SpotLight: Agent Social Media Calendar

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business. A quick refresher on how to post the provided content:

  • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
  • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
  • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “post”—that’s it!
Be Sure to Add In PorchLight Customizable Social Graphics

The provided social media calendar content is a great first step to keep your people engaged. Next is to make sure that you incorporate your own business. Whether it’s a Just Sold, Coming Soon, positive testimonial or something else–there’s a graphic readily available to you, making it easy to build trust in your expertise by posting all of your business milestones on your platforms.

Here are a few examples of sample language to use along with the graphics:

  • Congratulations to (client names) on their new home! Love getting my clients into a great investment and their dream home. If you’re considering making a move, give me a call!
  • Check out this great new listing in (neighborhood)! (Add something interesting about the house or neighborhood). If want to take a peek or have been thinking about moving, give me a call.
  • Congratulations to (client names) on the sale of their home! Love getting my clients a great return on their investment and seeing them move onward and upward. If you’re looking to sell, just call!
  • Grateful for my wonderful clients and their trust in me to take care of their home! Whether you’re buying, selling or both, let me help you make the most of your experience. To read more and see what others are saying about their experience working with me, visit (link to agent page).

Here’s the link to order* any graphic—always opt for photos of the home over a stock photo whenever possible. And challenge yourself to make ordering these graphics part of your regular business routine! We’ll continue building on how to incorporate your personal business into this social media plan, but utilizing these PorchLight social media graphics is a great starting point. Pro-tip: scroll to the bottom of the graphic ordering page for downloadable, PorchLight branded Facebook cover photos!

*Please note: Social media graphics have a 48-hour turnaround time.

Social Posts for the Coming Week

Space these out, one in the morning and one in the evening

https://www.businessinsider.com/coursera-yale-science-of-wellbeing-free-course-review-overview
I can’t wait to take this–I’ve heard such good things. See you in class! 

https://denverite.com/2020/03/30/street-sweeping-in-denver-begins-this-week-but-dont-worry-about-parking-enforcement/
This April looks different for a lot of reasons, but at least it can look different in a better way by not including my annual “I didn’t realize street sweeping started this week” parking ticket!

If you have a listing and it goes live today, post the following:

  • A blurb about the home (Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000) 
  • The link to your listing’s virtual tour to generate traffic (double-check that all information is up-to-date, contact your ASC to correct anything)

If you don’t have a listing (or space them out, one in the morning and one in the evening):

https://youtu.be/F5pgG1M_h_U
They say to look for the good during times like this, well, there’s a lot of it packed into this video, Some Good News with John Krasinski. 

If you have a listing and it goes live today, post the following:

  • A blurb about the home (Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000) 
  • The link to your listing’s virtual tour to generate traffic (double-check that all information is up-to-date, contact your ASC to correct anything)

If you don’t have a listing (or space them out, one in the morning and one in the evening):

PorchLight’s GIVE graphics, each featuring different ways to support our local community:

  • Click here to download a zip file of the images for posting
  • Or share the post by visiting PorchLight’s Facebook page here (after 9am on Friday)
  • Message: In times like these, I find that we see how strong our community really is. If you’re looking for a way to help out, here are 9 ways you can make a difference whether you can give time, money, or even more.

https://303magazine.com/2020/03/best-takeout-orders-denver/
Picking what and where to order from is the hardest part—this list is a dream. 

https://www.travelzoo.com/blog/20-amazing-places-you-can-visit-without-leaving-home/
We can’t go on vacation right now, but that doesn’t mean you can’t get started on planning your next one. Take a mini escape and get some inspiration by visiting any of these 20 amazing places without leaving your couch. Where are you headed when all of this is over?

https://www.realsimple.com/syndication/keep-dogs-active-during-coronavirus
If you have a dog (note the him/her/them and keep only the correct pronoun)
I don’t think my dog is minding me being home 24/7 right now—this is a dream for him/her/them but there are some good tips here to keep in mind while our usual routine isn’t an option! 

If you don’t have a dog:
I can’t say I’m running into these issues, but I know we all understand the discomfort of a change in routine—even our four-legged friends! There’s some great advice here, let me know if it helps you or you’ve found anything else helpful!

PorchLight’s 6 Home Updates PCP graphics, featuring ways to spruce up a home while abiding by the stay at home regulations:

  • Click here to download a zip file of the images for posting
  • Message: Looking for some inspiration for things to do? Here’s a great list PorchLight put together of ways to update your house while you’re social distancing! What’s the first thing you’re tackling? For the full list, click here: bit.ly/plhomeupdates

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