Technology Policies

Technology—Available Services

	PRICE
CRM	Included in Monthly Technology Fee: $150^☂*
Drip Email Campaigns
Automated Listing Notifications
LiveBy – Neighborhood Statistics on Demand
Quarterly Neighborhood Statistics
RealScout Search Platform
Cloud CMA (Printed and Live CMA)
Listing Services Automation
Marketing Automation
Google (Gmail, Calendar, Drive)
ShowingTime
CTM
Technology Support of PL Systems
Real-Time Business Metrics:
Tracking to Goal
Production Monitoring
Average Sales Price
Sell Rate
List-to-Sold Price Ratio
Average Commission Rate
Earnings (Net Commissions)
Elevated Technology Support of All Software, Hardware & Devices	$125/hr

Technology Fee included for all Umbrella agents. *No additional Technology Fee for Executive Plans.

Technology Support—PorchLight Included Services

We offer unparalleled technology support through our partner, Clarity, Inc. Most of this support is included at no additional cost to the agent, but for personal technology needs (those not directly related to PL systems), additional pay-based services are available.

Included Services

Systems Help
PL Systems is available Monday – Friday, 9am – 5pm to assist you with any issues you encounter with the CRM, Connect2, Cloud CMA, RealScout and other PL Systems. To reach out with questions or for help, email systems@porchlightgroup.com.
Tech Support
Clarity is available Monday – Friday, 9am – 5pm to assist you with any PL-related tech issues you encounter with your email, printers, software, etc. To reach out with questions or for help, email support@porchlightgroup.com.

Additional Services
Services outside of included services (including, but not limited to, those listed below) will be billed at the rate of $125 per hour, billed in 1/4 hour increments directly to the agent by Clarity (payable by credit card, check or ACH).

Advanced technical troubleshooting with your device
Account problems outside of PL systems
Virus/malware mitigation
Data migrations
Help using your technology better

Off-Boarding Technology Support
When an agent leaves PorchLight, their access to all PL systems is suspended immediately. Their Operations Leader will provide a full export of their CRM contacts (in .csv format) and will shut off all remaining search & stat notifications and marketing plans. Clarity will set an auto-responder on the agent’s PL email with the agent’s forwarding email address and will leave that auto-responder on for two weeks. If a departing agent needs additional technology support, the following packages are offered—billed directly by Clarity and payable by credit card, check or ACH:

Email Archive:
– Providing an Outlook or Mac Mail archive file on Flash Drive
– Providing a help doc on how to use or access it
– COST TO AGENT: $125
Email Migration:
– Migrating PL email to their new email system/provider
– Importing contacts into their new system
– COST TO AGENT: $300 / migration

Computer and Software Standards

At PorchLight, we utilize technology to its fullest. In order for our Broker Associates to take full advantage of all that we offer, it is important that Broker Associates have the correct hardware and software. Below you will find the guidelines for minimum, recommended, and non-supported computer types for Mac and Windows OS. In addition to these guidelines, we do not recommend using Android tablets as laptop replacements. And Clarity cannot install drivers for printing on a Chromebook.

	For Mac	For Windows
Minimum	• Processor: Intel Core i3 • Memory: 4 GB • Hard drive: 250 GB • OS: OS X 10.13 (High Sierra) • Browser: Chrome / Safari	• Processor: Intel Core i3 or AMD Ryzen • Memory: 4GB • Hard drive: 250GB • OS: Windows 10 • Browser: Chrome / Edge / Firefox
Recommended	• Processor: Intel Core i5 or Apple M1 • Memory: 8GB • Hard drive: 512 GB SSD • OS: OS X 10.15 (Catalina) or newer • Browser: Chrome	• Processor: Intel Core i5 or AMD Ryzen • Memory: 8GB • Hard drive: 512GB SSD • OS: Windows 10 • Browser: Chrome
Not Recommended	• Using an iPad as a laptop replacement	• Windows 8 or older
Not Supported	• Any pre-2012 Mac hardware, Mac OS X 10.12 or older	• Windows RT

	PRICE
"MEET THE AGENT"	$250/agent
• Bi-monthly group sessions at PL offices
• Each agent is given 2 - 3 takes; direct address to camera
• Content of agent's choice—total length up to 1 minute
• Royalty-free music—one track
• Editor uses best take
• One round of revisions
• Basic card with agent's name and contact info
ENHANCED "MEET THE AGENT"	$500/agent
• Bi-monthly group sessions at PL offices
• Interview with agent, two cameras
• Royalty-free music—one track
• Edit into single video with basic stock footage
• One round of revisions
• Basic card with agent's name and contact info
AGENT STORY & CLIENT TESTIMONIAL	$2,900/agent
• One day of shooting at up to three Denver locations
• Interview of agent with two cameras
• Three client testimonial interviews—one camera
• B-roll shoot of agent
• Two separate videos delivered: agent video & testimonial
• One round of revisions
• Royalty-free music—two tracks
• Basic card with agent's name and contact info
LUXURY LISTING VIDEO	$2,500
• Requires two weeks notice and delivery within two weeks after shooting
• Shoot during "golden hour"
• Drone fly-over
• Steadicam "float" through house
• Exterior and interior
• Two interviews

	PRICE
Professional, Integrated Coordination of All Selected Services	Included in Split/ARF
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Listing Services Support Line (7 days a week)
Listing Syndication to Multiple Websites
LeadingRE Exposure
LPI Exposure For Listings Over $1M
Listing Measurement^☂	starting at $150*
CLEANING
Market Shine Cleaning^☂ (pre-market)	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$250
Base Vacant Staging Services^☂ (consultation, professional staging of standard rooms for 2 months)	$1,395
Base Vacant Staging—Additional Rooms	$250 each
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Additional Photos to Highlight Features (20 photos)	$50
Matterport 3D Scanning	$195 up to 5,000 SF
1 Minute Video -	$250
2 Minute Video - Cinematic	$350
2-Plus Minute Video - Cinematic	$450

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	$7
Printed Neighborhood Books^☂	$5
Post Inspection Gifts^☂	$5-$10
Generator Client Gifts^☂	starting at $5
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need eFlyers	$50
Client Moving Announcements (up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Monthly Agent eNewsletter	$75/month*
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools	costs vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard Up to seven posts per week from the ASMC posted to one social platform	$20/month*
Enhanced Standard + option to replace ASMC posts with semi-custom social media graphics from templates	$60/month*
Custom Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access.	$250/month**
Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans.	+$10/month/each
LinkinBio Add-On: Adding LinkinBio to Custom plan.	+$10/month
FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page.	+$50

BASE
Standard	$20/mo*	Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month each.
Enhanced	$60/mo*	Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content with agent-specific graphics (Just Listed, Just Sold, etc) when ordered. Additional platforms are $10/month each.
Custom	$250/mo	Up to six posts per week, a blend of ASMC and original content posted to three platforms (Facebook, Instagram and LinkedIn). Up to two custom-created graphics per week (Home of the Week, Tips, etc). Includes View Calendar Access, allowing you to view scheduled content before it posts.
ADD-ONS
Additional Platform	+$10/mo	Posting on an additional platform (Facebook, LinkedIn, or Instagram) besides the one originally chosen for a Base Plan.
Facebook Page Creation + Optimization	$50	One-time fee, not recurring. Creation of a Facebook Business Page or optimization of an already existing page.

	COST
TRANSACTION SERVICES
ESSENTIAL TC SERVICES☂ (formerly Premium TC Services)	$350/transaction
ELITE TC SERVICES** (formerly BA Services)	$300/transaction: Umbrella agents $500/transaction: all other agents
DATABASE
PRE-IMPORT DATABASE CLEANUP Formatting existing database contact list to best match and work with PorchLight’s CRM import sheet.	DATABASE AGENTS: Up to 2 hours included additional hours: $50/hour
	NON-DATABASE AGENTS: original list of: up to 250 contacts: $100 251 – 500 contacts: $200 501 – 750 contacts: $300
DATABASE ON-BOARDING	DATABASE AGENTS ONLY: Up to 2 hours included additional hours: $50/hour
DATABASE SERVICES	DATABASE AGENTS ONLY: database under 250: $200/month database 250 – 400: $250/month database 401 – 550: $300/month
SOCIAL MEDIA MANAGEMENT
STANDARD	$20/month Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month/each. For example if you want content posted to Facebook and Instagram the total would be $30/month.
ENHANCED (Posting to one platform included in Elite TC & Database Services)	$60/month Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content post with agent-specific social graphics (Just Listed, Just Sold, etc.) when ordered. Additional platforms are $10/month/each. For example if you want content posted to Facebook and LinkedIn the total would be $70/month.
CUSTOM (3-month commitment)	$250/month Up to six posts per week, a blend of ASMC and original content posted to three platforms: Facebook, Instagram and LinkedIn with personalized messaging. Up to two custom created graphics per week (Home of the Week, Tips, etc.). Includes Calendar Edit Access, allowing you to edit scheduled content using your own login to access PorchLight’s social media tools. LinkinBio can be added for $10/month.
FB CREATION/OPTIMIZATION ADD-ON	$50 Creation of a Facebook Business Page or optimization of an already existing page.
PERSONAL ASSISTANT PROGRAM
QUARTER-TIME ASSISTANT (10 hours per week)	$1,688/Month + .75% GCI
HALF-TIME ASSISTANT (20 hours per week)	$3,335/Month + 1% GCI
FULL-TIME ASSISTANT (40 hours per week)	$6,670/Month + 1.25% GCI