Exciting Upgrades to the Database Program

What: PorchLight’s Database Program continues to evolve to meet your needs with exciting changes for 2024:

More Quarterly Notecards

Up to 100 cards will now be included for no additional cost!

Expanded Automated Gifting

Beyond birthday or home anniversary gifts, we can send any gifts that can be pre-preferenced with your Marketing Manager! If the timing isn’t urgent and gifts can be pre-selected, this is perfect for you.
A great way to use this expanded service is for referral gifts! Just email your MM when one needs to be processed, and they’ll include it in your next monthly batch of Important Dates.
Choose standard, drop-shipped gifting options, or provide your MM with a stack of gift cards.

NEW—Special Gift Service

We can now accommodate special, one-off gifts that you’d like your MM to handle for you. Baby shower gift? Wedding gift? Birthday gift for a client’s dog? No problem!
For just $25 (plus the cost of the gift), your MM can send your client any gift that can be ordered online or mailed in a standard envelope.
This service is perfect for gifts that are time-sensitive and/or outside of the pre-preferenced options for birthdays, home anniversaries, and referrals.

Why: Making 2024 your best year yet takes consistently executing the relationship-based business fundamentals. And our Database Program is here to support your efforts! So, be sure to talk to your Marketing Manager about how they can help you maximize the program and all of these new options.

Questions? If you need more information or want to discuss, just reach out to your Marketing Manager!

	PRICE
"MEET THE AGENT"	$250/agent
• Bi-monthly group sessions at PL offices
• Each agent is given 2 - 3 takes; direct address to camera
• Content of agent's choice—total length up to 1 minute
• Royalty-free music—one track
• Editor uses best take
• One round of revisions
• Basic card with agent's name and contact info
ENHANCED "MEET THE AGENT"	$500/agent
• Bi-monthly group sessions at PL offices
• Interview with agent, two cameras
• Royalty-free music—one track
• Edit into single video with basic stock footage
• One round of revisions
• Basic card with agent's name and contact info
AGENT STORY & CLIENT TESTIMONIAL	$2,900/agent
• One day of shooting at up to three Denver locations
• Interview of agent with two cameras
• Three client testimonial interviews—one camera
• B-roll shoot of agent
• Two separate videos delivered: agent video & testimonial
• One round of revisions
• Royalty-free music—two tracks
• Basic card with agent's name and contact info
LUXURY LISTING VIDEO	$2,500
• Requires two weeks notice and delivery within two weeks after shooting
• Shoot during "golden hour"
• Drone fly-over
• Steadicam "float" through house
• Exterior and interior
• Two interviews

	PRICE
OPEN HOUSE LEADS	Included in Split/ARF
Open House Automation (sign-up, tracking & feedback)
Advertising (MLS, social media)
Up to 10 Signs Per Listing Placed
Open House Collateral Up to 25 flyers with hosting agent information, sign-in sheet, client info cards, welcome signs
Open House Book With Relevant PCPs & Neighborhood Statistics
FLOOR LEADS	Included in Split/ARF
INTERNET LEADS	30% referral fee
LEADINGRE OUTGOING RELO LEADS	You Get: 24% referral fee
LEADINGRE INCOMING RELO LEADS	45% referral fee
RELO MANAGEMENT COMPANY REFERRALS	45% referral fee

BASE
Standard	$20/mo*	Up to seven posts per week from the ASMC posted to one social platform: Facebook, Instagram or LinkedIn. Additional platforms are $10/month each.
Enhanced	$60/mo*	Up to seven posts per week from the ASMC posted to one social platform. Option to replace your daily content with agent-specific graphics (Just Listed, Just Sold, etc) when ordered. Additional platforms are $10/month each.
Custom	$250/mo	Up to six posts per week, a blend of ASMC and original content posted to three platforms (Facebook, Instagram and LinkedIn). Up to two custom-created graphics per week (Home of the Week, Tips, etc). Includes View Calendar Access, allowing you to view scheduled content before it posts.
ADD-ONS
Additional Platform	+$10/mo	Posting on an additional platform (Facebook, LinkedIn, or Instagram) besides the one originally chosen for a Base Plan.
Facebook Page Creation + Optimization	$50	One-time fee, not recurring. Creation of a Facebook Business Page or optimization of an already existing page.

	PRICE
COORDINATION
Professional, Integrated Coordination of All Services	Included in Split/ARF
STAGING
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000**
CLEANING
Pre-Market "Market Shine" Cleaning^☂	starting at $150**
Full Clean (pre-market or move out)	starting at $250**
PHOTOS/VIDEO–VISUTOUR
Base Photography Package^☂ (25)	$150
Additional Photos (20)	$50
Matterport 3D Scanning	starting at $195**
Aerial Drone Photos	$105
Aerial Drone Video	$360
Twilight Photos	$55
Unique URL for Virtual Tour	$25
PHOTOS/VIDEO–AT MEDIA
Upgraded & Custom Photography Package	starting at $225**
Aerial Drone Photos	$225
Sunrise Photos	$375
Twilight Photos	$200
Time Lapse Photos	$200
The "Short" Video	$550
The "Aerial" Video	$550
The "Premium" Video	$975
Neighborhood Photos	$200
MARKETING
Luxury Marketing Suite^☂* 15 booklet brochures, 25 bookmark flyers, 1 laminated sign, special feature cards, eFlyer	$200
Custom Copywriting (take bullet points and craft descriptions for a variety of pieces)	starting at $75 per hour
Facebook Paid Advertising	based on campaign specs
Custom Property Website (design, content editing, interest list establishment & one year of hosting)	$1,500
Luxury Listing Book (design, content editing & print management–printing additional)	starting at $600
Enhanced LeadingRE or Luxury Portfolio International Exposure and Tools	costs vary

	PRICE
Professional, Integrated Coordination of All Selected Services	Included in Split/ARF
Yard Sign Installation & Removal (including name rider, coming soon & under contract rider)
Listing Services Support Line (7 days a week)
Listing Syndication to Multiple Websites
LeadingRE Exposure
LPI Exposure For Listings Over $1M
Listing Measurement^☂	starting at $150*
CLEANING
Market Shine Cleaning^☂ (pre-market)	starting at $150*
Full Clean (pre-market or move out)	starting at $250*
STAGING
Base Occupied Staging Services^☂ (consultation, comprehensive staging report)	$250
Base Vacant Staging Services^☂ (consultation, professional staging of standard rooms for 2 months)	$1,395
Base Vacant Staging—Additional Rooms	$250 each
Luxury Vacant Staging Services (consultation, elevated professional staging for 1 month)	starting at $2,000*
PHOTOGRAPHY & VIDEO
Base Photography Package^☂ (25 photos)	$150
Additional Photos to Highlight Features (20 photos)	$50
Matterport 3D Scanning	$195 up to 5,000 SF
1 Minute Video -	$250
2 Minute Video - Cinematic	$350
2-Plus Minute Video - Cinematic	$450

Exciting Upgrades to the Database Program

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POLICIES & PROCEDURES

Quick Links

Truce Media Video Services

To order a video or for more information, visit their website at truce.media or contact Tim Jones at [email protected] or 833.878.2362.

Lead Generation

Visit Listing Policies for more information on Open House Program and Lead Gen & Relo for information on Lead Generation.

Homeward Social Post

**Promote Buy before you sell & Buy with cash on social media. Copy one of these suggested captions to pair with the social graphic:**

Did you know that a cash offer is 3 times more likely to win? Contact me today for more info about two great home buying options, Buy With Cash and Buy Before You Sell.

With two great home buying options—Buy With Cash and Buy Before You Sell—I can give you the advantage and make your dream come a reality. Contact me today to get started.

Social Management Services

Sign up here.

*Included at no cost for agents enrolled in Elite TC or Database Services. View more information.

Agent Support Helpline

720.636.9038

Managing Broker: 7 Days a Week • 9am – 6pm
Pre-Listing Services: 7 Days a Week • 9am – 5pm
Everything Else: Monday – Friday • 9am – 5pm

Managing Broker | [email protected]

Contract and compliance support, response within one hour.

Everything Else | [email protected]

Have questions about systems, services, marketing, or anything else? We’re here to help!

Luxury Services

Pre-Listing Services

☂These services are included for all Umbrella agents—other services are available at a reduced cost when used as a replacement to included services. *These services are based on square footage—prices increase with the size of the home. Please see Listing Policies for more information.

General Marketing

Listing Marketing Materials

☂Included for all Umbrella agents for listings $1M+. Please see Listing Policies for more information.

Business Support Services*

Pre-Listing Services

Pricing

Customized PCP/IotW Order Form

	PRICE
Monthly Referral-Generating Postcard Stamped & Mailed (up to 200 per month)	Included in Split/ARF
Digital Referral-Generating Event Invitations From Templates
Weekly Social Media Plan
Semi-Custom Social Media Graphics From Templates
Lifestyle Professional Credibility Pieces (12 per year)
Market-Related Professional Credibility Pieces (12 per year)
Monthly Macro Market Statistics/Updates (1 per month for Denver & Boulder)
Facebook Cover Photos
Notecards & Envelopes
Agent Profile Sheet (to be included in presentations)
Digital Listing Presentations (Essentials & Signature)
Digital Buyer Presentations
Digital Development Presentation
Digital Neighborhood Books
Printed Listing Presentations^☂	$10-$25
Printed Buyer/ Presentations^☂	$10
Printed Development Presentation^☂	$7
Printed Neighborhood Books^☂	$5
Post Inspection Gifts^☂	$5-$10
Generator Client Gifts^☂	starting at $5
PorchLight Referral & Closing Gifts^☂	starting at $10
Semi-Custom Logo	$75
Ads From Template	$75
Buyer Need eFlyers	$50
Client Moving Announcements (up to 80 printed per client)	$50
Custom Marketing Pieces	$75/Hour
Custom Copywriting (property descriptions, agent bios, etc.)	$75/Hour
Custom Ads	$75/Hour
Custom Personal Logo	$750
Just Listed/Just Sold Cards	$0.68-$0.90 per card
Monthly Agent eNewsletter	$75/month*
Exclusive LeadingRE & Luxury Portfolio International Member Marketing Tools	costs vary
CUSTOM SOCIAL MEDIA MANAGEMENT
Standard Up to seven posts per week from the ASMC posted to one social platform	$20/month*
Enhanced Standard + option to replace ASMC posts with semi-custom social media graphics from templates	$60/month*
Custom Up to six posts per week—blend of ASMC and original content posted to three platforms with personalized messaging. (up to two custom created graphics per week). Includes Calendar Edit Access.	$250/month**
Platform Add-On: Adding a second platform (Facebook, Instagram or LinkedIn) to the Standard or Enhanced plans.	+$10/month/each
LinkinBio Add-On: Adding LinkinBio to Custom plan.	+$10/month
FB Creation/Optimization Add-On: Creation of a Facebook Business Page or optimization of an already existing page.	+$50

	COST
TRANSACTION SERVICES
ESSENTIAL TC SERVICES☂	Tiered: $450/transaction Core: $500/transaction
ELITE TC SERVICES**	Umbrella: $400/transaction Tiered: $600/transaction Core: $650/transaction
DATABASE
PRE-IMPORT DATABASE CLEANUP Formatting existing database contact list to best match and work with PorchLight’s CRM import sheet.	DATABASE AGENTS: Up to 2 hours included additional hours: $50/hour
	NON-DATABASE AGENTS: original list of: up to 250 contacts: $100 251 – 500 contacts: $200 501 – 750 contacts: $300
DATABASE ON-BOARDING	DATABASE AGENTS ONLY: Up to 2 hours included additional hours: $50/hour
DATABASE SERVICES	DATABASE AGENTS ONLY: Umbrella & Tiered: $250/month Core: $500/month
SOCIAL MEDIA MANAGEMENT
STANDARD	Umbrella & Tiered: $25/mo Core: $99/mo
ENHANCED (Posting to one platform included in Database Services)	Umbrella: $60/mo Tiered: $99/mo Core: $250/mo
CURATED (3-month commitment)	Umbrella: $250/mo Tiered: $500/mo Core: $1,000/mo
ADDITIONAL PAGES	Umbrella & Tiered: $10/mo Core: $20/mo
FB CREATION/OPTIMIZATION ADD-ON	$50 Creation of a Facebook Business Page or optimization of an already existing page.
PERSONAL ASSISTANT PROGRAM
QUARTER-TIME ASSISTANT (10 hours per week)	$1,688/Month + .75% GCI
HALF-TIME ASSISTANT (20 hours per week)	$3,335/Month + 1% GCI
FULL-TIME ASSISTANT (40 hours per week)	$6,670/Month + 1.25% GCI

SERVICE	PRICE
Yard Sign Installation	$X
Measurements/Floorplans	$X
Cleaning Pre-Market “Market Shine” Full Clean (pre-market or move out)	$X $125-$250
Staging Vacant (up to Three Months)* Occupied (Consultation)	$X $X
Photography & Virtual Tour**	$X