Comprehensive Services Pricing

Commission Plans

Partner Plans

PLANQUALIFIER (LTM)PHASESPLITUNTIL
Partner Plan A$70,000 AGCI
$2,500,000 Volume
170/30$137,000 AGCI
$4,892,857 Volume
$41,100 to PL
290/10$226,000 AGCI
$8,071,429 Volume
+$8,900 to PL
3100% to Agent
($350 per transaction fee)
Partner Plan B$219,200 AGCI
$7,828,571 Volume
175/25$182,667 AGCI
$6,523,821 Volume
$45,667 to PL
290/10$226,000 AGCI
$8,071,429 Volume
+$4,333 to PL
3100% to Agent
($350 per transaction fee)
Partner Plan C$285,714 AGCI
$10,204,071 Volume
180/20$250,000 AGCI
$8,928,571 Volume
$50,000 to PL
2100% to Agent
($350 per transaction fee)
Partner Plan D$400,000 AGCI
$14,285,714 Volume
185/15$333,333 AGCI
$11,904,750 Volume
$50,000 to PL
2100% to Agent
($350 per transaction fee)
Partner Plan E$666,667 AGCI
$23,809,536 Volume
190/10$500,000 AGCI
$17,857,143 Volume
$50,000 to PL
2100% to Agent
($350 per transaction fee)
PLANQUALIFIER (LTM)PHASESPLITUNTIL
Related Team Plan A$190,751 AGCI
$6,812,536 Volume
170/30$166,750 AGCI
$5,955,357 Volume
$50,025 to PL
290/10$291,500 AGCI
$10,410,714 Volume
+$12,475 to PL
3100% to Agent
($350 per transaction fee)
Related Team Plan B$266,800 AGCI
$9,528,571 Volume
175/25$222,333 AGCI
$7,940,464 Volume
$55,583 to PL
290/10$291,500 AGCI
$10,410,714 Volume
+$6,917 to PL
3100% to Agent
($350 per transaction fee)
Related Team Plan C$357,143 AGCI
$12,755,107 Volume
180/20$312,500 AGCI
$11,160,714 Volume
$62,500 to PL
2100% to Agent
($350 per transaction fee)
Related Team Plan D$500,000 AGCI
$17,857,143 Volume
185/15$416,667 AGCI
$14,880,964 Volume
$62,500 to PL
2100% to Agent
($350 per transaction fee)
Related Team Plan E$833,333 AGCI
$29,761,893 Volume
190/10$625,000 AGCI
$22,321,429 Volume
$62,500 to PL
2100% to Agent
($350 per transaction fee)

Umbrella Plan

PLANPHASESPLITUNTIL
Umbrella Plan160/40$187,500 AGCI
$6,696,429 Volume
$75,000 to PL
290/10

Basecamp Plan

PLANPHASESPLITUNTIL
Basecamp Plan170/30$137,000 AGCI
$4,892,857 Volume
$41,100 to PL
290/10$226,000 AGCI
$8,071,429 Volume
+$8,900 to PL
3100% to Agent
($350 per transaction fee)

Executive Plans

PLANMONTHLY FEEPHASESPLITUNTIL
Executive Plan: Monthly A$2,483190/10$214,000 AGCI
$7,642,857 Volume
$21,400 to PL
2100% to Agent
($350 per transaction fee)
Executive Plan: Monthly B$4,267100% to Agent
($350 per transaction fee)
PLANMONTHLY FEEPHASESPLITUNTIL
Executive Plan: Quick Start A$29,800
nonrefundable
190/10$214,000 AGCI
$7,642,857 Volume
$21,400 to PL
2100% to Agent
($350 per transaction fee)
Executive Plan: Quick Start B$51,200
nonrefundable
100% to Agent
($350 per transaction fee)

Tiered Commission Details

Partner, Related Team, Basecamp and Executive Plans are all considered PorchLight Tiered Commission Plans. The following conditions apply to Tiered Plans:

  • The AGCI included in the Tiered charts is calculated as the gross income brought in from a closing, less any referral fees paid to another broker. Volume is calculated based on an average commission of 2.8%.

  • All plans will be adjusted annually on the agent’s anniversary date (start date). An annual CPI (inflation) update to the plan levels will occur. This adjustment is expected to have minimal impact.

  • For the Partner, Related Team and Executive Plans, an Agent Resource Fee of 0.18% will be issued on the sales price of all transactions.

  • For the Basecamp Plan, the Agent Resource Fee is 0.36% on the sales price of all transactions; drops to .18% once an agent generates $70,000 in AGCI ($2,500,000 in Volume based on 2.8% average commission). Premium TC services are included as long as the agent is paying the .36% Agent Resource Fee.

  • Any agent participating in PorchLight’s newer-to-the-industry training and development program will begin on the Basecamp Plan. After two years on the Basecamp Plan—or after the agent achieves $137,500 in AGCI within a single year, whichever occurs first—the agent will be able to select from the other Tiered Commission Plans.

  • Monthly Technology Fees apply:

    • Partner Plans: $100/month

    • Related Team Plans: $100/month/person

    • No additional Technology Fee for either the Basecamp or Executive Plans

Umbrella Commission Plan

Any agent on the Umbrella Plan as of July 1, 2020 can stay on indefinitely, regardless of production. If their production is under $3,000,000, they will be charged a Business Development Fee of $250/month. Under the plan, enrolled agents receive a 60/40 split until the point in the year when the $75,000 has been paid, then move to 90/10 until the year resets. 

  • Additional services are covered under the Umbrella Plan, above and beyond those covered by the Tiered Plans—see each section of Policies & Processes for detailed information.

  • The AGCI included in the Umbrella chart is calculated as the gross income brought in from a closing, less any referral fees paid to another broker. Volume is calculated based on an average commission of 2.8%.

  • All plans will be adjusted annually on the agent’s anniversary date (start date). An annual CPI (inflation) update to the plan levels will occur. This adjustment is expected to have minimal impact.

  • No Technology Fee

  • No Agent Resource Fee

Listing—Available Services

 PRICE
Professional, Integrated Coordination of All ServicesIncluded in Split/ARF
Listing Syndication to Multiple Websites
LeadingRE Exposure
Yard Sign Installation & Removal
(including name rider, coming soon & under contract rider)
Pre-Listing Services Support Line
(7 days a week)
STAGING
Base Occupied Staging Services☂
(consultation, comprehensive staging report)
$250
Base Vacant Staging Services☂
(consultation, professional staging of standard rooms for 2 months)
$1,395
Base Vacant Staging - Additional Rooms$250 each
Base Vacant Staging Monthly Furniture Rental Cost
(beyond first two free months)
$700/month
Luxury Vacant Staging Services
(consultation, elevated professional staging for 1 month)
0 - 1,500 SF: $2,000+
1,501 - 2,500 SF: $3,000+
2,501 - 5,000 SF: $4,500+
5,001+ SF: custom estimates provided
All monthly fees are based on furniture items selected. Monthly fee will be provided at the time of consultation.
MEASUREMENTS
Listing Measurement☂0 - 1,500 SF: $150
1,501 - 2,500 SF: $175
2,501 - 5,000 SF: $200
5,001+ SF: $225+
CLEANING
Pre-Market "Market Shine" Cleaning☂0 - 1,500 SF: $150
1,501 - 2,500 SF: $200
2,501 - 4,000 SF: $250
4,001+ SF: $50 per each add'l 1,000SF
Full Clean
(pre-market or move out)
0 - 1,500 SF: $250
1,501 - 2,500 SF: $300
2,501 - 4,000 SF: $325
4,001+ SF: $50 per each add'l 1,000SF
Add-on Options:
• Interiors of Cabinets (only available for vacant listings): $50
• Interiors of Fridge (only available for vacant listings): $50
• Interiors of oven: $50
PHOTO & VIDEO—VISUTOUR
Base Photography Package☂
(25 photos)
$150
Additional Photos to Highlight Features
(20 photos)
$50
Matterport 3D Scanning$195 up to 5,000SF
Aerial Drone Photography$105
Aerial Drone Video$360
Neighborhood Photo Package$25
Slideshow$35
Twilight Stills$55
Twilight Aerials$180
Unique Property URL for Virtual Tour$25
Partial Reshoot of Split Appointment$75
Entire Property Reshoot$125
Zillow Walkthrough Video$40
Walkthrough Video$350
PHOTO & VIDEO—AT MEDIA
Highlight-Style Video$650
Upgraded & Custom Photography Package
(pricing based on list price)
up to $399k: $225
$400k - $999k: $300
$1M - $2.9M: $345
$3M - $6M: $450
$6M+: custom quote
Aerial Drone Photos$225
Sunrise Stills$375
Twilight Stills$200
Time Lapse Stills$200
Neighborhood Photos$200
The "Short" Video$550
The "Aerial" Video$550
The "Premium" Video$975

Administrative—Available Services

BASE TC
Included in Split/ARF
Premium TC*
$300 per transaction
BA
$600 per transaction**
Communication With All Parties in a Transaction
Comprehensive View of All Transactions
Detailed View of Each Transaction Status at All Times
Full-Service Listing Processing
Closing File Prep & Delivery (including zipped files to client)
Signature Reminders to Agent
Signature Retrieval With Full Transparency
MLS Entry
Full-Service Under Contract Processing
Full Document Review to Verify Correct Dates, Broker Information, Initials & Signatures
Basic Preparation of Amendments & Disclosures
Track Deadlines
Client Calendar of Contract Dates & Deadlines
Order Title & Ongoing Communication With Title Company
Sending of Contracts to Lender & Resolutions (if requested)
Set Buyer Showings
Gathering & Posting of Testimonials
Database Sorting & Qualifying and Automation Set-Up
Database Management & Continued Automation
Ongoing Agent Database Accountability
Preparation & Automation of Closing & Referral Gifts
Preparation & Automation of Housiversary & Birthday Gifts
Personal Note Writing

☂ Premium TC services are included for all Umbrella agents. *Premium TC services are included for all agents on the Basecamp Plan as long as they are paying the .36% Agent Resource Fee. **The BA program requires a minimum of 20 transactions per year. 

 

Technology—Available Services

 PRICE
CRMIncluded in Monthly
Technology Fee: $100*
Drip Email Campaigns
Automated Listing Notifications
LiveBy – Neighborhood Statistics on Demand
Quarterly Neighborhood Statistics
Cloud CMA (Printed and Live CMA)
Listing Services Automation
Marketing Automation
Google (Gmail, Calendar, Drive)
ShowingTime
CTM
Technology Support of PL Systems
Real-Time Business Metrics:
Tracking to Goal
Production Monitoring
Average Sales Price
Sell Rate
List-to-Sold Price Ratio
Average Commission Rate
Earnings (Net Commissions)
Elevated Technology Support of All Software, Hardware & Devices$125/hr

*No additional Technology Fee for either the Basecamp or Executive Plans.

 

Marketing—Available Services

 PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations☂$10 - $25
Printed Buyer Presentations☂$10
Printed Development Presentations☂TBD
Printed Neighborhood Books☂TBD
Post Inspection Gifts☂$5
Generator Client Gifts☂$5 - $10
PorchLight Referral & Closing Gifts☂starting at $10
Semi-Custom Logo$75
Ads From Template$75
Buyer Need Letters/Postcards/eFlyers$50
Client Moving Announcements (up to 80 printed per client)$50
Custom Marketing Pieces$75/hour
Custom Copywriting (property descriptions, agent bios, etc.)$75/hour
Custom Ads$75/hour
Custom Personal Logo$750
Just Listed/Just Sold Cards$0.68-$0.90 per card
Custom Social Media Management
Standard:
All Agent Social Media Calendar (ASMC) Content Posted to Facebook Business Page
$30/month*
Enhanced:
Standard + Options to Replace ASMC Posts With Semi-Custom Social Media Graphics From Templates
$60/month*
Custom:
Standard With Personalized Messaging + Option to Replace ASMC Posts With Semi-Custom Graphics From Templates + Custom-Curated Links to Local and Lifestyle Content
$200/month**
Instagram Add-On:
All Image-Based Facebook Content Will Be Cross-Posted to Instagram
+$40/month
LinkedIn Add-On:
Up to Three Facebook Posts Most Appropriate for LinkedIn Will Be Posted to Your Feed Each Week
+$10/month
Shared Calendar:
Calendar Access to View, Approve, Reject or Comment on Scheduled Content
+$12/month
Agent Edit Access:
To Edit Scheduled Content You'll Receive Your Own Login to Access PorchLight's Social Media Tools
+$20/month

☂ Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Once the allotted Hub credits are used additional items will be charged to the credit card on file. *Included in BA program. ** Three-month commitment required.

Education & Managing Broker Support—Available Services

 PRICE
Managing Broker Support Line (7 Days a Week)Included in Split/ARF
FUNDAMENTAL AGENT SKILLS TRAINING
Line-by-Line Contracts
Auxiliary Contracts
Contract Templates
CMA
FUNDAMENTAL BUSINESS TRAINING & ACCOUNTABILITY
Systematically Building a Relationship-Based Business
Relationship-Based Philosophy + Business Automation (2 sections)
Presentations & Overcoming Objections (2 sections)
Open House Skills
Referral Generation + Dialogues
Stranger Lead Generation + Sales Dialogues
Business Fundamentals (10-video series)
10-Week Accountability Sessions
Quarterly Goal Setting
ADVANCED AGENT SKILLS TRAINING
Negotiation (3 sections)TBD
Certified Market Expert Designation Central Denver (3 sections)TBD
Certified Market Expert Designation South SuburbsTBD
Certified Market Expert Designation North SuburbsTBD
Certified Market Expert Designation Boulder County (3 sections)TBD
NEXT LEVEL PROFESSIONAL DEVELOPMENT
Productivity & Time ManagementTBD
Advanced Conflict ResolutionTBD
Overcoming Limiting BeliefsTBD
Maximizing Value in Your RelationshipsTBD
Power of Effective QuestionsTBD
Monthly Group MastermindTBD

General/Office—Available Services

 PRICE
Winning, Collaborative CultureIncluded in Split/ARF
Five Professional Office Spaces
Staff in Every Office Providing Exceptional Service
Use of Event Spaces (cleaning fee applies)
Full-Time PorchLight Systems Support
Weekend Administrative Support

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