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Comprehensive Services Pricing
- Commission Plans
- Partner Plans
- Related Team Plans
- Executive Plans
- Umbrella Plan
- Tiered Commission Details
- Umbrella Commission Details
- Listing—Available Services
- Business Support—Available Services
- Technology—Available Services
- Marketing—Available Services
- Education & Managing Broker Support—Available Services
- General/Office—Available Services
Commission Plans
Partner Plans
| PLAN | QUALIFIER (LTM) | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Partner Plan A | N/A* | 1 | 70/30 | $137,000 AGCI $4,892,857 Volume $41,100 to PL |
| 2 | 85/15 | $213,000 AGCI $7,607,143 Volume +$11,400 to PL |
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| 3 | 100% to Agent ($700 per transaction fee) | |||
| Partner Plan B | $219,200 AGCI $7,828,571 Volume | 1 | 75/25 | $187,500 AGCI $6,696,429 Volume $46,875 to PL |
| 2 | 85/15 | $225,000 AGCI $8,035,714 Volume +$5,625 to PL |
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| 3 | 100% to Agent ($700 per transaction fee) | |||
| Partner Plan C | $285,714 AGCI $10,204,071 Volume | 1 | 80/20 | $262,500 AGCI $9,375,000 Volume $52,500 to PL |
| 2 | 100% to Agent ($700 per transaction fee) | |||
| Partner Plan D | $400,000 AGCI $14,285,714 Volume | 1 | 85/15 | $350,000 AGCI $12,500,000 Volume $52,500 to PL |
| 2 | 100% to Agent ($700 per transaction fee) | |||
| Partner Plan E | $666,667 AGCI $23,809,536 Volume | 1 | 90/10 | $525,000 AGCI $18,750,000 Volume $52,500 to PL |
| 2 | 100% to Agent ($700 per transaction fee) |
*All New-To-Real-Estate Agents are required to participate in the Mentorship Program and pay a 20% referral fee on their first 4 transactions (see the PorchLight Mentorship Program one-pager for full details).
Related Team Plans
| PLAN | QUALIFIER (LTM) | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Related Team Plan A | $190,751 AGCI $6,812,536 Volume | 1 | 70/30 | $175,000 AGCI $6,250,000 Volume $52,500 to PL |
| 2 | 90/10 | $306,250 AGCI $10,937,500 Volume +$13,125 to PL |
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| 3 | 100% to Agent ($700 per transaction fee) | |||
| Related Team Plan B | $266,800 AGCI $9,528,571 Volume | 1 | 75/25 | $234,000 AGCI $8,357,143 Volume $58,500 to PL |
| 2 | 90/10 | $305,250 AGCI $10,901,786 Volume +$7,125 to PL |
||
| 3 | 100% to Agent ($700 per transaction fee) | |||
| Related Team Plan C | $357,143 AGCI $12,755,107 Volume | 1 | 80/20 | $338,125 AGCI $11,718,750 Volume $65,625 to PL |
| 2 | 100% to Agent ($700 per transaction fee) | |||
| Related Team Plan D | $500,000 AGCI $17,857,143 Volume | 1 | 85/15 | $437,500 AGCI $15,625,000 Volume $65,625 to PL |
| 2 | 100% to Agent ($700 per transaction fee) | |||
| Related Team Plan E | $833,333 AGCI $29,761,893 Volume | 1 | 90/10 | $656,250 AGCI $23,437,500 Volume $65,625 to PL |
| 2 | 100% to Agent ($700 per transaction fee) |
Executive Plans
| PLAN | MONTHLY FEE | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Executive Plan: Monthly A | $2,602.50 | 1 | 90/10 | $224,700 AGCI $8,025,000 Volume $22,470 to PL |
| 2 | 100% to Agent ($700 per transaction fee) | |||
| Executive Plan: Monthly B | $4,475 | 100% to Agent ($700 per transaction fee) |
| PLAN | MONTHLY FEE | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Executive Plan: Quick Start A | $31,230 nonrefundable | 1 | 90/10 | $224,700 AGCI $8,025,000 Volume $22,470 to PL |
| 2 | 100% to Agent ($700 per transaction fee) | |||
| Executive Plan: Quick Start B | $53,700 nonrefundable | 100% to Agent ($700 per transaction fee) |
Umbrella Plan
| PLAN | QUALIFIER (LTM) | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Umbrella Plan | $140,000 AGCI $5,000,000 Volume | 1 | 60/40 | $187,500 AGCI $6,696,429 Volume $75,000 to PL |
| 2 | 90/10 |
Tiered Commission Details
Partner, Related Team and Executive Plans are all considered PorchLight Tiered Commission Plans. The following conditions apply to Tiered Plans:
The AGCI included in the Tiered charts is calculated as the gross income brought in from a closing, less any referral fees paid to another broker. Volume is calculated based on an average commission of 2.8%.
All plans will be adjusted annually on the agent’s anniversary date (start date). An annual CPI (inflation) update to the plan levels will occur. This adjustment is expected to have minimal impact.
An Agent Resource Fee (ARF) of 0.18% will be issued on the sales price of all transactions.
All New-To-Real-Estate Agents will start on Partner Plan A and are required to participate in the Mentorship Program and pay a 20% referral fee on their first 4 transactions (see the PorchLight Mentorship Program one-pager for full details).
Monthly Technology Fees apply:
Partner Plans: $100/month
Related Team Plans: $100/month/person
No additional Technology Fee for the Executive Plans
Umbrella Commission Plan
Under the Umbrella Plan, enrolled agents receive a 60/40 split until the point in the year when the $75,000 has been paid, then move to 90/10 until the year resets.
Additional services are covered under the Umbrella Plan, above and beyond those covered by the Tiered Plans—see each section of Policies & Processes for detailed information.
The AGCI included in the Umbrella chart is calculated as the gross income brought in from a closing, less any referral fees paid to another broker. Volume is calculated based on an average commission of 2.8%.
All plans will be adjusted annually on the agent’s anniversary date (start date). An annual CPI (inflation) update to the plan levels will occur. This adjustment is expected to have minimal impact.
No Technology Fee
No Agent Resource Fee
Listing—Available Services
| PRICE | |
|---|---|
| Professional, Integrated Coordination of All Services | Included in Split/ARF |
| Listing Syndication to Multiple Websites | |
| LeadingRE Exposure | |
| Luxury Portfolio International Exposure for $1M+ Listings | |
| Yard Sign Installation & Removal (including name rider, coming soon & under contract rider) |
|
| Pre-Listing Services Support Line (7 days a week) |
|
| Base Property Marketing Suite 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer |
|
| Luxury Property Marketing Suite☂ (if $1M+) 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer | $200 |
| STAGING | |
| Base Occupied Staging Services☂ (consultation, comprehensive staging report) | $250 |
| Base Vacant Staging Services☂ (consultation, professional staging of standard rooms for 2 months) | $1,395 |
| Base Vacant Staging - Additional Rooms | $250 each |
| Base Vacant Staging Monthly Furniture Rental Cost (beyond first two free months) | $700/month |
| Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month) | 0 - 1,500 SF: $2,000+ |
| 1,501 - 2,500 SF: $3,000+ | |
| 2,501 - 5,000 SF: $4,500+ | |
| 5,001+ SF: custom estimates provided | |
| All monthly fees are based on furniture items selected. Monthly fee will be provided at the time of consultation. | |
| MEASUREMENTS | |
| Listing Measurement☂ | 0 - 1,500 SF: $150 |
| 1,501 - 2,500 SF: $175 | |
| 2,501 - 5,000 SF: $200 | |
| 5,001+ SF: $225+ | |
| CLEANING | |
| Pre-Market "Market Shine" Cleaning☂ | 0 - 1,500 SF: $150 |
| 1,501 - 2,500 SF: $200 | |
| 2,501 - 4,000 SF: $250 | |
| 4,001+ SF: $50 per each add'l 1,000SF | |
| Full Clean (pre-market or move out) | 0 - 1,500 SF: $250 |
| 1,501 - 2,500 SF: $300 | |
| 2,501 - 4,000 SF: $325 | |
| 4,001+ SF: $50 per each add'l 1,000SF | |
| Add-on Options: • Interiors of Cabinets (only available for vacant listings): $50 • Interiors of Fridge (only available for vacant listings): $50 • Interiors of oven: $50 |
|
| PHOTO & VIDEO—VISUTOUR | |
| Base Photography Package☂ (25 photos) | $150 |
| Additional Photos to Highlight Features (20 photos) | $50 |
| Matterport 3D Scanning | $195 up to 5,000SF |
| Aerial Drone Photography | $105 |
| Aerial Drone Video | $360 |
| Neighborhood Photo Package | $25 |
| Slideshow | $35 |
| Twilight Stills | $55 |
| Twilight Aerials | $180 |
| Unique Property URL for Virtual Tour | $25 |
| Partial Reshoot/Pre-shoot or Split Appointment | $75 |
| Entire Property Reshoot | $125 |
| Zillow Walkthrough Video | $40 |
| Walkthrough Video | $350 |
| PHOTO & VIDEO—AT MEDIA | |
| Highlight-Style Video | $650 |
| Upgraded & Custom Photography Package (pricing based on list price) | up to $399k: $275 |
| $400k - $999k: $350 | |
| $1M - $1.9M: $400 | |
| $2M - $2.9M: $475 | |
| $3M - $4.9M: $575 | |
| $5M - $6.9M: $700 | |
| $7M+: custom quote | |
| Aerial Drone Photos | $250 |
| Sunrise Stills | $375 |
| Twilight Stills | $200 |
| Neighborhood Photos | $200 |
| The "Short" Video | $550 |
| The "Aerial" Video | $550 |
| The "Premium" Video | $975 |
These services are included for all Umbrella agents—other services are available at a reduced cost when used as a replacement to included services.
Business Support—Available Services*
| COST | |
|---|---|
| TRANSACTION SERVICES | |
| ESSENTIAL TC SERVICES☂ (formerly Premium TC Services) | $350/transaction |
| ELITE TC SERVICES** (formerly BA Services) | $300/transaction: Umbrella agents $500/transaction: all other agents |
| DATABASE | |
| PRE-IMPORT DATABASE CLEANUP Formatting existing database contact list to best match and work with PorchLight’s CRM import sheet. | DATABASE AGENTS: Up to 2 hours included additional hours: $50/hour |
| NON-DATABASE AGENTS: original list of: up to 250 contacts: $100 251 – 500 contacts: $200 501 – 750 contacts: $300 |
|
| DATABASE ON-BOARDING | DATABASE AGENTS ONLY: Up to 2 hours included additional hours: $50/hour |
| DATABASE SERVICES | DATABASE AGENTS ONLY: database under 250: $200/month database 250 – 400: $250/month database 401 – 550: $300/month |
| SOCIAL MEDIA MANAGEMENT | |
| STANDARD | $20/month
|
| ENHANCED (Posting to one platform included in Elite TC & Database Services) | $60/month
|
| CUSTOM (3-month commitment) | $250/month
|
| FB CREATION/OPTIMIZATION ADD-ON | $50
|
| PERSONAL ASSISTANT PROGRAM | |
| QUARTER-TIME ASSISTANT (10 hours per week) | $1,688/Month + .75% GCI |
| HALF-TIME ASSISTANT (20 hours per week) | $3,335/Month + 1% GCI |
| FULL-TIME ASSISTANT (40 hours per week) | $6,670/Month + 1.25% GCI |
Premium TC services are included for all Umbrella agents. *All services require a one-year commitment (agents can level up to a higher level of service at any time, but cannot decrease transaction service level or opt out of database services until their next commission anniversary date). **Must have LTM production of at least $5M to qualify for BA Services. View the Business Support Services Brochure for more information.
Technology—Available Services
| PRICE | |
|---|---|
| CRM | Included in Monthly Technology Fee: $100☂* |
| Drip Email Campaigns | |
| Automated Listing Notifications | |
| LiveBy – Neighborhood Statistics on Demand | |
| Quarterly Neighborhood Statistics | |
| RealScout Search Platform | |
| Cloud CMA (Printed and Live CMA) | |
| Listing Services Automation | |
| Marketing Automation | |
| Google (Gmail, Calendar, Drive) | |
| ShowingTime | |
| CTM | |
| Technology Support of PL Systems | |
| Real-Time Business Metrics: | |
| Tracking to Goal | |
| Production Monitoring | |
| Average Sales Price | |
| Sell Rate | |
| List-to-Sold Price Ratio | |
| Average Commission Rate | |
| Earnings (Net Commissions) | |
| Elevated Technology Support of All Software, Hardware & Devices | $125/hr |
Technology Fee included for all Umbrella agents. *No additional Technology Fee for Executive Plans.
Marketing—Available Services
| PRICE | |
|---|---|
| Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month) | Included in Split/ARF |
| Digital Referral-Generating Event Invitations From Templates | |
| Weekly Agent Social Media Plan | |
| Semi-Custom Social Media Graphics From Templates | |
| Lifestyle Professional Credibility Pieces (12 per year) | |
| Market-Related Professional Credibility Pieces (12 per year) | |
| Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder) | |
| Facebook Cover Photos | |
| Notecards & Envelopes | |
| Agent Profile Sheet (to be included in presentations) | |
| Digital Listing Presentations (Essentials & Signature) | |
| Digital Buyer Presentations | |
| Digital Development Presentation | |
| Digital Neighborhood Books | |
| Printed Listing Presentations☂ | $10 - $25 |
| Printed Buyer Presentations☂ | $10 |
| Printed Development Presentations☂ | $7 |
| Printed Neighborhood Books☂ | $5 |
| Post Inspection Gifts☂ | $5 - $10 |
| Generator Client Gifts☂ | starting at $5 |
| PorchLight Referral & Closing Gifts☂ | starting at $10 |
| Semi-Custom Logo | $75 |
| Ads From Template | $75 |
| Buyer Need eFlyers | $50 |
| Client Moving Announcements (up to 80 printed per client) | $50 |
| Custom Marketing Pieces | $75/hour |
| Custom Copywriting (property descriptions, custom postcard content, etc.) | $75/hour |
| Custom Ads | $75/hour |
| Custom Personal Logo | $750 |
| Just Listed/Just Sold Cards | $0.68-$0.90 per card |
| Monthly Agent eNewsletter | $75/month* |
| Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools | costs vary |
| CUSTOM SOCIAL MEDIA MANAGEMENT | |
| Standard: Up to seven posts per week from the ASMC posted to one social platform | $20/month* |
| Enhanced: Standard + option to replace ASMC posts with semi-custom social media graphics from templates | $60/month* |
| Custom: Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access. | $250/month** |
| Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans. | +$10/month/each |
| LinkinBio Add-On: Adding LinkinBio to Custom plan. | +$10/month |
| FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page. | +$50 |
Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Once the allotted Hub credits are used additional items will be charged to the credit card on file. *Included for agents in the BA program or Database program. **Three-month commitment required
Education & Managing Broker Support—Available Services
| PRICE | |
|---|---|
| Managing Broker Support Line (7 Days a Week) | Included in Split/ARF* |
| SYSTEMS CLASSES | |
| Initial Onboarding | |
| Business Support Services & Transaction Processes | |
| Operating Your PorchLight CRM To Maximize Referrals | |
| Business Operations & Analytics | |
| Marketing Tools For Your Business | |
| Searches, Market Stats & CMAs | |
| PorchLight Relocation & Lead Generation | |
| Agent Skills Training | |
| PorchLight Contracts | |
| Open Systems Help Sessions | |
| CONTRACT CLASSES | |
| Auxiliary Contracts | |
| Contract Templates | |
| Line-By-Line Contracts | |
| ACCOUNTABILITY & SEASONED AGENT GROUPS (QUALIFICATIONS APPLY) | |
| New Agent Accountability Groups | |
| Seasoned Agent Accountability Groups | |
| Titanium Club Mastermind (agents $30M+ annual production) | |
| Platinum Club Mastermind (agents $20M to $29.99M in annual production) | |
| Gold Club Mastermind (agents $10M to $19.99M in annual production) | |
| Silver Club Mastermind (agents $6M to $9.99M in annual production) | |
| Investor Mastermind (must own and invest in property) | |
| MARKET EDUCATION CLASSES | |
| Certified Market Expert Designation Boulder County (3 sections) | |
| Certified Market Expert Designation Central Denver (3 sections) | |
| Certified Market Expert Designation North Suburbs | |
| Certified Market Expert Designation South Suburbs |
*Charges for CE credits apply.
General/Office—Available Services
| PRICE | |
|---|---|
| Winning, Collaborative Culture | Included in Split/ARF |
| Six Professional Office Spaces | |
| Staff in Every Office Providing Exceptional Service | |
| Use of Event Spaces (cleaning fee applies) | |
| Full-Time PorchLight Systems Support |