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Comprehensive Services Pricing
- Commission Plans
- Partner Plans
- Related Team Plans
- Umbrella Plan
- Basecamp Plan
- Executive Plans
- Tiered Commission Details
- Umbrella Commission Plan
- Listing—Available Services
- Business Support—Available Services
- Technology—Available Services
- Marketing—Available Services
- Education & Managing Broker Support—Available Services
- General/Office—Available Services
Commission Plans
Partner Plans
| PLAN | QUALIFIER (LTM) | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Partner Plan A | $70,000 AGCI $2,500,000 Volume | 1 | 70/30 | $137,000 AGCI $4,892,857 Volume $41,100 to PL |
| 2 | 90/10 | $226,000 AGCI $8,071,429 Volume +$8,900 to PL |
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| 3 | 100% to Agent ($350 per transaction fee) | |||
| Partner Plan B | $219,200 AGCI $7,828,571 Volume | 1 | 75/25 | $182,667 AGCI $6,523,821 Volume $45,667 to PL |
| 2 | 90/10 | $226,000 AGCI $8,071,429 Volume +$4,333 to PL |
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| 3 | 100% to Agent ($350 per transaction fee) | |||
| Partner Plan C | $285,714 AGCI $10,204,071 Volume | 1 | 80/20 | $250,000 AGCI $8,928,571 Volume $50,000 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Partner Plan D | $400,000 AGCI $14,285,714 Volume | 1 | 85/15 | $333,333 AGCI $11,904,750 Volume $50,000 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Partner Plan E | $666,667 AGCI $23,809,536 Volume | 1 | 90/10 | $500,000 AGCI $17,857,143 Volume $50,000 to PL |
| 2 | 100% to Agent ($350 per transaction fee) |
Related Team Plans
| PLAN | QUALIFIER (LTM) | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Related Team Plan A | $190,751 AGCI $6,812,536 Volume | 1 | 70/30 | $166,750 AGCI $5,955,357 Volume $50,025 to PL |
| 2 | 90/10 | $291,500 AGCI $10,410,714 Volume +$12,475 to PL |
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| 3 | 100% to Agent ($350 per transaction fee) | |||
| Related Team Plan B | $266,800 AGCI $9,528,571 Volume | 1 | 75/25 | $222,333 AGCI $7,940,464 Volume $55,583 to PL |
| 2 | 90/10 | $291,500 AGCI $10,410,714 Volume +$6,917 to PL |
||
| 3 | 100% to Agent ($350 per transaction fee) | |||
| Related Team Plan C | $357,143 AGCI $12,755,107 Volume | 1 | 80/20 | $312,500 AGCI $11,160,714 Volume $62,500 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Related Team Plan D | $500,000 AGCI $17,857,143 Volume | 1 | 85/15 | $416,667 AGCI $14,880,964 Volume $62,500 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Related Team Plan E | $833,333 AGCI $29,761,893 Volume | 1 | 90/10 | $625,000 AGCI $22,321,429 Volume $62,500 to PL |
| 2 | 100% to Agent ($350 per transaction fee) |
Umbrella Plan
| PLAN | PHASE | SPLIT | UNTIL |
|---|---|---|---|
| Umbrella Plan | 1 | 60/40 | $187,500 AGCI $6,696,429 Volume $75,000 to PL |
| 2 | 90/10 |
Basecamp Plan
| PLAN | PHASE | SPLIT | UNTIL |
|---|---|---|---|
| Basecamp Plan | 1 | 70/30 | $137,000 AGCI $4,892,857 Volume $41,100 to PL |
| 2 | 90/10 | $226,000 AGCI $8,071,429 Volume +$8,900 to PL |
|
| 3 | 100% to Agent ($350 per transaction fee) |
Executive Plans
| PLAN | MONTHLY FEE | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Executive Plan: Monthly A | $2,483 | 1 | 90/10 | $214,000 AGCI $7,642,857 Volume $21,400 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Executive Plan: Monthly B | $4,267 | 100% to Agent ($350 per transaction fee) |
| PLAN | MONTHLY FEE | PHASE | SPLIT | UNTIL |
|---|---|---|---|---|
| Executive Plan: Quick Start A | $29,800 nonrefundable | 1 | 90/10 | $214,000 AGCI $7,642,857 Volume $21,400 to PL |
| 2 | 100% to Agent ($350 per transaction fee) | |||
| Executive Plan: Quick Start B | $51,200 nonrefundable | 100% to Agent ($350 per transaction fee) |
Tiered Commission Details
Partner, Related Team, Basecamp and Executive Plans are all considered PorchLight Tiered Commission Plans. The following conditions apply to Tiered Plans:
The AGCI included in the Tiered charts is calculated as the gross income brought in from a closing, less any referral fees paid to another broker. Volume is calculated based on an average commission of 2.8%.
All plans will be adjusted annually on the agent’s anniversary date (start date). An annual CPI (inflation) update to the plan levels will occur. This adjustment is expected to have minimal impact.
For the Partner, Related Team and Executive Plans, an Agent Resource Fee of 0.18% will be issued on the sales price of all transactions.
For the Basecamp Plan, the Agent Resource Fee is 0.36% on the sales price of all transactions; drops to .18% once an agent generates $70,000 in AGCI ($2,500,000 in Volume based on 2.8% average commission). Premium TC services are included as long as the agent is paying the .36% Agent Resource Fee.
Any agent participating in PorchLight’s newer-to-the-industry training and development program will begin on the Basecamp Plan. After two years on the Basecamp Plan—or after the agent achieves $137,500 in AGCI within a single year, whichever occurs first—the agent will be able to select from the other Tiered Commission Plans.
Monthly Technology Fees apply:
Partner Plans: $100/month
Related Team Plans: $100/month/person
No additional Technology Fee for either the Basecamp or Executive Plans
Umbrella Commission Plan
Any agent on the Umbrella Plan as of July 1, 2020 can stay on indefinitely, regardless of production. If their production is under $3,000,000, they will be charged a Business Development Fee of $250/month. Under the plan, enrolled agents receive a 60/40 split until the point in the year when the $75,000 has been paid, then move to 90/10 until the year resets.
Additional services are covered under the Umbrella Plan, above and beyond those covered by the Tiered Plans—see each section of Policies & Processes for detailed information.
The AGCI included in the Umbrella chart is calculated as the gross income brought in from a closing, less any referral fees paid to another broker. Volume is calculated based on an average commission of 2.8%.
All plans will be adjusted annually on the agent’s anniversary date (start date). An annual CPI (inflation) update to the plan levels will occur. This adjustment is expected to have minimal impact.
No Technology Fee
No Agent Resource Fee
Listing—Available Services
| PRICE | |
|---|---|
| Professional, Integrated Coordination of All Services | Included in Split/ARF |
| Listing Syndication to Multiple Websites | |
| LeadingRE Exposure | |
| Luxury Portfolio International Exposure for $1M+ Listings | |
| Yard Sign Installation & Removal (including name rider, coming soon & under contract rider) |
|
| Pre-Listing Services Support Line (7 days a week) |
|
| Base Property Marketing Suite 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer |
|
| Luxury Property Marketing Suite☂ (if $1M+) 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer | $200 |
| STAGING | |
| Base Occupied Staging Services☂ (consultation, comprehensive staging report) | $250 |
| Base Vacant Staging Services☂ (consultation, professional staging of standard rooms for 2 months) | $1,395 |
| Base Vacant Staging - Additional Rooms | $250 each |
| Base Vacant Staging Monthly Furniture Rental Cost (beyond first two free months) | $700/month |
| Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month) | 0 - 1,500 SF: $2,000+ |
| 1,501 - 2,500 SF: $3,000+ | |
| 2,501 - 5,000 SF: $4,500+ | |
| 5,001+ SF: custom estimates provided | |
| All monthly fees are based on furniture items selected. Monthly fee will be provided at the time of consultation. | |
| MEASUREMENTS | |
| Listing Measurement☂ | 0 - 1,500 SF: $150 |
| 1,501 - 2,500 SF: $175 | |
| 2,501 - 5,000 SF: $200 | |
| 5,001+ SF: $225+ | |
| CLEANING | |
| Pre-Market "Market Shine" Cleaning☂ | 0 - 1,500 SF: $150 |
| 1,501 - 2,500 SF: $200 | |
| 2,501 - 4,000 SF: $250 | |
| 4,001+ SF: $50 per each add'l 1,000SF | |
| Full Clean (pre-market or move out) | 0 - 1,500 SF: $250 |
| 1,501 - 2,500 SF: $300 | |
| 2,501 - 4,000 SF: $325 | |
| 4,001+ SF: $50 per each add'l 1,000SF | |
| Add-on Options: • Interiors of Cabinets (only available for vacant listings): $50 • Interiors of Fridge (only available for vacant listings): $50 • Interiors of oven: $50 |
|
| PHOTO & VIDEO—VISUTOUR | |
| Base Photography Package☂ (25 photos) | $150 |
| Additional Photos to Highlight Features (20 photos) | $50 |
| Matterport 3D Scanning | $195 up to 5,000SF |
| Aerial Drone Photography | $105 |
| Aerial Drone Video | $360 |
| Neighborhood Photo Package | $25 |
| Slideshow | $35 |
| Twilight Stills | $55 |
| Twilight Aerials | $180 |
| Unique Property URL for Virtual Tour | $25 |
| Partial Reshoot of Split Appointment | $75 |
| Entire Property Reshoot | $125 |
| Zillow Walkthrough Video | $40 |
| Walkthrough Video | $350 |
| PHOTO & VIDEO—AT MEDIA | |
| Highlight-Style Video | $650 |
| Upgraded & Custom Photography Package (pricing based on list price) | up to $399k: $275 |
| $400k - $999k: $350 | |
| $1M - $1.9M: $400 | |
| $2M - $2.9M: $475 | |
| $3M - $4.9M: $575 | |
| $5M - $6.9M: $700 | |
| $7M+: custom quote | |
| Aerial Drone Photos | $250 |
| Sunrise Stills | $375 |
| Twilight Stills | $200 |
| Neighborhood Photos | $200 |
| The "Short" Video | $550 |
| The "Aerial" Video | $550 |
| The "Premium" Video | $975 |
Business Support—Available Services*
| PRICE | |
|---|---|
| TRANSACTION SERVICES | |
| BASE TC SERVICES Every agent has the essentials covered, from full-service listing processing to communication and status checks, signature reminders, plus closing file prep and delivery. | Included in Split/ARF |
| PREMIUM TC SERVICES Free up more time with further assistance from a PorchLight TC, including under contract processing, title management and more. Available per transaction for a nominal fee. | $350/transaction** |
| BUSINESS ASSISTANT SERVICES*** Want more comprehensive support? With this program, an experienced and licensed assistant will provide elevated, more proactive transaction services that are catered to your preferences. | $300/transaction: Umbrella agents $500/transaction: all other agents |
| DATABASE SERVICES | |
| DATABASE ON-BOARDING One-on-one assistance with sorting and qualifying; set up preferences. | 0 – 2 hours included: for agents enrolled in Database Services additional hours: $50/hour |
| BASE DATABASE SERVICES | database under 250: $200/month database 250 – 400: $250/month database 401 – 550: $300/month |
| PREMIUM DATABASE SERVICES | database under 250: $250/month database 250 – 400: $300/month database 401 – 550: $350/month |
☂ Premium TC services are included for all Umbrella agents. *All services require a one-year commitment (agents can level up to a higher level of service at any time, but cannot decrease transaction service level or opt out of database services until their next commission anniversary date). **Premium TC services are included for all agents on the Basecamp Plan as long as they are paying the .36% Agent Resource Fee. Once they graduate to the .18% ARF, Premium TC Services will be billed at the rate of $300/transaction. ***BA Services are not available to Basecamp agents. Must have LTM production of at least $5M to qualify for BA Services. View the Business Support Services Brochure for more information.
Technology—Available Services
| PRICE | |
|---|---|
| CRM | Included in Monthly Technology Fee: $100☂* |
| Drip Email Campaigns | |
| Automated Listing Notifications | |
| LiveBy – Neighborhood Statistics on Demand | |
| Quarterly Neighborhood Statistics | |
| RealScout Search Platform | |
| Cloud CMA (Printed and Live CMA) | |
| Listing Services Automation | |
| Marketing Automation | |
| Google (Gmail, Calendar, Drive) | |
| ShowingTime | |
| CTM | |
| Technology Support of PL Systems | |
| Real-Time Business Metrics: | |
| Tracking to Goal | |
| Production Monitoring | |
| Average Sales Price | |
| Sell Rate | |
| List-to-Sold Price Ratio | |
| Average Commission Rate | |
| Earnings (Net Commissions) | |
| Elevated Technology Support of All Software, Hardware & Devices | $125/hr |
*No additional Technology Fee for either the Basecamp or Executive Plans.
Marketing—Available Services
| PRICE | |
|---|---|
| Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month) | Included in Split/ARF |
| Digital Referral-Generating Event Invitations From Templates | |
| Weekly Social Media Plan | |
| Semi-Custom Social Media Graphics From Templates | |
| Lifestyle Professional Credibility Pieces (12 per year) | |
| Market-Related Professional Credibility Pieces (12 per year) | |
| Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder) | |
| Facebook Cover Photos | |
| Notecards & Envelopes | |
| Agent Profile Sheet (to be included in presentations) | |
| Digital Listing Presentations (Essentials & Signature) | |
| Digital Buyer Presentations | |
| Digital Development Presentation | |
| Digital Neighborhood Books | |
| Printed Listing Presentations☂ | $10 - $25 |
| Printed Buyer Presentations☂ | $10 |
| Printed Development Presentations☂ | TBD |
| Printed Neighborhood Books☂ | TBD |
| Post Inspection Gifts☂ | $5 |
| Generator Client Gifts☂ | $5 - $10 |
| PorchLight Referral & Closing Gifts☂ | starting at $10 |
| Semi-Custom Logo | $75 |
| Ads From Template | $75 |
| Buyer Need Letters/Postcards/eFlyers | $50 |
| Client Moving Announcements (up to 80 printed per client) | $50 |
| Custom Marketing Pieces | $75/hour |
| Custom Copywriting (property descriptions, agent bios, etc.) | $75/hour |
| Custom Ads | $75/hour |
| Custom Personal Logo | $750 |
| Just Listed/Just Sold Cards | $0.68-$0.90 per card |
| Monthly Agent eNewsletter | $75/month |
| Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools | costs vary |
| CUSTOM SOCIAL MEDIA MANAGEMENT | |
| Standard: All Agent Social Media Calendar (ASMC) Content Posted to Facebook Business Page | $30/month* |
| Enhanced: Standard + Options to Replace ASMC Posts With Semi-Custom Social Media Graphics From Templates | $60/month* |
| Custom: Standard With Personalized Messaging + Option to Replace ASMC Posts With Semi-Custom Graphics From Templates + Custom-Curated Links to Local and Lifestyle Content | $200/month** |
| Instagram Add-On: All Image-Based Facebook Content Will Be Cross-Posted to Instagram | +$20/month |
| LinkedIn Add-On: Up to Three Facebook Posts Most Appropriate for LinkedIn Will Be Posted to Your Feed Each Week | +$10/month |
| Shared Calendar: Calendar Access to View, Approve, Reject or Comment on Scheduled Content | +$12/month |
| Agent Edit Access: To Edit Scheduled Content You'll Receive Your Own Login to Access PorchLight's Social Media Tools | +$20/month |
☂ Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Once the allotted Hub credits are used additional items will be charged to the credit card on file. *Included in BA program. ** Three-month commitment required.
Education & Managing Broker Support—Available Services
| PRICE | |
|---|---|
| Managing Broker Support Line (7 Days a Week) | Included in Split/ARF |
| SYSTEMS CLASSES | |
| CRM Automation: Sorting, Qualifying, Marketing Plans & Stats | |
| Maximizing RealScout & Cloud CMA in Your Business | |
| Systems Overview | |
| Understanding PorchLight Marketing Services | |
| Understanding PorchLight Business Support Services & Processes | |
| Understanding PorchLight Social Media Support | |
| LeadingRE & Relo 101 | |
| Understanding PorchLight Listing Services | |
| E Team Internet Lead Training (COMING SOON) | |
| BUSINESS & AGENT SKILLS TRAINING | |
| PorchLight Business Bootcamp | |
| New Agent Business Accountability | |
| Seasoned Agent Business Accountability | |
| PorchLight Listing Presentation | |
| Effective Objection Handling | |
| Masterful Lead Conversion | |
| Prosperous Open Houses | |
| Art of Building Referring Relationships | |
| Working with Buyers |
|
| Working with Sellers | |
| CONTRACT CLASSES | |
| Creating Contract Templates | |
| Line-by-Line Contracts | |
| Auxiliary Contracts | |
| SEASONED AGENTS GROUPS (Qualifications Apply) | |
| Uber Producer Mastermind (agents $15M+ annual production) |
|
| $10M Club Mastermind (agents $10M to $14.99M in annual production) | |
| FrontRunner Mastermind (agents $6M to $9.99M in annual production) | |
| Investor Mastermind (must own and invest in property) | |
| MARKET EDUCATION CLASSES | |
| Certified Market Expert Designation Central Denver (3 sections) | TBD |
| Certified Market Expert Designation North Suburbs | |
| Certified Market Expert Designation South Suburbs | |
| Certified Market Expert Designation Boulder County (3 sections) |
General/Office—Available Services
| PRICE | |
|---|---|
| Winning, Collaborative Culture | Included in Split/ARF |
| Five Professional Office Spaces | |
| Staff in Every Office Providing Exceptional Service | |
| Use of Event Spaces (cleaning fee applies) | |
| Full-Time PorchLight Systems Support | |
| Weekend Administrative Support |