Agent Social Media Calendar, Oct 6–12

Welcome to another week of suggested social media posts that will help keep you connected with your people and support your business! Let’s get right to our tip of the week.

PorchLight’s Social Media Management Service FAQ

As we discussed last week, PorchLight has launched our Social Media Management Service! With any new service comes questions so here’s a quick FAQ to make your decision easier. 

  • What’s the difference between the plans? In short, the Standard plan is the ASMC content, Enhanced is ASMC + PorchLight social graphics, and Custom is specific to you with custom messaging, outside links, etc.
  • Why is the Custom plan so much higher than Standard and Enhanced? The Custom plan is completely personalized. You’ll fill out a questionnaire to help us learn more about you, and we’ll build your social content from those answers. It also includes the opportunity to be more collaborative on content and have greater control over your social platforms.
  • If I sign up for the Custom plan will you monitor and respond to my comments? Yes, the Custom plan includes a higher level of engagement management.
  • How do I sign up? Click here or the button below. The enrollment form will allow you to choose your plan and input any needed information (i.e. Facebook Page Name) to get you started.
  • Do I need to have a base plan to have an add-on? Yes, none of the add-ons are available without a base plan. 
  • What’s the difference between the Shared Calendar and Agent Edit Access? Edit Access gives you the ability to go ahead and edit scheduled content yourself. With the Shared Calendar, you can only see/approve/reject your scheduled content.
  • Do I need to have a Facebook Business Page? Yes, you need a Business Page in order for our management system to be able to post to your page. 

If you have questions or would like to discuss options, please reach out to Alex Linders at 

Don’t forget to register for this week’s Maximizing Social Media Class, Tips & Tricks To Save Time On Social, here.

Social Posts for the Coming Week

Remember to read and double-check before posting to make sure that you haven’t copied and pasted any portion of the instructions into your post!

A quick refresher on how to post the provided content:

    • Copy and paste the text into your status bar on Facebook via desktop or the app. If there’s text in red, a photo should appear below what you just pasted. 
    • Scroll to the top of what you just posted and remove the link. You can check that the actual link remained active by making sure the photo that appeared is still there. 
    • If something in the suggested post doesn’t quite feel like you, feel free to make edits and show your personality. Finally, click “Post” and you’re done!
    • To share something from Facebook just click the “Click here” link in the calendar below, then click “Share” on the post. 
        • For your personal page, you will just input the suggested text, then click Post. 
        • For a business page, you’ll click the dropdown page, click “Share on a page you manage” then choose your business page, then input the suggested text and click Post.
        • This is the same on mobile, only before anything for both personal profiles or a business page you’ll need to click “Write a Post.”
      • If you have a listing post the following on the day it goes live:
        • A blurb about the home such as: Incredible 1-bedroom 1-bathroom condo in the perfect Downtown Denver location! $225,000. 
        • The link to your listing’s virtual tour to generate traffic. Double-check that all information is up-to-date, contact your ASC to correct anything.
  • Best Practices for Instagram:
    1. Download all the photos onto your computer
    2. Share them to your phone in your preferred method 
      • E-mail, AirDrop, text, etc. 
        • If you have a Mac, AirDrop is the easiest way, just make sure it’s turned on first. Here are instructions. 
    3. Copy + paste the captions and share them to your phone in your preferred method
          • E-mail, text, etc. 
          • Or open the social media calendar on your phone and copy them from there
          • Note that links cannot be placed in Instagram captions. You’ll need to place it in your bio, you can find instructions on how to here. 

PCP: Winterizing Your Home

  • Click here to download the social graphics (zip file)
  • Click here to share from the PorchLight Facebook Page when it’s posted
  • Message: With winter right around the corner, getting your home prepped now will keep you safe and cozy during the colder months, even provide energy savings! Download our checklist at

Message: Nostalgia is a powerful emotion—is there anything in your home that you’d consider “comfort decor”?


Message: Spend your time (and dollars) supporting some of the businesses that are the heart of this city. Are any of these your favorites?


Message: Avanti Boulder is officially open! Did you stop by for their opening weekend or are you planning to?

Social Graphic: 2021 Paint Trends Graphic

  • Click here to download the social graphic 
  • Click here to share from the PorchLight Facebook Page when it’s posted
  • Message: Contrary to what it may feel like, 2021 is on the horizon! Behr has released their predicted color trends for the year and there are some stunners—are any of them catching your eye? Visit:

Message: The theme of this year is ‘pivot’ and the Denver Film Festival is embracing it! The show(s) must go on.

Message: More than half of this list are Colorado communities. Go Colorado, go!

Social Graphic: Indigenous People’s Day

  • Click here to download the social graphics (zip file)
  • Click here to share from the PorchLight Facebook Page when it’s posted
  • Message: PorchLight is proud to be part of a community that recognizes the indigenous people whose land we live on. To hear their stories, please visit:

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