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Comprehensive Services Pricing
- Commission Plans
- Partner Plans
- Related Team Plans
- Umbrella Plan
- Basecamp Plan
- Executive Plans
- Tiered Commission Details
- Umbrella Commission Plan
- Listing—Available Services
- Administrative—Available Services
- Technology—Available Services
- Marketing—Available Services
- Education & Managing Broker Support—Available Services
- General/Office—Available Services
Commission Plans
Partner Plans
| PLAN | QUALIFIER (LTM) | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Partner Plan A | $70,000 AGCI $2,500,000 Volume | 1 | 70/30 | $137,000 AGCI $4,892,857 Volume $41,100 to PL |
| 2 | 90/10 | $226,000 AGCI $8,071,429 Volume +$8,900 to PL |
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| 3 | 100% to Agent ($350 per transaction fee) | |||
| Partner Plan B | $219,200 AGCI $7,828,571 Volume | 1 | 75/25 | $182,667 AGCI $6,523,821 Volume $45,667 to PL |
| 2 | 90/10 | $226,000 AGCI $8,071,429 Volume +$4,333 to PL |
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| 3 | 100% to Agent ($350 per transaction fee) | |||
| Partner Plan C | $285,714 AGCI $10,204,071 Volume | 1 | 80/20 | $250,000 AGCI $8,928,571 Volume $50,000 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Partner Plan D | $400,000 AGCI $14,285,714 Volume | 1 | 85/15 | $333,333 AGCI $11,904,750 Volume $50,000 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Partner Plan E | $666,667 AGCI $23,809,536 Volume | 1 | 90/10 | $500,000 AGCI $17,857,143 Volume $50,000 to PL |
| 2 | 100% to Agent ($350 per transaction fee) |
Related Team Plans
| PLAN | QUALIFIER (LTM) | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Related Team Plan A | $190,751 AGCI $6,812,536 Volume | 1 | 70/30 | $166,750 AGCI $5,955,357 Volume $50,025 to PL |
| 2 | 90/10 | $291,500 AGCI $10,410,714 Volume +$12,475 to PL |
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| 3 | 100% to Agent ($350 per transaction fee) | |||
| Related Team Plan B | $266,800 AGCI $9,528,571 Volume | 1 | 75/25 | $222,333 AGCI $7,940,464 Volume $55,583 to PL |
| 2 | 90/10 | $291,500 AGCI $10,410,714 Volume +$6,917 to PL |
||
| 3 | 100% to Agent ($350 per transaction fee) | |||
| Related Team Plan C | $357,143 AGCI $12,755,107 Volume | 1 | 80/20 | $312,500 AGCI $11,160,714 Volume $62,500 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Related Team Plan D | $500,000 AGCI $17,857,143 Volume | 1 | 85/15 | $416,667 AGCI $14,880,964 Volume $62,500 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Related Team Plan E | $833,333 AGCI $29,761,893 Volume | 1 | 90/10 | $625,000 AGCI $22,321,429 Volume $62,500 to PL |
| 2 | 100% to Agent ($350 per transaction fee) |
Umbrella Plan
| PLAN | PHASE | SPLIT | UNTIL |
|---|---|---|---|
| Umbrella Plan | 1 | 60/40 | $187,500 AGCI $6,696,429 Volume $75,000 to PL |
| 2 | 90/10 |
Basecamp Plan
| PLAN | PHASE | SPLIT | UNTIL |
|---|---|---|---|
| Basecamp Plan | 1 | 70/30 | $137,000 AGCI $4,892,857 Volume $41,100 to PL |
| 2 | 90/10 | $226,000 AGCI $8,071,429 Volume +$8,900 to PL |
|
| 3 | 100% to Agent ($350 per transaction fee) |
Executive Plans
| PLAN | MONTHLY FEE | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Executive Plan: Monthly A | $2,483 | 1 | 90/10 | $214,000 AGCI $7,642,857 Volume $21,400 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Executive Plan: Monthly B | $4,267 | 100% to Agent ($350 per transaction fee) |
| PLAN | MONTHLY FEE | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Executive Plan: Quick Start A | $29,800 nonrefundable | 1 | 90/10 | $214,000 AGCI $7,642,857 Volume $21,400 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Executive Plan: Quick Start B | $51,200 nonrefundable | 100% to Agent ($350 per transaction fee) |
Tiered Commission Details
Partner, Related Team, Basecamp and Executive Plans are all considered PorchLight Tiered Commission Plans. The following conditions apply to Tiered Plans:
The AGCI included in the Tiered charts is calculated as the gross income brought in from a closing, less any referral fees paid to another broker. Volume is calculated based on an average commission of 2.8%.
All plans will be adjusted annually on the agent’s anniversary date (start date). An annual CPI (inflation) update to the plan levels will occur. This adjustment is expected to have minimal impact.
For the Partner, Related Team and Executive Plans, an Agent Resource Fee of 0.18% will be issued on the sales price of all transactions.
For the Basecamp Plan, the Agent Resource Fee is 0.36% on the sales price of all transactions; drops to .18% once an agent generates $70,000 in AGCI ($2,500,000 in Volume based on 2.8% average commission). Premium TC services are included as long as the agent is paying the .36% Agent Resource Fee.
Any agent participating in PorchLight’s newer-to-the-industry training and development program will begin on the Basecamp Plan. After two years on the Basecamp Plan—or after the agent achieves $137,500 in AGCI within a single year, whichever occurs first—the agent will be able to select from the other Tiered Commission Plans.
Monthly Technology Fees apply:
Partner Plans: $100/month
Related Team Plans: $100/month/person
No additional Technology Fee for either the Basecamp or Executive Plans
Umbrella Commission Plan
Any agent on the Umbrella Plan as of July 1, 2020 can stay on indefinitely, regardless of production. If their production is under $3,000,000, they will be charged a Business Development Fee of $250/month. Under the plan, enrolled agents receive a 60/40 split until the point in the year when the $75,000 has been paid, then move to 90/10 until the year resets.
Additional services are covered under the Umbrella Plan, above and beyond those covered by the Tiered Plans—see each section of Policies & Processes for detailed information.
The AGCI included in the Umbrella chart is calculated as the gross income brought in from a closing, less any referral fees paid to another broker. Volume is calculated based on an average commission of 2.8%.
All plans will be adjusted annually on the agent’s anniversary date (start date). An annual CPI (inflation) update to the plan levels will occur. This adjustment is expected to have minimal impact.
No Technology Fee
No Agent Resource Fee
Listing—Available Services
| PRICE | |
|---|---|
| Professional, Integrated Coordination of All Services | Included in Split/ARF |
| Listing Syndication to Multiple Websites | |
| LeadingRE Exposure | |
| Yard Sign Installation & Removal (including name rider, coming soon & under contract rider) |
|
| Pre-Listing Services Support Line (7 days a week) |
|
| STAGING | |
| Base Occupied Staging Services☂ (consultation, comprehensive staging report) | $250 |
| Base Vacant Staging Services☂ (consultation, professional staging of standard rooms for 2 months) | $1,395 |
| Base Vacant Staging - Additional Rooms | $250 each |
| Base Vacant Staging Monthly Furniture Rental Cost (beyond first two free months) | $700/month |
| Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month) | 0 - 1,500 SF: $2,000+ |
| 1,501 - 2,500 SF: $3,000+ | |
| 2,501 - 5,000 SF: $4,500+ | |
| 5,001+ SF: custom estimates provided | |
| All monthly fees are based on furniture items selected. Monthly fee will be provided at the time of consultation. | |
| MEASUREMENTS | |
| Listing Measurement☂ | 0 - 1,500 SF: $150 |
| 1,501 - 2,500 SF: $175 | |
| 2,501 - 5,000 SF: $200 | |
| 5,001+ SF: $225+ | |
| CLEANING | |
| Pre-Market "Market Shine" Cleaning☂ | 0 - 1,500 SF: $150 |
| 1,501 - 2,500 SF: $200 | |
| 2,501 - 4,000 SF: $250 | |
| 4,001+ SF: $50 per each add'l 1,000SF | |
| Full Clean (pre-market or move out) | 0 - 1,500 SF: $250 |
| 1,501 - 2,500 SF: $300 | |
| 2,501 - 4,000 SF: $325 | |
| 4,001+ SF: $50 per each add'l 1,000SF | |
| Add-on Options: • Interiors of Cabinets (only available for vacant listings): $50 • Interiors of Fridge (only available for vacant listings): $50 • Interiors of oven: $50 |
|
| PHOTO & VIDEO—VISUTOUR | |
| Base Photography Package☂ (25 photos) | $150 |
| Additional Photos to Highlight Features (20 photos) | $50 |
| Matterport 3D Scanning | $195 up to 5,000SF |
| Aerial Drone Photography | $105 |
| Aerial Drone Video | $360 |
| Neighborhood Photo Package | $25 |
| Slideshow | $35 |
| Twilight Stills | $55 |
| Twilight Aerials | $180 |
| Unique Property URL for Virtual Tour | $25 |
| Partial Reshoot of Split Appointment | $75 |
| Entire Property Reshoot | $125 |
| Zillow Walkthrough Video | $40 |
| Walkthrough Video | $350 |
| PHOTO & VIDEO—AT MEDIA | |
| Highlight-Style Video | $650 |
| Upgraded & Custom Photography Package (pricing based on list price) | up to $399k: $225 |
| $400k - $999k: $300 | |
| $1M - $2.9M: $345 | |
| $3M - $6M: $450 | |
| $6M+: custom quote | |
| Aerial Drone Photos | $225 |
| Sunrise Stills | $375 |
| Twilight Stills | $200 |
| Time Lapse Stills | $200 |
| Neighborhood Photos | $200 |
| The "Short" Video | $550 |
| The "Aerial" Video | $550 |
| The "Premium" Video | $975 |
Administrative—Available Services
| BASE TC Included in Split/ARF | Premium TC* $300 per transaction☂ | BA $600 per transaction** |
|
| Communication With All Parties in a Transaction | ✓ | ✓ | ✓ |
| Comprehensive View of All Transactions | ✓ | ✓ | ✓ |
| Detailed View of Each Transaction Status at All Times | ✓ | ✓ | ✓ |
| Full-Service Listing Processing | ✓ | ✓ | ✓ |
| Closing File Prep & Delivery (including zipped files to client) | ✓ | ✓ | ✓ |
| Signature Reminders to Agent | ✓ | ||
| Signature Retrieval With Full Transparency | ✓ | ✓ | |
| MLS Entry | ✓ | ✓ | |
| Full-Service Under Contract Processing | ✓ | ✓ | |
| Full Document Review to Verify Correct Dates, Broker Information, Initials & Signatures | ✓ | ✓ | |
| Basic Preparation of Amendments & Disclosures | ✓ | ✓ | |
| Track Deadlines | ✓ | ✓ | |
| Client Calendar of Contract Dates & Deadlines | ✓ | ✓ | |
| Order Title & Ongoing Communication With Title Company | ✓ | ✓ | |
| Sending of Contracts to Lender & Resolutions (if requested) | ✓ | ✓ | |
| Set Buyer Showings | ✓ | ||
| Gathering & Posting of Testimonials | ✓ | ||
| Database Sorting & Qualifying and Automation Set-Up | ✓ | ||
| Database Management & Continued Automation | ✓ | ||
| Ongoing Agent Database Accountability | ✓ | ||
| Preparation & Automation of Closing & Referral Gifts | ✓ | ||
| Preparation & Automation of Housiversary & Birthday Gifts | ✓ | ||
| Personal Note Writing | ✓ |
☂ Premium TC services are included for all Umbrella agents. *Premium TC services are included for all agents on the Basecamp Plan as long as they are paying the .36% Agent Resource Fee. **The BA program requires a minimum of 20 transactions per year.
Technology—Available Services
| PRICE | |
|---|---|
| CRM | Included in Monthly Technology Fee: $100☂* |
| Drip Email Campaigns | |
| Automated Listing Notifications | |
| LiveBy – Neighborhood Statistics on Demand | |
| Quarterly Neighborhood Statistics | |
| Cloud CMA (Printed and Live CMA) | |
| Listing Services Automation | |
| Marketing Automation | |
| Google (Gmail, Calendar, Drive) | |
| ShowingTime | |
| CTM | |
| Technology Support of PL Systems | |
| Real-Time Business Metrics: | |
| Tracking to Goal | |
| Production Monitoring | |
| Average Sales Price | |
| Sell Rate | |
| List-to-Sold Price Ratio | |
| Average Commission Rate | |
| Earnings (Net Commissions) | |
| Elevated Technology Support of All Software, Hardware & Devices | $125/hr |
*No additional Technology Fee for either the Basecamp or Executive Plans.
Marketing—Available Services
| PRICE | |
|---|---|
| Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month) | Included in Split/ARF |
| Digital Referral-Generating Event Invitations From Templates | |
| Weekly Social Media Plan | |
| Semi-Custom Social Media Graphics From Templates | |
| Lifestyle Professional Credibility Pieces (12 per year) | |
| Market-Related Professional Credibility Pieces (12 per year) | |
| Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder) | |
| Facebook Cover Photos | |
| Notecards & Envelopes | |
| Agent Profile Sheet (to be included in presentations) | |
| Digital Listing Presentations (Essentials & Signature) | |
| Digital Buyer Presentations | |
| Digital Development Presentation | |
| Digital Neighborhood Books | |
| Printed Listing Presentations☂ | $10 - $25 |
| Printed Buyer Presentations☂ | $10 |
| Printed Development Presentations☂ | TBD |
| Printed Neighborhood Books☂ | TBD |
| Post Inspection Gifts☂ | $5 |
| Generator Client Gifts☂ | $5 - $10 |
| PorchLight Referral & Closing Gifts☂ | starting at $10 |
| Semi-Custom Logo | $75 |
| Ads From Template | $75 |
| Buyer Need Letters/Postcards/eFlyers | $50 |
| Client Moving Announcements (up to 80 printed per client) | $50 |
| Custom Marketing Pieces | $75/hour |
| Custom Copywriting (property descriptions, agent bios, etc.) | $75/hour |
| Custom Ads | $75/hour |
| Custom Personal Logo | $750 |
| Just Listed/Just Sold Cards | $0.68-$0.90 per card |
| Custom Social Media Management | |
| Standard: All Agent Social Media Calendar (ASMC) Content Posted to Facebook Business Page | $30/month* |
| Enhanced: Standard + Options to Replace ASMC Posts With Semi-Custom Social Media Graphics From Templates | $60/month* |
| Custom: Standard With Personalized Messaging + Option to Replace ASMC Posts With Semi-Custom Graphics From Templates + Custom-Curated Links to Local and Lifestyle Content | $200/month** |
| Instagram Add-On: All Image-Based Facebook Content Will Be Cross-Posted to Instagram | +$40/month |
| LinkedIn Add-On: Up to Three Facebook Posts Most Appropriate for LinkedIn Will Be Posted to Your Feed Each Week | +$10/month |
| Shared Calendar: Calendar Access to View, Approve, Reject or Comment on Scheduled Content | +$12/month |
| Agent Edit Access: To Edit Scheduled Content You'll Receive Your Own Login to Access PorchLight's Social Media Tools | +$20/month |
☂ Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Once the allotted Hub credits are used additional items will be charged to the credit card on file. *Included in BA program. ** Three-month commitment required.
Education & Managing Broker Support—Available Services
| PRICE | |
|---|---|
| Managing Broker Support Line (7 Days a Week) | Included in Split/ARF |
| FUNDAMENTAL AGENT SKILLS TRAINING | |
| Line-by-Line Contracts | |
| Auxiliary Contracts | |
| Contract Templates | |
| CMA | |
| FUNDAMENTAL BUSINESS TRAINING & ACCOUNTABILITY | |
| Systematically Building a Relationship-Based Business | |
| Relationship-Based Philosophy + Business Automation (2 sections) | |
| Presentations & Overcoming Objections (2 sections) | |
| Open House Skills | |
| Referral Generation + Dialogues | |
| Stranger Lead Generation + Sales Dialogues | |
| Business Fundamentals (10-video series) | |
| 10-Week Accountability Sessions | |
| Quarterly Goal Setting | |
| ADVANCED AGENT SKILLS TRAINING | |
| Negotiation (3 sections) | TBD |
| Certified Market Expert Designation Central Denver (3 sections) | TBD |
| Certified Market Expert Designation South Suburbs | TBD |
| Certified Market Expert Designation North Suburbs | TBD |
| Certified Market Expert Designation Boulder County (3 sections) | TBD |
| NEXT LEVEL PROFESSIONAL DEVELOPMENT | |
| Productivity & Time Management | TBD |
| Advanced Conflict Resolution | TBD |
| Overcoming Limiting Beliefs | TBD |
| Maximizing Value in Your Relationships | TBD |
| Power of Effective Questions | TBD |
| Monthly Group Mastermind | TBD |
General/Office—Available Services
| PRICE | |
|---|---|
| Winning, Collaborative Culture | Included in Split/ARF |
| Five Professional Office Spaces | |
| Staff in Every Office Providing Exceptional Service | |
| Use of Event Spaces (cleaning fee applies) | |
| Full-Time PorchLight Systems Support | |
| Weekend Administrative Support |