Slime-Making
Robotics
Solar System
Rockets
Simple Machines
Building/Erector Sets
Dinosaur Digs
Volcanoes
Circuits
Geodes
Magnets
Aeronautics
Chemistry
Terrariums

	PRICE
COORDINATION
Professional, Integrated Coordination of All Services	Included in Split/ARF
STAGING
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000**
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150**
Full Clean (pre-market or move out)	starting at $250**
PHOTOS/VIDEO–VISUTOUR
Base Photography Package^☂ (25)	$150
Additional Photos (20)	$50
Matterport 3D Scanning	starting at $195**
Aerial Drone Photos	$105
Aerial Drone Video	$360
Twilight Photos	$55
Unique URL for Virtual Tour	$25
PHOTOS/VIDEO–AT MEDIA
Upgraded & Custom Photography Package	starting at $225**
Aerial Drone Photos	$225
Sunrise Photos	$375
Twilight Photos	$200
Time Lapse Photos	$200
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975
Neighborhood Photos	$200
MARKETING
Luxury Marketing Suite^☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces)	starting at $75 per hour
Facebook Paid Advertising	based on campaign specs
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Luxury Listing Book (design, content editing & print management–printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

	PRICE
Professional, Integrated Coordination of All Selected Services	Included in Split/ARF
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Listing Services Support Line (7 days a week)
Listing Syndication to Multiple Websites
LeadingRE Exposure
LPI Exposure For Listings Over $1M
Listing Measurement^☂	starting at $150*
CLEANING
Market Shine Cleaning^☂ (pre-market)	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$250
Base Vacant Staging Services^☂ (consultation, professional staging of standard rooms for 2 months)	$1,395
Base Vacant Staging—Additional Rooms	$250 each
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Additional Photos to Highlight Features (20 photos)	$50
Matterport 3D Scanning	$195 up to 5,000 SF
1 Minute Video -	$250
2 Minute Video - Cinematic	$350
2-Plus Minute Video - Cinematic	$450

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	$7
Printed Neighborhood Books^☂	$5
Post Inspection Gifts^☂	$5-$10
Generator Client Gifts^☂	starting at $5
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need eFlyers	$50
Client Moving Announcements (up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Monthly Agent eNewsletter	$75/month*
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools	costs vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard Up to seven posts per week from the ASMC posted to one social platform	$20/month*
Enhanced Standard + option to replace ASMC posts with semi-custom social media graphics from templates	$60/month*
Custom Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access.	$250/month**
Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans.	+$10/month/each
LinkinBio Add-On: Adding LinkinBio to Custom plan.	+$10/month
FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page.	+$50

	PRICE
Base Property Marketing Suite: 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	Included in Split/ARF
Luxury Property Marketing Suite:^☂ 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Additional eFlyer Blast	$40
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Listing Book (design, content editing & print management—printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

BASE
Standard	$20/mo*	Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month each.
Enhanced	$60/mo*	Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content with agent-specific graphics (Just Listed, Just Sold, etc) when ordered. Additional platforms are $10/month each.
Custom	$250/mo	Up to six posts per week, a blend of ASMC and original content posted to three platforms (Facebook, Instagram and LinkedIn). Up to two custom-created graphics per week (Home of the Week, Tips, etc). Includes View Calendar Access, allowing you to view scheduled content before it posts.
ADD-ONS
Additional Platform	+$10/mo	Posting on an additional platform (Facebook, LinkedIn, or Instagram) besides the one originally chosen for a Base Plan.
Facebook Page Creation + Optimization	$50	One-time fee, not recurring. Creation of a Facebook Business Page or optimization of an already existing page.

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POLICIES & PROCESSES

Quick Links

Homeward Social Post

**Promote Buy before you sell & Buy with cash on social media. Copy one of these suggested captions to pair with the social graphic:**

Did you know that a cash offer is 3 times more likely to win? Contact me today for more info about two great home buying options, Buy With Cash and Buy Before You Sell.

With two great home buying options—Buy With Cash and Buy Before You Sell—I can give you the advantage and make your dream come a reality. Contact me today to get started.

Agent Support Helpline

720.636.9038

Managing Broker: 7 Days a Week • 9am – 6pm
Pre-Listing Services: 7 Days a Week • 9am – 5pm
Everything Else: Monday – Friday • 9am – 5pm

Managing Broker | mb@porchlightgroup.com

Contract and compliance support, response within one hour.

Everything Else | help@porchlightgroup.com

Have questions about systems, services, marketing, or anything else? We’re here to help!

Luxury Services

Pre-Listing Services

☂These services are included for all Umbrella agents—other services are available at a reduced cost when used as a replacement to included services. *These services are based on square footage—prices increase with the size of the home. Please see Listing Policies for more information.

General Marketing

Listing Marketing Materials

☂Included for all Umbrella agents for listings $1M+. Please see Listing Policies for more information.

Social Management Services

Sign up here.

*Included at no cost for agents enrolled in Elite TC or Database Services. View more information.

Business Support Services*

Pre-Listing Services

Pricing

Lead Generation

Visit Listing Policies for more information on Open House Program and Lead Gen & Relo for information on Lead Generation.

Truce Media Video Services

To order a video or for more information, visit their website at truce.media or contact Tim Jones at Tim@Truce.Media or 833.878.2362.

Customized PCP/IotW Order Form

	COST
TRANSACTION SERVICES
ESSENTIAL TC SERVICES☂	Tiered: $450/transaction Core: $500/transaction
ELITE TC SERVICES**	Umbrella: $400/transaction Tiered: $600/transaction Core: $650/transaction
DATABASE
PRE-IMPORT DATABASE CLEANUP Formatting existing database contact list to best match and work with PorchLight’s CRM import sheet.	DATABASE AGENTS: Up to 2 hours included additional hours: $50/hour
	NON-DATABASE AGENTS: original list of: up to 250 contacts: $100 251 – 500 contacts: $200 501 – 750 contacts: $300
DATABASE ON-BOARDING	DATABASE AGENTS ONLY: Up to 2 hours included additional hours: $50/hour
DATABASE SERVICES	DATABASE AGENTS ONLY: Umbrella: $200/month Tiered: $250/month Core: $500/month
SOCIAL MEDIA MANAGEMENT
STANDARD	Umbrella & Tiered: $25/mo Core: $99/mo
ENHANCED (Posting to one platform included in Database Services)	Umbrella & Tiered: $60/mo Core: $250/mo
CUSTOM (3-month commitment)	Umbrella & Tiered: $250/mo Core: $1,000/mo
ADDITIONAL PAGES	Umbrella & Tiered: $10/mo Core: $20/mo
FB CREATION/OPTIMIZATION ADD-ON	$50 Creation of a Facebook Business Page or optimization of an already existing page.
PERSONAL ASSISTANT PROGRAM
QUARTER-TIME ASSISTANT (10 hours per week)	$1,688/Month + .75% GCI
HALF-TIME ASSISTANT (20 hours per week)	$3,335/Month + 1% GCI
FULL-TIME ASSISTANT (40 hours per week)	$6,670/Month + 1.25% GCI

SERVICE	PRICE
Yard Sign Installation	$X
Measurements/Floorplans	$X
Cleaning Pre-Market “Market Shine” Full Clean (pre-market or move out)	$X $125-$250
Staging Vacant (up to Three Months)* Occupied (Consultation)	$X $X
Photography & Virtual Tour**	$X

LISTING ADMIN SUPPORT
Listing TC Services	$0/transaction
Listing BA Program	$0/transaction
Listing ASC Program	$0/transaction

	PRICE
OPEN HOUSE LEADS	Included in Split/ARF
Open House Automation (sign-up, tracking & feedback)
Advertising (MLS, social media)
Up to 10 Signs Per Listing Placed
Open House Collateral Up to 25 flyers with hosting agent information, sign-in sheet, client info cards, welcome signs
Open House Book With Relevant PCPs & Neighborhood Statistics
FLOOR LEADS	Included in Split/ARF
INTERNET LEADS	30% referral fee
LEADINGRE OUTGOING RELO LEADS	You Get: 24% referral fee
LEADINGRE INCOMING RELO LEADS	45% referral fee
RELO MANAGEMENT COMPANY REFERRALS	45% referral fee