Technology Policies

Technology—Available Services

	PRICE
CRM	Included in Monthly Technology Fee: $100^☂*
Drip Email Campaigns
Automated Listing Notifications
LiveBy – Neighborhood Statistics on Demand
Quarterly Neighborhood Statistics
RealScout Search Platform
Cloud CMA (Printed and Live CMA)
Listing Services Automation
Marketing Automation
Google (Gmail, Calendar, Drive)
ShowingTime
CTM
Technology Support of PL Systems
Real-Time Business Metrics:
Tracking to Goal
Production Monitoring
Average Sales Price
Sell Rate
List-to-Sold Price Ratio
Average Commission Rate
Earnings (Net Commissions)
Elevated Technology Support of All Software, Hardware & Devices	$125/hr

*No additional Technology Fee for either the Basecamp or Executive Plans.

Technology Support—PorchLight Included Services

We offer unparalleled technology support through our partner, Clarity, Inc. Most of this support is included at no additional cost to the agent, but for personal technology needs (those not directly related to PL systems), additional pay-based services are available.

Included Services

PL Systems Support
Clarity is available Monday – Friday, 9am – 5pm to assist you with any PL-related tech issues you encounter with your laptop, tablet or phone. That includes Connect, Connect2, the CRM, Workplace, The PL website, RealScout integration with CRM, CMAs, PL email, printers, searches and stats. To reach out with questions or for help, email support@porchlightgroup.com.
Finding Clarity Sessions
Every week, a Clarity representative visits each PL office on Wednesdays from 10 – 11am. This drop-in session is a great time to get your quick questions answered, get print drivers installed, or just get some face-to-face time in.
Onboarding Tech Support
Clarity meets with each new PL agent for a full hour of one-on-one tech support and helps get all their systems set up.

Additional Services
Services outside of included services (including, but not limited to, those listed below) will be billed at the rate of $125 per hour, billed in 1/4 hour increments directly to the agent by Clarity (payable by credit card, check or ACH).

Advanced technical troubleshooting with your device
Account problems outside of PL systems
Virus/malware mitigation
Data migrations
Help using your technology better

Off-Boarding Technology Support
When an agent leaves PorchLight, their access to all PL systems is suspended immediately. Their Operations Leader will provide a full export of their CRM contacts (in .csv format) and will shut off all remaining search & stat notifications and marketing plans. Clarity will set an auto-responder on the agent’s PL email with the agent’s forwarding email address and will leave that auto-responder on for two weeks. If a departing agent needs additional technology support, the following packages are offered—billed directly by Clarity and payable by credit card, check or ACH:

Email Archive:
– Providing an Outlook or Mac Mail archive file on Flash Drive
– Providing a help doc on how to use or access it
– COST TO AGENT: $125
Email Migration:
– Migrating PL email to their new email system/provider
– Importing contacts into their new system
– COST TO AGENT: $300 / migration

Computer and Software Standards

At PorchLight, we utilize technology to its fullest. In order for our Broker Associates to take full advantage of all that we offer, it is important that Broker Associates have the correct hardware and software. Below you will find the guidelines for minimum, recommended, and non-supported computer types for Mac and Windows OS.

	For Mac	For Windows
Minimum	• Processor: Intel Core M • Memory: 4 GB • Hard drive: 250 GB • OS: OS X 10.11 (El Capitan) • Browser: Chrome / Safari	• Processor: i3 • Memory: 4GB • Hard drive: 256GB SATA • OS: Windows 10 • Browser: Chrome / Edge / Firefox
Recommended	• Processor: i5 • Memory: 8GB • Hard drive: 512 GB SSD • OS: OS X 10.14 (Mojave) • Browser: Chrome	• Processor: i5 • Memory: 8GB • Hard drive: 512GB SSD • OS: Windows 10 • Browser: Chrome
Not Recommended		• Windows 7 or older
Not Supported	• Any pre-2007 Power-PC Mac OS X 10.8 or older	• Windows RT

	PRICE
TRANSACTION SERVICES
BASE TC SERVICES Every agent has the essentials covered, from full-service listing processing to communication and status checks, signature reminders, plus closing file prep and delivery.	Included in Split/ARF
PREMIUM TC SERVICES Free up more time with further assistance from a PorchLight TC, including under contract processing, title management and more. Available per transaction for a nominal fee.	$350/transaction**
BUSINESS ASSISTANT SERVICES*** Want more comprehensive support? With this program, an experienced and licensed assistant will provide elevated, more proactive transaction services that are catered to your preferences.	$300/transaction: Umbrella agents $500/transaction: all other agents
DATABASE SERVICES
DATABASE ON-BOARDING One-on-one assistance with sorting and qualifying; set up preferences.	0 – 2 hours included: for agents enrolled in Database Services additional hours: $50/hour
BASE DATABASE SERVICES	database under 250: $200/month database 250 – 400: $250/month database 401 – 550: $300/month
PREMIUM DATABASE SERVICES	database under 250: $250/month database 250 – 400: $300/month database 401 – 550: $350/month

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	TBD
Printed Neighborhood Books^☂	TBD
Post Inspection Gifts^☂	$5
Generator Client Gifts^☂	$5–$10
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need Letters/Postcards/Flyers	$50
Client Moving Announcements (up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Monthly Agent eNewsletter	$75/month
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools	costs vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard All Agent Social Media Calendar (ASMC) Content Posted To Facebook Business Page	$30/month*
Enhanced Standard + Options to Replace ASMC Posts With Semi-Custom Social Media Graphics From Templates	$60/month*
Custom Standard With Personalized Messaging + Option to Replace ASMC Posts With Semi-Custom Graphics From Templates + Custom-Curated Links to Local and Lifestyle Content	$200/month**
Instagram Add-On All Image-Based Facebook Content Will Be Cross-Posted to Instagram	+$20/month
LinkedIn Add-On Up to Three Facebook Posts Most Appropriate for Linked in Will Be Posted to Your Feed Each Week	+$10/month
Shared Calendar Calendar Access to View, Approve, Reject or Comment on Scheduled Content	+$12/month
Agent Edit Access To Edit Scheduled Content You'll Receive Your Own Login to Access Porch Light's Social Media Tools	+$20/month

BASE
Standard	$30/mo*	All weekly ASMC content will be posted to your Facebook Business Page.
Enhanced	$60/mo*	Includes ASMC content in the Standard package with the option to replace your daily content with agent-specific social graphics (Just Listed, Open House, etc.) when ordered.
Custom	$200/mo	ASMC content posted to Facebook with personalized messaging. Option to replace daily posts with agent-specific social graphics as needed. Links to local and lifestyle articles custom-curated and posted to fit your interests based on a completed questionnaire. Three-month commitment is required.
ADD-ONS
Instagram	+$20/mo	All image-based Facebook content will be cross-posted to Instagram with the same caption.
LinkedIn	+$10/mo	Up to three Facebook posts with the most appropriate content for LinkedIn (e.g. Market Stats) will be posted to your feed each week.
Shared Calendar	+$12/mo	With this add-on, you'll be able to view, approve, reject or comment on scheduled content.
Agent Edit Access	+$20/mo	To edit scheduled content, you'll receive your own login to access PorchLight's social media tools.

	PRICE
Professional, Integrated Coordination of All Services	Included in Split/ARF
Listing Syndication to Multiple Websites
LeadingRE Exposure
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Pre-Listing Services Support Line (7 days a week)
Listing Measurement^☂	starting at $150*
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$250
Base Vacant Staging Services^☂ (consultation, professional staging of standard rooms for 2 months)	$1,395
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Upgraded & Custom Photography Package	starting at $225*
Matterport 3D Scanning	starting at $195*
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975

	PRICE
COORDINATION
Professional, Integrated Coordination of All Services	Included in Split/ARF
STAGING
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000**
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150**
Full Clean (pre-market or move out)	starting at $250**
PHOTOS/VIDEO–VISUTOUR
Base Photography Package^☂ (25)	$150
Additional Photos (20)	$50
Matterport 3D Scanning	starting at $195**
Aerial Drone Photos	$105
Aerial Drone Video	$360
Twilight Photos	$55
Unique URL for Virtual Tour	$25
PHOTOS/VIDEO–AT MEDIA
Upgraded & Custom Photography Package	starting at $225**
Aerial Drone Photos	$225
Sunrise Photos	$375
Twilight Photos	$200
Time Lapse Photos	$200
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975
Neighborhood Photos	$200
MARKETING
Luxury Marketing Suite^☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces)	starting at $75 per hour
Facebook Paid Advertising	based on campaign specs
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Luxury Listing Book (design, content editing & print management–printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary