Technology Policies - PorchLight Hub

Helplines & Weekend Support

Managing Broker Helpline | 7 Days a Week • 9am to 6pm
720.636.9038 • mb@porchlightgroup.com
Contract and compliance support, response within one hour.

Pre-Listing Services Helpline | 7 Days a Week • 9am to 5pm
720.636.9212 • pls@porchlightgroup.com
Signs, staging, photography, cleaning and open houses.

Weekend Admin Support | Saturdays & Sundays • 10am to 2pm
303.733.5335 • broadwayadmin@porchlightgroup.com
Listing presentations and admin support.

Operations Leaders

Amy Crane, Director of Agent Operations
720.838.4522 | acrane@porchlightgroup.com

Sarah Distefano, Director of Administrative Services
303.931.4771 | sarah.distefano@porchlightgroup.com

BA & TC Services

ba@porchlightgroup.com

bouldertc@porchlightgroup.com

cherrycreektc@porchlightgroup.com

denvertechtc@porchlightgroup.com

highlandstc@porchlightgroup.com

Pre-Listing Services

	PRICE
Professional, Integrated Coordination of All Services	Included in Split/ARF
Listing Syndication to Multiple Websites
LeadingRE Exposure
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Pre-Listing Services Support Line (7 days a week)
Listing Measurement^☂	starting at $150*
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$300
Base Vacant Staging Services^☂ (consultation, professional staging of limited rooms for 2 months)	starting at $1,395*
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Upgraded & Custom Photography Package	starting at $225*
Matterport 3D Scanning	starting at $195*
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975

☂These services are included for all Umbrella agents—other services are available at a reduced cost when used as a replacement to included services. *These services are based on square footage—prices increase with the size of the home. This Listing Services Calculator will allow agents on any of the Tiered commission plans to estimate charges for services chosen on any specific listing. Please see Listing Policies for more information.

Administrative Services

	Base TC	Premium TC	BA
	Included in Split/ARF	$300 per transaction^☂	$600 per transaction*
Communication with All Parties in a Transaction	✓	✓	✓
Comprehensive View of All Transactions	✓	✓	✓
Detailed View of Each Transaction Status at All Times	✓	✓	✓
Full-Service Listing Processing	✓	✓	✓
Closing File Prep & Delivery (including zipped files to clients)	✓	✓	✓
Signature Reminders to Agent	✓
Signature Retrieval with Full Transparency		✓	✓
MLS Entry		✓	✓
Full-Service Under Contract Processing		✓	✓
Full Document Review to Verify Correct Dates, Broker Information, Initials & Signatures		✓	✓
Basic Preparation of Amendments & Disclosures		✓	✓
Track Deadlines		✓	✓
Client Calendar of Contract Dates & Deadlines		✓	✓
Order Title & Ongoing Communication with Title Company		✓	✓
Sending of Contracts to Lender & Resolutions (if requested)		✓	✓
Set Buyer Showings			✓
Gathering & Posting of Testimonials			✓
Database Sorting & Qualifying and Automation Set-Up			✓
Database Management & Continued Automation			✓
Ongoing Agent Database Accountability			✓
Preparation & Automation of Closing & Referral Gifts			✓
Preparation & Automation of Housiversary & Birthday Gifts			✓
Personal Note Writing			✓
Third-Party Website Profile Management (Zillow, etc.)			✓

☂Premium TC services are included for all Umbrella agents. *The BA program requires a minimum of 20 transactions per year. Please see Admin & Accounting for more information.

Luxury Services

	PRICE
COORDINATION
Professional, Integrated Coordination of All Services	Included in Split/ARF
STAGING
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000**
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150**
Full Clean (pre-market or move out)	starting at $250**
PHOTOS/VIDEO–VISUTOUR
Base Photography Package^☂ (25)	$150
Additional Photos (20)	$50
Matterport 3D Scanning	starting at $195**
Aerial Drone Photos	$105
Aerial Drone Video	$360
Twilight Photos	$55
Unique URL for Virtual Tour	$25
PHOTOS/VIDEO–AT MEDIA
Upgraded & Custom Photography Package	starting at $225**
Aerial Drone Photos	$225
Sunrise Photos	$375
Twilight Photos	$200
Time Lapse Photos	$200
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975
Neighborhood Photos	$200
MARKETING
Luxury Marketing Suite^☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces)	starting at $75 per hour
Facebook Paid Advertising	based on campaign specs
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Luxury Listing Book (design, content editing & print management–printing additional)	starting at $600
LeadingRE Featured Property Program (six-month marketing package)	$399

☂These services are included for all Umbrella agents—other services are available at a reduced cost when used as a replacement to included services. *Included for all Umbrella agents for listings 1M+. These services are based on square footage—prices increase with the size of the home. Please visit Listing Policies** for more information.

Listing Marketing Materials

	PRICE
Base Property Marketing Suite: 15 horizontal or tri-fold brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	Included in Split/ARF
Luxury Property Marketing Suite:^☂ 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Additional eFlyer Blast	$40
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Listing Book (design, content editing & print management—printing additional)	$600
Luxury LeadingRE Featured Property	$399

☂Included for all Umbrella agents for listings $1M+. Please see Listing Policies for more information.

General Marketing

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	TBD
Printed Neighborhood Books^☂	TBD
Post Inspection Gifts^☂	$5
Generator Client Gifts^☂	$5–$10
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need Letters/Postcards/Flyers	$50
Client Moving Announcements (digital & up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Custom Social Media Management	TBD

☂ Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Please see Marketing Services for more information.

Lead Generation

	PRICE
OPEN HOUSE PROGRAM
Open House Automation (sign-up, tracking & feedback)	Included in Split/ARF
Advertising (MLS, social media)
Up to 10 Signs Per Listing Placed
Open House Collateral Up to 25 flyers with hosting agent information, sign-in sheet, client info cards, welcome signs
Open House Book With Relevant PCPs & Neighborhood Statistics
LEAD GENERATION
Relocation Leads Via LeadingRE	40–43% Referral Fee
OpCity Leads	50% Referral Fee
PorchLight Internet Leads	40% Referral Fee

Visit Listing Policies for more information on Open House Program and Lead Gen & Relo for information on Lead Generation.

Pre-Listing Services

SERVICE	PRICE
Yard Sign Installation	$X
Measurements/Floorplans	$X
Cleaning Pre-Market “Market Shine” Full Clean (pre-market or move out)	$X $125-$250
Staging Vacant (up to Three Months)* Occupied (Consultation)	$X $X
Photography & Virtual Tour**	$X

☂Includes standard staging, upgraded and additional staging available for an additional cost. *Extra photography packages available for an additional cost.

View Listing Policies for more details.

Pricing

LISTING ADMIN SUPPORT
Listing TC Services	$0/transaction
Listing BA Program	$0/transaction
Listing ASC Program	$0/transaction

View Admin & Accounting for more details.

POLICIES & PROCESSES

Quick Links

Helplines & Weekend Support

Managing Broker Helpline | 7 Days a Week • 9am to 6pm
720.636.9038 • mb@porchlightgroup.com
Contract and compliance support, response within one hour.

Pre-Listing Services Helpline | 7 Days a Week • 9am to 5pm
720.636.9212 • pls@porchlightgroup.com
Signs, staging, photography, cleaning and open houses.

Weekend Admin Support | Saturdays & Sundays • 10am to 2pm
303.733.5335 • broadwayadmin@porchlightgroup.com
Listing presentations and admin support.

Operations Leaders

Amy Crane, Director of Agent Operations
720.838.4522 | acrane@porchlightgroup.com

Sarah Distefano, Director of Administrative Services
303.931.4771 | sarah.distefano@porchlightgroup.com

BA & TC Services

ba@porchlightgroup.com

bouldertc@porchlightgroup.com

cherrycreektc@porchlightgroup.com

denvertechtc@porchlightgroup.com

highlandstc@porchlightgroup.com

Pre-Listing Services

Administrative Services

☂Premium TC services are included for all Umbrella agents. *The BA program requires a minimum of 20 transactions per year. Please see Admin & Accounting for more information.

Luxury Services

Listing Marketing Materials

☂Included for all Umbrella agents for listings $1M+. Please see Listing Policies for more information.

General Marketing

☂ Umbrella agents get printed presentations and neighborhood books at no charge (up to 20 of each per year), and receive Hub credits based on production that can be used toward Generator, Post-Inspection, Referral & Closing gifts. Please see Marketing Services for more information.

Lead Generation

Visit Listing Policies for more information on Open House Program and Lead Gen & Relo for information on Lead Generation.

Pre-Listing Services

Pricing

Customized PCP/IotW Order Form