Agent Social Media Calendar, April 8-14

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business. A quick refresher on how to post the provided content:

  • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
  • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
  • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
  • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
      • For your personal page, you will just input the suggested text, then click Post. 
      • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
      • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”

The Reply Question Loop
Are you engaging with your people on Facebook? If they interact with your content, what are you doing? Are you liking it, responding, or doing nothing? While we really hope you aren’t answering “nothing” to that, there’s one trick you can use to boost your engagement. It’s called the “Reply Question Loop” and it works like this. 

Let’s say you just watched Tiger King on Netflix, posted about it and asked if anybody else has watched it yet (because we know that your posts should include a call to action to encourage engagement). Now, someone replies that they have seen it and loved it as well. Rather than simply responding and ending the interaction there, respond with a question to create the “question loop,” so for this specific scenario it could be something like “Isn’t it so crazy? Do you think Carole did it?” 

This will encourage them to respond again, bringing the post back up into everyone’s newsfeeds, creating further engagement, and thus improving your Facebook algorithm score. This applies to Instagram as well—it has its own algorithm, but it’s owned by Facebook, so the overall concept remains the same and engagement is always a good thing! 

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

PCP: How to Manage Your Money During the Coronavirus Crisis

  • Click here to download a zip file of the images for posting on Instagram or Facebook
  • You can also share from PorchLight’s Facebook page when it’s posted @ 5pm
  • Message: Whether your income has or hasn’t been affected by the Coronavirus crisis, now is a good time to re-evaluate your finances. Check out these tips PorchLight put together for a great starting point, or go to bit.ly/plmanagemoney for the full guide.

If you have a listing and it goes live today, post the following:

  • A blurb about the home (Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000) 
  • The link to your listing’s virtual tour to generate traffic (double-check that all information is up-to-date, contact your ASC to correct anything)

If you don’t have a listing (or space them out, one in the morning and one in the evening):

https://www.goodhousekeeping.com/life/g31926290/virtual-happy-hour-ideas/
Now that the virtual happy hour is here to stay for a while, what’s been your favorite one you’ve been part of?

Marketing Tip: If you have a favorite one you’ve done, add a line that says something like, “Mine was charades with my family in Chicago!” or whichever your favorite one truly was.

If you have a listing and it goes live today, post the following:

  • A blurb about the home (Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000) 
  • The link to your listing’s virtual tour to generate traffic (double-check that all information is up-to-date, contact your ASC to correct anything)

If you don’t have a listing (or space them out, one in the morning and one in the evening):

PorchLight’s GIVE graphics, each featuring different ways to support our local community:

CHALLENGE: We spoke last week about being authentic on social media—creating that human connection that’s missing in society right now. Part of that process is sharing your life, so your “challenge” is to post a picture of your life and talk about it. Whether that’s a photo from your morning walk, a story about home-schooling your kids, a dinner you made or ordered in, a book you’re reading, how you’re feeling during this uncertain time…it’s completely up to you. It can remain business-centric, just anything you’d like to share with your people that let’s them know you more. Reach out to Alex if you have questions about this.

If you don’t want to tackle the challenge, here’s a quick Facebook post:

https://thefinancialdiet.com/what-you-need-to-know-about-the-new-stimulus-bill/
If you’re curious about the stimulus bill and what it will provide you, this article does a great job and simplifying and explaining it! 

PorchLight’s Easy Recipes social graphics, each featuring ideas that use just a few basic ingredients that people will likely have in their pantry.

  • Click here to download a zip file of the images for posting on Instagram.
  • You can also share the post directly from PorchLight’s Facebook page. 
  • Message: Who knew one of the hardest parts of this situation would be having to decide what to cook for every single meal? Good thing PorchLight is here to help—I’m going to have to try some of these too!

https://www.npr.org/2020/03/23/820228206/6-tips-for-homeschooling-during-coronavirus
Homeschooling is a major change for everyone involved. I’m sure you all have read every tip out there but here are a few more, just in case. My biggest tip? Be gentle on yourselves, and know that this will end!

Marketing Tip: If you have kids and are homeschooling in real time and want to add your own message with this, do it! 

https://www.5280.com/2020/04/9-ways-to-order-groceries-while-supporting-local-restaurants-producers/
I hear a lot about #eatlocal and #supportlocal but I wasn’t sure how to do both without eating out all the time––until now! Super cool, and some great price points too!

Subscribe Now

Customized PCP/IotW Order Form

Please allow 48 business hours (Monday - Friday, 9 - 5) for completion of customization requests.

Applying For A MortgageBird Basics – Thanksgiving PCPToy Drive InvitationSit with Santa InvitationMost Recent Boulder Market StatsMost Recent Denver Market Stats
Printed CopiesPDF for printing at homePNG for online sharing and emailingVirtual Postcard via Connect
Once you press Submit you will receive your customized PCP/IotW as quickly as possible.

Thank you!