Comprehensive Services Pricing

Commission Plans

Partner Plans

PLANQUALIFIER (LTM)PHASESPLITUNTIL
Partner Plan AN/A*170/30$137,000 AGCI
$4,892,857 Volume
$41,100 to PL
285/15$213,000 AGCI
$7,607,143 Volume
+$11,400 to PL
3100% to Agent
($700 per transaction fee)
Partner Plan B$219,200 AGCI
$7,828,571 Volume
175/25$187,500 AGCI
$6,696,429 Volume
$46,875 to PL
285/15$225,000 AGCI
$8,035,714 Volume
+$5,625 to PL
3100% to Agent
($700 per transaction fee)
Partner Plan C$285,714 AGCI
$10,204,071 Volume
180/20$262,500 AGCI
$9,375,000 Volume
$52,500 to PL
2100% to Agent
($700 per transaction fee)
Partner Plan D$400,000 AGCI
$14,285,714 Volume
185/15$350,000 AGCI
$12,500,000 Volume
$52,500 to PL
2100% to Agent
($700 per transaction fee)
Partner Plan E$666,667 AGCI
$23,809,536 Volume
190/10$525,000 AGCI
$18,750,000 Volume
$52,500 to PL
2100% to Agent
($700 per transaction fee)

*All New-To-Real-Estate Agents are required to participate in the Mentorship Program and pay a 20% referral fee on their first 4 transactions (see the PorchLight Mentorship Program one-pager for full details).

PLANQUALIFIER (LTM)PHASESPLITUNTIL
Related Team Plan A$190,751 AGCI
$6,812,536 Volume
170/30$175,000 AGCI
$6,250,000 Volume
$52,500 to PL
290/10$306,250 AGCI
$10,937,500 Volume
+$13,125 to PL
3100% to Agent
($700 per transaction fee)
Related Team Plan B$266,800 AGCI
$9,528,571 Volume
175/25$234,000 AGCI
$8,357,143 Volume
$58,500 to PL
290/10$305,250 AGCI
$10,901,786 Volume
+$7,125 to PL
3100% to Agent
($700 per transaction fee)
Related Team Plan C$357,143 AGCI
$12,755,107 Volume
180/20$338,125 AGCI
$11,718,750 Volume
$65,625 to PL
2100% to Agent
($700 per transaction fee)
Related Team Plan D$500,000 AGCI
$17,857,143 Volume
185/15$437,500 AGCI
$15,625,000 Volume
$65,625 to PL
2100% to Agent
($700 per transaction fee)
Related Team Plan E$833,333 AGCI
$29,761,893 Volume
190/10$656,250 AGCI
$23,437,500 Volume
$65,625 to PL
2100% to Agent
($700 per transaction fee)

Executive Plans

PLANMONTHLY FEEPHASESPLITUNTIL
Executive Plan: Monthly A$2,602.50190/10$224,700 AGCI
$8,025,000 Volume
$22,470 to PL
2100% to Agent
($700 per transaction fee)
Executive Plan: Monthly B$4,475100% to Agent
($700 per transaction fee)
PLANMONTHLY FEEPHASESPLITUNTIL
Executive Plan: Quick Start A$31,230
nonrefundable
190/10$224,700 AGCI
$8,025,000 Volume
$22,470 to PL
2100% to Agent
($700 per transaction fee)
Executive Plan: Quick Start B$53,700
nonrefundable
100% to Agent
($700 per transaction fee)

Umbrella Plan

PLANQUALIFIER (LTM)PHASESPLITUNTIL
Umbrella Plan$140,000 AGCI
$5,000,000 Volume
160/40$187,500 AGCI
$6,696,429 Volume
$75,000 to PL
290/10

Tiered Commission Details

Partner, Related Team and Executive Plans are all considered PorchLight Tiered Commission Plans. The following conditions apply to Tiered Plans:

  • The AGCI included in the Tiered charts is calculated as the gross income brought in from a closing, less any referral fees paid to another broker. Volume is calculated based on an average commission of 2.8%.

  • All plans will be adjusted annually on the agent’s anniversary date (start date). An annual CPI (inflation) update to the plan levels will occur. This adjustment is expected to have minimal impact.

  • An Agent Resource Fee (ARF) of 0.18% will be issued on the sales price of all transactions.

  • All New-To-Real-Estate Agents will start on Partner Plan A and are required to participate in the Mentorship Program and pay a 20% referral fee on their first 4 transactions (see the PorchLight Mentorship Program one-pager for full details).

  • Monthly Technology Fees apply:

    • Partner Plans: $100/month

    • Related Team Plans: $100/month/person

    • No additional Technology Fee for the Executive Plans

Umbrella Commission Plan

Under the Umbrella Plan, enrolled agents receive a 60/40 split until the point in the year when the $75,000 has been paid, then move to 90/10 until the year resets.

  • Additional services are covered under the Umbrella Plan, above and beyond those covered by the Tiered Plans—see each section of Policies & Processes for detailed information.

  • The AGCI included in the Umbrella chart is calculated as the gross income brought in from a closing, less any referral fees paid to another broker. Volume is calculated based on an average commission of 2.8%.

  • All plans will be adjusted annually on the agent’s anniversary date (start date). An annual CPI (inflation) update to the plan levels will occur. This adjustment is expected to have minimal impact.

  • No Technology Fee

  • No Agent Resource Fee

Listing—Available Services

 PRICE
Professional, Integrated Coordination of All ServicesIncluded in Split/ARF
Listing Syndication to Multiple Websites
LeadingRE Exposure
Luxury Portfolio International Exposure for $1M+ Listings
Yard Sign Installation & Removal
(including name rider, coming soon & under contract rider)
Pre-Listing Services Support Line
(7 days a week)
Base Property Marketing Suite
15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer
Luxury Property Marketing Suite☂ (if $1M+)
15 booklet brochures, 25 bookmark flyers, 1 laminated sign,
special feature cards, eFlyer
$200
STAGING
Base Occupied Staging Services☂
(consultation, comprehensive staging report)
$250
Base Vacant Staging Services☂
(consultation, professional staging of standard rooms for 2 months)
$1,395
Base Vacant Staging - Additional Rooms$250 each
Base Vacant Staging Monthly Furniture Rental Cost
(beyond first two free months)
$700/month
Luxury Vacant Staging Services
(consultation, elevated professional staging for 1 month)
0 - 1,500 SF: $2,000+
1,501 - 2,500 SF: $3,000+
2,501 - 5,000 SF: $4,500+
5,001+ SF: custom estimates provided
All monthly fees are based on furniture items selected. Monthly fee will be provided at the time of consultation.
MEASUREMENTS
Listing Measurement☂0 - 1,500 SF: $150
1,501 - 2,500 SF: $175
2,501 - 5,000 SF: $200
5,001+ SF: $225+
CLEANING
Pre-Market "Market Shine" Cleaning☂0 - 1,500 SF: $150
1,501 - 2,500 SF: $200
2,501 - 4,000 SF: $250
4,001+ SF: $50 per each add'l 1,000SF
Full Clean
(pre-market or move out)
0 - 1,500 SF: $250
1,501 - 2,500 SF: $300
2,501 - 4,000 SF: $325
4,001+ SF: $50 per each add'l 1,000SF
Add-on Options:
• Interiors of Cabinets (only available for vacant listings): $50
• Interiors of Fridge (only available for vacant listings): $50
• Interiors of oven: $50
PHOTO & VIDEO—VISUTOUR
Base Photography Package☂
(25 photos)
$150
Additional Photos to Highlight Features
(20 photos)
$50
Matterport 3D Scanning$195 up to 5,000SF
Aerial Drone Photography$105
Aerial Drone Video$360
Neighborhood Photo Package$25
Slideshow$35
Twilight Stills$55
Twilight Aerials$180
Unique Property URL for Virtual Tour$25
Partial Reshoot/Pre-shoot or Split Appointment$75
Entire Property Reshoot$125
Zillow Walkthrough Video$40
Walkthrough Video$350
PHOTO & VIDEO—AT MEDIA
Highlight-Style Video$650
Upgraded & Custom Photography Package
(pricing based on list price)
up to $399k: $275
$400k - $999k: $350
$1M - $1.9M: $400
$2M - $2.9M: $475
$3M - $4.9M: $575
$5M - $6.9M: $700
$7M+: custom quote
Aerial Drone Photos$250
Sunrise Stills$375
Twilight Stills$200
Neighborhood Photos$200
The "Short" Video$550
The "Aerial" Video$550
The "Premium" Video$975

☂ These services are included for all Umbrella agents—other services are available at a reduced cost when used as a replacement to included services.

Business Support—Available Services*

 COST
TRANSACTION SERVICES
ESSENTIAL TC SERVICES
(formerly Premium TC Services)
$350/transaction
ELITE TC SERVICES**
(formerly BA Services)
$300/transaction: Umbrella agents
$500/transaction: all other agents
DATABASE
PRE-IMPORT DATABASE CLEANUP
Formatting existing database contact list to best match and work with
PorchLight’s CRM import sheet.
DATABASE AGENTS:
Up to 2 hours included
additional hours: $50/hour
NON-DATABASE AGENTS:
original list of:
up to 250 contacts: $100
251 – 500 contacts: $200
501 – 750 contacts: $300
DATABASE ON-BOARDING DATABASE AGENTS ONLY:
Up to 2 hours included
additional hours: $50/hour
DATABASE SERVICESDATABASE AGENTS ONLY:
database under 250: $200/month
database 250 – 400: $250/month
database 401 – 550: $300/month
SOCIAL MEDIA MANAGEMENT
STANDARD$20/month
  • Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn.
  • Additional platforms are $10/month/each. For example if you want content posted to Facebook and Instagram the total would be $30/month.
ENHANCED (Posting to one platform included
in Elite TC & Database Services)
$60/month
  • Up to seven posts per week from the ASMC posted to one social platform.
  • Option to replace your daily content post with agent-specific social graphics
    (Just Listed, Just Sold, etc.) when ordered.
  • Additional platforms are $10/month/each. For example if you want content posted to Facebook and LinkedIn the total would be $70/month.
CUSTOM (3-month commitment)$250/month
  • Up to six posts per week, a blend of ASMC and original content posted to three platforms: Facebook, Instagram and LinkedIn with personalized messaging.
  • Up to two custom created graphics per week (Home of the Week, Tips, etc.).
  • Includes Calendar Edit Access, allowing you to edit scheduled content using your own login to access PorchLight’s social media tools.
  • LinkinBio can be added for $10/month.
FB CREATION/OPTIMIZATION ADD-ON$50
  • Creation of a Facebook Business Page or optimization of an already existing page.
PERSONAL ASSISTANT PROGRAM
QUARTER-TIME ASSISTANT (10 hours per week)$1,688/Month + .75% GCI
HALF-TIME ASSISTANT (20 hours per week)$3,335/Month + 1% GCI
FULL-TIME ASSISTANT (40 hours per week)$6,670/Month + 1.25% GCI

☂ Premium TC services are included for all Umbrella agents. *All services require a one-year commitment (agents can level up to a higher level of service at any time, but cannot decrease transaction service level or opt out of database services until their next commission anniversary date). **Must have LTM production of at least $5M to qualify for BA Services. View the Business Support Services Brochure for more information.

Technology—Available Services

 PRICE
CRMIncluded in Monthly
Technology Fee: $100*
Drip Email Campaigns
Automated Listing Notifications
LiveBy – Neighborhood Statistics on Demand
Quarterly Neighborhood Statistics
RealScout Search Platform
Cloud CMA (Printed and Live CMA)
Listing Services Automation
Marketing Automation
Google (Gmail, Calendar, Drive)
ShowingTime
CTM
Technology Support of PL Systems
Real-Time Business Metrics:
Tracking to Goal
Production Monitoring
Average Sales Price
Sell Rate
List-to-Sold Price Ratio
Average Commission Rate
Earnings (Net Commissions)
Elevated Technology Support of All Software, Hardware & Devices$125/hr

☂ Technology Fee included for all Umbrella agents. *No additional Technology Fee for Executive Plans.

Marketing—Available Services

 PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Agent Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations☂$10 - $25
Printed Buyer Presentations☂$10
Printed Development Presentations☂$7
Printed Neighborhood Books☂$5
Post Inspection Gifts☂$5 - $10
Generator Client Gifts☂starting at $5
PorchLight Referral & Closing Gifts☂starting at $10
Semi-Custom Logo$75
Ads From Template$75
Buyer Need eFlyers$50
Client Moving Announcements (up to 80 printed per client)$50
Custom Marketing Pieces$75/hour
Custom Copywriting (property descriptions, custom postcard content, etc.)$75/hour
Custom Ads$75/hour
Custom Personal Logo$750
Just Listed/Just Sold Cards$0.68-$0.90 per card
Monthly Agent eNewsletter$75/month*
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Toolscosts vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard:
Up to seven posts per week from the ASMC posted to one social platform
$20/month*
Enhanced:
Standard + option to replace ASMC posts with semi-custom social media graphics from templates
$60/month*
Custom:
Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access.
$250/month**
Platform Add-On:
Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans.
+$10/month/each
LinkinBio Add-On: Adding LinkinBio to Custom plan.+$10/month
FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page.+$50

☂ Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Once the allotted Hub credits are used additional items will be charged to the credit card on file. *Included for agents in the BA program or Database program. **Three-month commitment required

Education & Managing Broker Support—Available Services

 PRICE
Managing Broker Support Line (7 Days a Week)Included in Split/ARF*
SYSTEMS CLASSES
Initial Onboarding
Business Support Services & Transaction Processes
Operating Your PorchLight CRM To Maximize Referrals
Business Operations & Analytics
Marketing Tools For Your Business
Searches, Market Stats & CMAs
PorchLight Relocation & Lead Generation
Agent Skills Training
PorchLight Contracts
Open Systems Help Sessions
CONTRACT CLASSES
Auxiliary Contracts
Contract Templates
Line-By-Line Contracts
ACCOUNTABILITY & SEASONED AGENT GROUPS (QUALIFICATIONS APPLY)
New Agent Accountability Groups
Seasoned Agent Accountability Groups
Titanium Club Mastermind (agents $30M+ annual production)
Platinum Club Mastermind (agents $20M to $29.99M in annual production)
Gold Club Mastermind (agents $10M to $19.99M in annual production)
Silver Club Mastermind (agents $6M to $9.99M in annual production)
Investor Mastermind (must own and invest in property)
MARKET EDUCATION CLASSES
Certified Market Expert Designation Boulder County (3 sections)
Certified Market Expert Designation Central Denver (3 sections)
Certified Market Expert Designation North Suburbs
Certified Market Expert Designation South Suburbs

*Charges for CE credits apply.

General/Office—Available Services

 PRICE
Winning, Collaborative CultureIncluded in Split/ARF
Six Professional Office Spaces
Staff in Every Office Providing Exceptional Service
Use of Event Spaces (cleaning fee applies)
Full-Time PorchLight Systems Support
WordPress Lightbox

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